Sprouties អត្តសញ្ញាណម៉ាក by Studio Matte is a highly esteemed winner of the very prestigious 2026 A' Design Award កម្រិតសំរិទ្ធ in រចនាផ្សាយពាណិជ្ជកម្ម ទីផ្សារ និងទំនាក់ទំនង Competition Category.
សំរិទ្ធផ្សាយពាណិជ្ជកម្ម· 2026
Sprouties អត្តសញ្ញាណម៉ាក
by Studio Matte
Client: Studio Matte
A' Design Award កម្រិតសំរិទ្ធ Winner in ផ្សាយពាណិជ្ជកម្ម Category
- 7,249
- Verified Award Winner
- Verify Award Status for #181183
The Design
About Sprouties អត្តសញ្ញាណម៉ាក
Sprouties គឺជាម៉ាកស្មៅឆ្មាពីកសិដ្ឋានទៅឆ្មា ដែលមានគំរូដឹកជញ្ជូនផ្តោតលើដង់ស៊ីតេសារធាតុចិញ្ចឹម និងតម្លាភាពនៃខ្សែសង្វាក់ផ្គត់ផ្គង់។ វាជាម៉ាកទីមួយដែលផ្តល់ជូននូវស្មៅឆ្មាស្រស់ ប្រណីត នៅក្នុងអេមីរ៉ាតអារ៉ាប់រួម។ ដោយឃ្លាតឆ្ងាយពីរូបភាពចាស់ៗនៃឧស្សាហកម្មសត្វចិញ្ចឹមប្រពៃណី អត្តសញ្ញាណដែលមើលឃើញនេះប្រើប្រាស់គំនិត Natural Luxury ដោយបញ្ចូលពណ៌បៃតងជ្រៅជាមួយពណ៌ក្រែមដ៏ចម្រាញ់ ជាមួយនឹងឡូហ្គោប្រភេទអក្សរបុគ្គល។ រូបតំណាងឆ្មាមួយត្រូវបានលាក់នៅក្នុងអក្សរ i។ ចំណុចកណ្តាលនៃគម្រោងគឺវេចខ្ចប់ដែលមានគោលបំណងពីរ៖ ស្រោមរចនាសម្ព័ន្ធដែលមានរន្ធ ដែលប្រែក្លាយទៅជាវត្ថុតុបតែងម៉ីនីម៉ាល់សម្រាប់ការតុបតែងខាងក្នុងបែបទំនើប នៅពេលដែលបានយកចេញពីប្រអប់។
The Recognition
About the A' Design Award កម្រិតសំរិទ្ធ
Sprouties អត្តសញ្ញាណម៉ាក គឺជាអ្នកឈ្នះ A' Design Award កម្រិតសំរិទ្ធ ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសខ្ពស់ចំពោះការរចនាឆ្នើមដែលលេចធ្លោដោយភាពច្នៃប្រឌិត ភាពប៉ិនប្រសប់ និងភាពមុតស្រួច។ អ្នកឈ្នះកម្រិតសំរិទ្ធគឺជាស្នាដៃមានជំនាញ និងច្នៃប្រឌិតគួរឱ្យកត់សម្គាល់ ដែលបញ្ជាក់ពីបទពិសោធន៍ ការស្រមើលស្រមៃ និងភាពប៉ិនប្រសប់របស់អ្នករចនា។ Sprouties អត្តសញ្ញាណម៉ាក ត្រូវបានរំពឹងថាជាវត្ថុដែលត្រូវបានគោរព កោតសរសើរ និងស្រឡាញ់ ដែលមានវិជ្ជាជីវៈ និងនវានុវត្តន៍គួរឱ្យកត់សម្គាល់។ ការរចនាកម្រិតសំរិទ្ធនេះអនុវត្តវិធីល្អបំផុតក្នុងសិល្បៈ វិទ្យាសាស្ត្រ ការរចនា និងបច្ចេកវិទ្យា ហើយឆ្នើមដោយការយកចិត្តទុកដាក់ព័ត៌មានលម្អិត។ Sprouties អត្តសញ្ញាណម៉ាក បំពេញតម្រូវការ ប៉ះចំណង់ ទាក់ទាញអារម្មណ៍ និងទាក់ទាញការចង់ដឹង។
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
- Dimensions & Packaging
- Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system - Tags
- pet, cat, wellness, premium, natural, feline, grass
- Production Technology
- The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
- Design Challenge
- The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
- Research
- Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
- Inspiration
- The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
- Project Duration
- 6 months, France and UAE
- Operation Flow
- The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.
- Team Members
- Creative Direction, Branding and Packaging Design: Cansu Dagbagli Ferreira
Icon Design: Didem Dagbagli
Motion Design: Murat Kaan Ozturk
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