Over the past fifteen years, I've been establishing my design perspective by studying what I am interested into and how much my idea can adapt to different ideas of people who are interested in my design.
01Could you please tell us about your experience as a designer, artist, architect or creator?
Over the past fifteen years, I've been establishing my design perspective by studying what I am interested into and how much my idea can adapt to different ideas of people who are interested in my design. My journey of different city lifestyles and cultures has helped me to understand how people enjoy "design" in different ways and how to achieve their goals, which differs from city to city and from client to client. I believe the most important thing for a graphic designer is to give the answer to each client with fresh concepts but there have to be appropriate solutions for their needs. Conveying the information with a clear visual message is the key for what we do, alongside figuring out what is the most important message avoiding confusion due to different cultural values. My approach is always based on finding simple but meaningful solutions for communication needs. That is because I believe I am established internationally thanks to my design perspective which values diversity such as I have experienced. I am also open to communicate with clients which helps my design to be unique. Design world has so much potential but it is also very wide and I believe that focusing on communication can be crucial to achieve success in this overloaded information age, and this is why I believe simplicity is important. I do enjoy being close to people in order to find new communication methods and I am interested in pursuing self-initiated projects, collaborating with others, organizing exhibitions, and pursuing design solutions for localization and regional development with local communities. My journey is not over yet and I want to be open for many opportunities. Every country and every city has elements of design style, but I don't necessarily need to follow or be influenced by that in order to do business in that environment. I always strive to be neutral and flexible in the design point of view, so I can adapt and be competitive in new environmental and design situations.
02How did you become a designer?
I feel like I aways wanted to be an artist but didn’t know exactly which area of art I was most passionate about. I started playing piano when I was 5 and so I did have an idea of being a pianist since an early age but I guess I didn’t have enough passion to continue. After that, I started studying fine arts drawing and then with this skill I came across to become a Graphic Designer while in college in London. I remember I was really excited and open-minded because I could get access to most subject areas through design.
03What are your priorities, technique and style when designing?
My style of design always aims to express "simple but meaningful solutions for your communication needs" and I try to convey the idea without many descriptions. This is my main focus and the keystone of all my design works. Every project is different, but I guess I try to find a good concept looking from different angles and aspects, understanding the company’s mission, identity and needs before starting a design plan.
04Which emotions do you feel when designing?
I am really excited at the beginning of a work, I always try to explore as many opportunities as possible.
05What particular aspects of your background shaped you as a designer?
I think your perception and awareness plays an important role in the skill set required to be a successful designer. If you can pay attention to your surroundings and the environment around you, you can also focus on problem solving and on the better way to improve a concept design or project. After I joinedthe design studio in London,famous for corporate identity work, I had the privilege to work with a group of talented designers together. This greatly contributed to my professional development.
06What is your growth path? What are your future plans? What is your dream design project?
When I connect with a Italian designer network, I would like to organize exhibition like I did in Tokyo.
07What are your advices to designers who are at the beginning of their career?
I suggest to try working with people or studios that share a similar style of yours and learn how they deal doing business with clients. It is very valuable if you wish to have your own studio in the future.
08You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
I do like to focus on the problem solving from what I see in everyday life and this process helps me to come up with an idea and then I try to write down some memo on the back of my sketch book.
09What is your day to day look like?
Ideally, morning coffee - make a plan for a day - start work - have lunch - start work - finish early. I love to have a nice cup of coffee and pick the music for setting the mood of the day.
10How do you keep up with latest design trends? To what extent do design trends matter?
I don’t follow design trend because everyone has different inspiration toward project and I always find “Simple communication” and convey the idea with meaningful solutions. Through my research for project concept, I try to looking from different angles and aspects and that gave me a lot of excitement for possibilities.
11How do you know if a product or project is well designed? How do you define good design?
Good Designer - Can solve the problem. Great Designer - Can solve the real issue but can also add character and personality to the design in a balanced manner as required by the client.
12How do you decide if your design is ready?
I try to keep an open mind and I’m always open to tinker with and tweak the design in several iterations until the client happens to be properly satisfied. That defines the moment I can say the work is done.
13What is your biggest design work?
This is a really difficult question, since I had the pleasure of doing business with important clients such as Coca Cola Japan, DUNLOP, Toyota Motor Europe, Panasonic Mobile Communications Co., Ltd, Saga Prefectural Government. By working with such important companies like these I learned a lot going through the project.
14Who is your favourite designer?
Otl Aicher - 1972 Summer Olympics in Munich, and more. It feels like his works can always teach me what being a professional designer is.Lance Wyman - Great creativity for every corporate identity and instant eye catching through colour and shape which can effectively involve people of all ages.
15Would you tell us a bit about your lifestyle and culture?
I really enjoy berlin and Amsterdam.I really appreciate the work from two schools, Bauhaus and HFG of Ulm, so I somehow feel connected to Germany as a whole. These classic legendary schools always remind me the principles of design and what beauty of design should be, combining simplicity and better functionality at the same time. I am living in Italy now but I have lived in London and Tokyo for a very long time. I learned many design directions and styles through cultural differences. Every experience contributed to my style and creativity, adding depth to my originality. About music.. yes, I do love classical music, and I often listen to several famous performers such as Kissin while I am in my creative mood. I feel like a designer contributes to society mostly by making communication easier thus improving the way people understand each other. So we could say design improved my life in such I way I can feel a connection (or lack thereof) to most of the environment around me, never apathy or indifference.
16Would you tell us more about your work culture and business philosophy?
StudioKanna is a graphic design studio specialized incorporate identity and print design. Since setting up my own studio, my approachis based on finding simple but meaningfulsolutions for communication needs. I am also interested in pursuing self-initiated projects,collaborating with others, organizing exhibitions,and pursuing design solutions forregional developmentwith local communities.I mostly work by myself, but sometimes I can work as team specifically for a project. In virtue of this, I need to be responsible of not just the creative and artistic side of the design field, but also of the business side of it, such as financial, scheduling and time-constraint related issues involved.
17What are your philanthropic contributions to society as a designer, artist and architect?
I feel like I could consider doing pro bono work if that aligned with my schedule and it could noticeably contribute to improve my portfolio.I feel like humanitarian work should not be just a PR stunt but it should also connect to your personal interests and affinities, otherwise you can’t get a close connection to the project.
18What positive experiences you had when you attend the A' Design Award?
Possibly one good point of these events is, hopefully I can create a good designer network in Italy through this award and be connected with clients who appreciate my design style for future project. Also I get a chance to see and appreciate many other works that a distinguished jury thought to be worthy of merit, thus further expanding my connection with fellow designers in a international context.
បទសម្ភាសន៍ទេវតារចនា
50 សំណួរ
I graduated with a B.A. in Graphic Design from Central Saint Martins College of Art & Design. I worked as editorial designer at British style magazine Dazed and Confused, then joined design studio North, famous for…
01Could you please tell us a bit about your design background and education?
I graduated with a B.A. in Graphic Design from Central Saint Martins College of Art & Design. I worked as editorial designer at British style magazine Dazed and Confused, then joined design studio North, famous for corporate identity work.
02What motivates you to design in general, why did you become a designer?
I enjoy that every work is different and I like finding the solution for problems in order to create better communication and that’s what really interests me always.
03Did you choose to become a designer, or you were forced to become one?
I chose to be a designer and I think this job fits me perfectly because I can get access to most subject areas through design.
04What do you design, what type of designs do you wish to design more of?
StudioKanna is a graphic design studio specialized in corporate identity and print design. I am also interested in pursuing self-initiated projects, collaborating with others, organizing exhibitions, and pursuing design solutions for regional development with local communities.
05What should young designers do to become a design legend like you?
I suggest to try working with people or studios that share a similar style of yours and learn how they deal doing business with clients. It is very valuable if you wish to have your own studio in the future.
06What distinguishes between a good designer and a great designer?
Good Designer - Can solve the problem.
Great Designer - Can solve the real issue but can also add character and personality to the design in a balanced manner as required by the client.
07What makes a good design a really good design, how do you evaluate good design?
Whether the mission is understood or not, and if you challenged yourself to the next level through the project with good support from the clients.
08What is the value of good design? Why should everyone invest in good design?
I think the most important point is making communication easier and better. Good design will last longer and will be remembered for a very long time.
09What would you design and who would you design for if you had the time?
I wish I could support a design project for a local product in Italy.
10What is the dream project you haven't yet had time to realize?
Creating identity for Olympic Games or Airline / Cargo company would be interesting.
11What is your secret recipe of success in design, what is your secret ingredient?
Being inspired everyday from daily life.
12Who are some other design masters and legends you get inspired from?
I really appreciate the work from two schools, Bauhaus and HFG of Ulm. These classic legendary schools always remind me the principles of design and what beauty of design should be, combining simplicity and better functionality at the same time.
13What are your favorite designs by other designers, why do you like them?
Otl Aicher - 1972 Summer Olympics in Munich, and more. Feels like can always teach me what being a professional designer is.
Lance Wyman - Great creativity for every identity and instant eye catching by colour and shape which can effectively involve people of all ages.
14What is your greatest design, which aspects of that design makes you think it is great?
Same answer to question 12&13.
15How could people improve themselves to be better designers, what did you do?
I do like to focus on the problem solving from what I see in everyday life and this process helps me to come up with an idea and then I try to write down some memo on the back of my sketch book.
16If you hadn't become a designer, what would you have done?
I could have pursued a career as concert pianist.
17How do you define design, what is design for you?
My approach for design is based on finding simple but meaningful solutions for communication needs.
18Who helped you to reach these heights, who was your biggest supporter?
Every person I met through my experience and career.
19What helped you to become a great designer?
My experience and career which allows me to be more original than most.
20What were the obstacles you faced before becoming a design master?
I guess learning a foreign language was a pretty big obstacle.
21How do you think designers should present their work?
I think you should use your style to present your work in the most effective way.
22What's your next design project, what should we expect from you in future?
When I connect with a Italian designer network, I would like to organize exhibition like I did in Tokyo.
23What's your ultimate goal as a designer?
My goal is to create a overseas branch for my studio.
24What people expect from an esteemed designer such as yourself?
More original concepts, more international focus, more experience to offer.
25How does design help create a better society?
I feel like a designer contributes to society mostly by making communication easier thus improving the way people understand each other.
26What are you currently working on that you are especially excited about?
I have some works-in-progress but I guess you’ll have to see the finished product when it’s ready.
27Which design projects gave you the most satisfaction, why?
I had the pleasure of doing business with Coca Cola Japan, DUNLOP, Toyota Motor Europe, Panasonic Mobile Communications Co., Ltd, Saga Prefectural Government. Big company like these i learned a lot through the project.
28What would you like to see changed in design industry in the coming years?
It would be nice to be able to meet up with clients more efficiently and smoothly through technology, so it would be possible to work from anywhere in the world.
29Where do you think the design field is headed next?
I think the design field itself will focus more on originality and on the contributions of the individual rather the improvements by technology or software.
30How long does it take you to finalize a design project?
It depends on the project, but usually in 1-2 weeks I can find the direction I would like to pursue. After that it really depends on the client so I can’t really say.
31When you have a new design project, where do you start?
Every project is different, but I guess I try to find a good concept looking from different angles and perspectives .
32What is your life motto as a designer?
“Simple communication”
33Do you think design sets the trends or trends set the designs?
I think design sets the trends, more than the opposite.
34What is the role of technology when you design?
I guess it’s nice to have a common interface to work with, as most designers in the industry like to use a Mac platform and Adobe software for example.
35What kind of design software and equipment do you use in your work?
My go-to tools are Adobe InDesign, Illustrator, Photoshop, and some others, all running on MacOs.
36What is the role of the color, materials and ambient in design?
I like monotone, as natural as possible.
37What do you wish people to ask about your design?
I wish they can appreciate the originality.
38When you see a new great design or product what comes into your mind?
I want to know more!
39Who is your ideal design partner? Do you believe in co-design?
I am more a artistic kind of person so would be nice working with more business-inclined type of person in order to communicate easily with clients while I can concentrate on the project.
40Which people you interacted had the most influence on your design?
Same answer to question 12 and 13, and ex-colleagues from design studio in London.
41Which books you read had the most effect on your design?
Some books about Bauhaus and HFG of Ulm.
42How did you develop your skills as a master designer?
After I joined the design studio in London, famous for corporate identity work, I had the privilege to work with a group of talented designers together.
43Irrelative of time and space, who you would want to meet, talk and discuss with?
I’d like to meet Beethoven and talk about design of a concert poster with him.
44How do you feel about all the awards and recognition you had, is it hard to be famous?
I’m happy for the moment but I’m always thinking for the next move.
45What is your favorite color, place, food, season, thing and brand?
I love spend time in second-hand book shops and in antique shops or markets.
46Please tell us a little memoir, a funny thing you had experienced as a designer?
When I was working at the design studio in London, me and my ex-colleague noticed we were actually a CMYK colour with what we happened to be wearing that day. I was the yellow one in the group.
47What makes your day great as a designer, how do you motivate yourself?
I love to have a nice cup of coffee and pick the music for setting the mood of the day.
48When you were a little child, was it obvious that you would become a great designer?
I was good at painting pictures but I didn’t know exactly which area of art I was most passionate about.
49What do you think about future; what do you see will happen in thousand years from now?
I can imagine boundaries getting weaker and a world without boundaries could cause everything become equal and the same, and possibly we will see and use the same controlled style. Maybe just a few people could survive as artists.
50Please tell us anything you wish your fans to know about you, your design and anything else?
Please visit my website and email me if you want to get in contact with me. I always happy to hear from you.
បទសម្ភាសន៍អ្នករចនា
40 សំណួរ
I feel like I aways wanted to be an artist but didn’t know exactly which area of art i was most passionate about.
01Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I feel like I aways wanted to be an artist but didn’t know exactly which area of art i was most passionate about. I started playing piano when I was 5 and so I did have an idea of being a pianist since an early age but I guess I didn’t have enough passion to continue. After that, I started studying fine arts drawing and then with this skill I came across to becoming a Graphic Designer while in college in London. I remember I was really excited and open-minded because I could get access to most subject areas through design.
02Can you tell us more about your company / design studio?
StudioKanna is a graphic design studio specialized incorporate identity and print design. I graduated with a B.A. in Graphic Designfrom Central Saint Martins College of Art & Design.I worked as editorial designerat British style magazine Dazed and Confused, then joineddesign studio North,famous for corporate identity work. Since setting up my own studio, my approachis based on finding simple but meaningfulsolutions for communication needs. I am also interested in pursuing self-initiated projects,collaborating with others, organizing exhibitions,and pursuing design solutions forregional developmentwith local communities.
03What is "design" for you?
My idea of design is how to most effectively communicate with people.
04What kinds of works do you like designing most?
I enjoy Corporate Identity works most, because I can think about design in a wider vision.
05What is your most favorite design, could you please tell more about it?
I really appreciate the work from two schools, Bauhaus and HFG of Ulm. These classic legendary schools always remind me the principles of design and what beauty of design should be, combining simplicity and better functionality at the same time.
06What was the first thing you designed for a company?
I started with a Corporate identity project for a friend of mine’s company.
07What is your favorite material / platform / technology?
I like mixing and matching different interesting materials, environments and technology.
08When do you feel the most creative?
When I hear good feedback from clients.
09Which aspects of a design do you focus more during designing?
“Simple communication”
10What kind of emotions do you feel when you design?
I am really excited at the beginning of a work, I try to explore as many opportunities as possible.
11What kind of emotions do you feel when your designs are realized?
I always get lots of confidence and that makes me feel really good.
12What makes a design successful?
Finding the solution with taste in a simplest way as possible.
13When judging a design as good or bad, which aspects do you consider first?
“Simple communication” comes first for me, because in my opinion good design doesn’t need to tell too much.
14From your point of view, what are the responsibilities of a designer for society and environment?
I feel like a designer contributes to society mostly by making communication easier thus improving the way people understand each other.
15How do you think the "design field" is evolving? What is the future of design?
I think design will focus more on originality and on the contributions of the individual rather the improvements by technology or software.
16When was your last exhibition and where was it? And when do you want to hold your next exhibition?
My last exhibition was the charity event “1-2-3” in London. Hopefully I can collaborate with Italian designers in Italy in the future.
17Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Usually I draw my inspiration from what I see or feel everyday.
18How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
My style of design always aims to express "simple but meaningful solutions for your communication needs" and I try to convey the idea without many descriptions.
19Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I am living in Italy now. Before that, I have lived in London and Tokyo for a very long time. I learned many design directions and styles through cultural differences. Every experience contributed to my style and creativity, adding depth to my originality.
20How do you work with companies?
I always try to be as professional as pebble, trying to understand the company’s mission, identity and needs before starting a design plan.
21What are your suggestions to companies for working with a designer? How can companies select a good designer?
For a big company - find a designer that can build a solid concept.For a small company - find a designer that has more character and enjoys originality.
22Can you talk a little about your design process?
Every project is different, but I guess I try to find a good concept looking from different angles and aspects.
23What are 5 of your favorite design items at home?
(1) Original 1972 Munich Olympics A0 Swimming Poster(2) Eames Plastic Side Chair(3) Uten.Silo(4) Elephant stool by Sori Yanagi(5) Eames Hang-It-All
24Can you describe a day in your life?
Ideally, morning coffee - make a plan for a day - start work - have lunch - start work - finish early.
25Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
I suggest to try working with people or studios that share a similar style of yours and learn how they deal doing business with clients. It is very valuable if you wish to have your own studio in the future.
26From your perspective, what would you say are some positives and negatives of being a designer?
Positive - I never get bored as every work is different from the previous one.Negative - You always tend to have critic eye on design whenever you go and whatever you see.
27What is your "golden rule" in design?
“Simple communication”
28What skills are most important for a designer?
Problem solving is really important, also adding character and personality to the design in a balanced manner as required by the client.
29Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
My go-to tools are Adobe InDesign, Illustrator, Photoshop, and some others. And of course my collection of design books.
30Designing can sometimes be a really time consuming task, how do you manage your time?
I try not to be carried away with continuously doing the almost same thing. Which means if I find myself in a creativity loop I try I have a break and approach the problem from a different angle, increasing my productivity.
31How long does it take to design an object from beginning to end?
It depends on the project, but usually in 1-2 weeks I can find the direction I would like to pursue. After that it really depends on the client so I can’t really say.
32What is the most frequently asked question to you, as a designer?
I get asked a lot, how do I feel about cultural differences and how these experiences effect my design style.
33What was your most important job experience?
I guess my works for big companies, such as Coca-Cola Japan or Dunlop.
34Who are some of your clients?
I had the pleasure of doing business with Coca Cola Japan, DUNLOP, Toyota Motor Europe, Panasonic Mobile Communications Co., Ltd, Saga Prefectural Government.Some more recent clients are UNIVERSAL MUSIC LLC, UDS Ltd., Phaidon Press Limited, Sony’s Fashion Entertainments.
35What type of design work do you enjoy the most and why?
I guess I like a design work which encompasses different media, not just on a 2d computer screen, for example environmental graphic which somehow interacts and connects with and to people in a tangible and sometimes unexpected way.
36What are your future plans? What is next for you?
My goal is to create a overseas branch for my studio.
37Do you work as a team, or do you develop your designs yourself?
I mostly work by myself, but sometimes I can work as team specifically for a project.
38Do you have any works-in-progress being designed that you would like to talk about?
I have some works-in-progress but I guess you’ll have to see the finished product when it’s ready.
39How can people contact you?
The best way of contacting me is by sending me an e-mail.
40Any other things you would like to cover that have not been covered in these questions?
A' Design Award គឺជាពានរង្វាន់រចនាល្អអន្តរជាតិដែលវាយតម្លៃដោយគណៈកម្មការ។ ចូលរួមក្នុង A' Design Award ដើម្បីទទួលបានឱកាសក្នុងការទទួលស្គាល់ដោយគុណសម្បត្តិ ទទួលបានកិត្តិនាម កិត្តិយស និងការផ្សព្វផ្សាយសម្រាប់ការងាររបស់អ្នក។ ដាក់ស្នាដៃរបស់អ្នកសម្រាប់ A' Design Award ហើយប្រកួតប្រជែងដើម្បីឈ្នះ A' Design Prize ដ៏គោរពរាប់អាន។