Kweichow Moutai ការវេចខ្ចប់ស្រា by Yi Huang and Pei Luo is a highly esteemed winner of the very prestigious 2025 A' Design Award កម្រិតមាស in រចនាវេចខ្ចប់ Competition Category.
មាសវេចខ្ចប់· 2025
Kweichow Moutai ការវេចខ្ចប់ស្រា
Client: Moutai Industrial Design Center
A' Design Award កម្រិតមាស Winner in វេចខ្ចប់ Category
- 179,389
- Verified Award Winner
- Verify Award Status for #170755
The Design
About Kweichow Moutai ការវេចខ្ចប់ស្រា
Kweichow Moutai គឺជាការរចនាវេចខ្ចប់សម្រាប់ស្រាចិនដែលលក់នៅប្រទេសជប៉ុន។ រូបរាងដបផ្អែកលើដប Moutai បុរាណ ហើយយកពណ៌និងលក្ខណៈពិសេសនៃប៉សឺឡែន Ru Kiln ដែលបានចាប់ផ្តើមក្នុងរាជវង្ស Tang។ អក្សរផ្ចង់នៅលើកញ្ចប់មកពីកំណាព្យរបស់កវីជប៉ុន ព្រះអង្គម្ចាស់ Nagaya ដែលបានសរសេរក្នុងសម័យរាជវង្ស Tang។ ឃ្លាដដែលនេះបានលេចឡើងនៅលើសម្ភារៈជំនួយសង្គ្រោះដែលបានផ្ញើពីប្រទេសជប៉ុនទៅកាន់ក្រុង Wuhan ដែលរំលឹកពីការផ្លាស់ប្តូរវប្បធម៌ដ៏យូរអង្វែងរវាងប្រទេសទាំងពីរ។ កញ្ចប់មានទំហំ 77 គុណ 77 គុណ 173 មិល្លីម៉ែត្រ។ ការរចនានេះបម្រើជាមធ្យោបាយសម្រាប់ការផ្លាស់ប្តូរវប្បធម៌។
The Recognition
About the A' Design Award កម្រិតមាស
Kweichow Moutai ការវេចខ្ចប់ស្រា គឺជាអ្នកឈ្នះ A' Design Award កម្រិតមាស ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសខ្ពស់ចំពោះការរចនាថ្នាក់ទីមួយ អស្ចារ្យ និងឆ្នើម។ អ្នកឈ្នះកម្រិតមាសគឺជាស្នាដៃច្នៃប្រឌិតខ្លាំង មានទស្សនវិស័យ ភ្លឺចែងចាំង ដែលឆ្លុះបញ្ចាំងទេពកោសល្យ ប្រាជ្ញា និងសមត្ថភាពរបស់អ្នករចនា។ Kweichow Moutai ការវេចខ្ចប់ស្រា ត្រូវបានរំពឹងថាជាការច្នៃប្រឌិតដែលត្រូវបានសរសើរខ្លាំង បង្កើតនិន្នាការ និងផ្តល់តម្លៃមិនធ្លាប់មាន។ ការរចនាកម្រិតមាសនេះគឺជាគម្រោងដ៏អស្ចារ្យដែលពង្រីកព្រំដែននៃសិល្បៈ វិទ្យាសាស្ត្រ ការរចនា និងបច្ចេកវិទ្យា។ Kweichow Moutai ការវេចខ្ចប់ស្រា បង្កើតចំណង់ខ្លាំង បំផុសចំណង់ចំណូលចិត្ត លើកទឹកចិត្តការច្នៃប្រឌិត និងទាក់ទាញចិត្តយើង។
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
- Dimensions & Packaging
- 77x77x173mm
- Tags
- Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
- Production Technology
- The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
- Design Challenge
- The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
- Research
- During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
- Inspiration
- This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
- Project Duration
- Renhuai city 24 July 2023 - 7 August 2023
- Operation Flow
- By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
- Team Members
- Design Director [Yi Huang]
Creative Director [Pei Luo] - Image Credits
- Moutai Industrial Design Center
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
