Buchanan's Red Seal ការវេចខ្ចប់ដបវីស្គី by Pierre Delebois - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 A' Design Award កម្រិតមាស in រចនាវេចខ្ចប់ Competition Category.
មាសវេចខ្ចប់· 2020
Buchanan's Red Seal ការវេចខ្ចប់ដបវីស្គី
by Pierre Delebois - forceMAJEURE Design
Client: Diageo
A' Design Award កម្រិតមាស Winner in វេចខ្ចប់ Category
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- Verified Award Winner
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The Design
About Buchanan's Red Seal ការវេចខ្ចប់ដបវីស្គី
Buchanan's Red Seal គឺជាការរចនាវេចខ្ចប់សម្រាប់វីស្គីលាយ។ ការរចនានេះរួមបញ្ចូលរចនាសម្ព័ន្ធដបថ្មី ស្លាកសញ្ញា និងប្រអប់អំណោយ។ ដបនេះមានខ្សែកោងទន់ភ្លន់ដែលធ្វើជាស៊ុមព័ទ្ធជុំវិញត្រាក្រហមដែលដាក់នៅចំកណ្តាលផ្ទៃខាងមុខ។ សញ្ញាសម្គាល់របស់ Buchanan's ត្រូវបានធ្វើជាលំនូសលើកឡើងនៅផ្ទៃខាងក្រោយនៃកែវ ដូច្នេះសញ្ញាសម្គាល់នេះអាចមើលឃើញឆ្លងកាត់ផ្ទៃខាងមុខ។ ហត្ថលេខាដែលធ្វើជាលំនូសលើកឡើងស្ថិតនៅក្បែរត្រា។ កែវពណ៌អាំបឺរប្រែទៅជាពណ៌បៃតងស្រាលនៅផ្នែកបាតដប ដែលជាលក្ខណៈពិសេសរួមនៅទូទាំងស៊េរីផលិតផល។ ប្រអប់អំណោយបើកដូចសៀវភៅដើម្បីបង្ហាញដបនៅខាងក្នុង។
The Recognition
About the A' Design Award កម្រិតមាស
Buchanan's Red Seal ការវេចខ្ចប់ដបវីស្គី គឺជាអ្នកឈ្នះ A' Design Award កម្រិតមាស ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសខ្ពស់ចំពោះការរចនាថ្នាក់ទីមួយ អស្ចារ្យ និងឆ្នើម។ អ្នកឈ្នះកម្រិតមាសគឺជាស្នាដៃច្នៃប្រឌិតខ្លាំង មានទស្សនវិស័យ ភ្លឺចែងចាំង ដែលឆ្លុះបញ្ចាំងទេពកោសល្យ ប្រាជ្ញា និងសមត្ថភាពរបស់អ្នករចនា។ Buchanan's Red Seal ការវេចខ្ចប់ដបវីស្គី ត្រូវបានរំពឹងថាជាការច្នៃប្រឌិតដែលត្រូវបានសរសើរខ្លាំង បង្កើតនិន្នាការ និងផ្តល់តម្លៃមិនធ្លាប់មាន។ ការរចនាកម្រិតមាសនេះគឺជាគម្រោងដ៏អស្ចារ្យដែលពង្រីកព្រំដែននៃសិល្បៈ វិទ្យាសាស្ត្រ ការរចនា និងបច្ចេកវិទ្យា។ Buchanan's Red Seal ការវេចខ្ចប់ដបវីស្គី បង្កើតចំណង់ខ្លាំង បំផុសចំណង់ចំណូលចិត្ត លើកទឹកចិត្តការច្នៃប្រឌិត និងទាក់ទាញចិត្តយើង។
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
- Dimensions & Packaging
- Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml - Tags
- #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
- Production Technology
- For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
- Design Challenge
- Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
- Inspiration
- forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
- Team Members
- Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager - Image Credits
- Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio
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