After working for a London design agency for a number of years, I was getting tired of the hectic schedule, which is when I thought it would be a good idea to specialise and ended up landing in product design.
01Could you please tell us a bit about your design background and education?
After working for a London design agency for a number of years, I was getting tired of the hectic schedule, which is when I thought it would be a good idea to specialise and ended up landing in product design. Since then I've been working with various start ups around the UK and national corporation like Nationwide and Gumtree.
02What motivates you to design in general, why did you become a designer?
In short, to have people use it, and hopefully make their lives easier or better.
03Did you choose to become a designer, or you were forced to become one?
When I was a young boy, I painted small army figures and always had my head in a paint by numbers but I was quite into sports and wanted to be a p.e teacher but fortune had it that my school dropped physical education due to lack of popularity, so choose product design in its place and from there I haven’t looked back.
04What do you design, what type of designs do you wish to design more of?
It ranges from branding projects, product design - responsive websites, mobile apps (user experience and user interface design), style guides, iconography, illustration. The designs I'd like to work with more is anything that brings a challenge, maybe new innovative technology.
05What should young designers do to become a design legend like you?
Get your work out there, whether it's a website portfolio or uploading works to inspiration sites much as Dribbble or Behance, these don't have to be projects for clients, they can be self initiated.
06What distinguishes between a good designer and a great designer?
A good designer will give a client what they "want", a great designer will give a client what they "need"
07What makes a good design a really good design, how do you evaluate good design?
Has it accomplished the brief? In short, people are using it, and hopefully making their life easier or better.
08What is the value of good design? Why should everyone invest in good design?
Well design is the whole thing. It's the way it looks, way it works, way it smells...it's the whole thing.
09How could people improve themselves to be better designers, what did you do?
Listen and collaboration. To pass all that knowledge along we need to talk. And talk. And talk and talk and talk. We need to be in the same space, we need to share stupid ideas before we get to the good ideas.
10How do you define design, what is design for you?
Design is a tricky word. It means different things to different people. For myself, design is the whole thing. It's the way it looks, way it works, way it smells...it's the whole thing.
11How do you think designers should present their work?
Get your work out there, whether it's a website portfolio or uploading works to inspiration sites much as Dribbble or Behance.
12Which design projects gave you the most satisfaction, why?
An app I designed in my spare time called smalltalk. It organically has grown to 40k+ users, showing me that users like and want to use the app without the influence by any marketing.
13Where do you think the design field is headed next?
I can see user interfaces becoming more and more minimal, touch specific and voice activated. I can see there always be a place for branding and marketing.
14How long does it take you to finalize a design project?
Couldn’t say an accurate time frame as all clients have different objectives and goals, but broadly I would say longer than you'd think.
15When you have a new design project, where do you start?
I work with the client to understand their needs. It always beings with getting to know the client.
បទសម្ភាសន៍អ្នករចនា
38 សំណួរ
After working for a London design agency for a number of years, I was getting tired of the hectic schedule, which is when I thought it would be a good idea to specialise and ended up landing in app design.
01Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
After working for a London design agency for a number of years, I was getting tired of the hectic schedule, which is when I thought it would be a good idea to specialise and ended up landing in app design. Since then I've been working with various start ups around the UK and national corporation like Nationwide and Gumtree. When I was a young boy, I painted small army figures and always had my head in a paint by numbers but I was quite into sports and wanted to be a p.e teacher but fortune had it that my school dropped physical education due to lack of popularity, so choose product design in its place and from there I haven’t looked back.
02Can you tell us more about your company / design studio?
7robots is the name of the company (Steven Roberts, minus the "t" in Steven, minus the second "r" in Roberts and change the "e" to an "o" and thats how the name came about). The only staff member is myself (and occasional contractor) busy designing and building beautiful digital products, brands, and experiences.
03What is "design" for you?
Design is a tricky word. It means different things to different people. For myself, design is the whole thing. It's the way it looks, way it works, way it smells...it's the whole thing.
04What kinds of works do you like designing most?
In terms of product design, I have to say I take more joy in visual design over user experience design. Mostly due to the reaction of the clients. Outside of the product sphere branding would top the list.
05What is your most favorite design, could you please tell more about it?
An app I designed in my spare time called smalltalk. It provides 6 stimulating subjects each day (a inspirational quote, a fact, a joke, on this day, word of the day and tip of the day), which has organically grown to 40k+ users, showing me that users like and want to use the app without the influence by any marketing.
06What was the first thing you designed for a company?
Illustrations for marmite that were featured in the “bumper book of marmite”.
07What is your favorite material / platform / technology?
Digital, online, interactive.
08When do you feel the most creative?
In the office surrounded by other creatives.
09Which aspects of a design do you focus more during designing?
Always the "need" of the client, rather than the "want", and remembering if an aspect doesn’t enhance the user experience or the brand then it's not required.
10What kind of emotions do you feel when you design?
That's a tough one as it depends how the project is going, it can range from frustration to elation.
11What kind of emotions do you feel when your designs are realized?
If it's been a long time coming then a cool satisfaction.
12What makes a design successful?
In short, people are using it, and hopefully making their life easier or better
13When judging a design as good or bad, which aspects do you consider first?
Has it accomplished the brief.
14From your point of view, what are the responsibilities of a designer for society and environment?
Making peoples lives easier and/or better
15How do you think the "design field" is evolving? What is the future of design?
I can see user interfaces becoming more and more minimal, touch specific and voice activated. I can see there always be a place for branding and marketing.
16When was your last exhibition and where was it? And when do you want to hold your next exhibition?
I entered a competition in 2013, to design a "beermat". My submission of "bearmat" got exhibited but I haven't held my own exhibition.
17Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Mostly online resources like dribbble, pinterest, medium or simply going for a walk to get some fresh air and reset.
18How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I wouldn’t class “clean” as i style but I’m a big fan of minimal, simple, clever products
19Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
Currently living in the green, green grass of Wales, Cardiff.
20How do you work with companies?
It's is split quite evenly between companies wanting a body in-house with their team and one's that are happy for me to work remotely.
21What are your suggestions to companies for working with a designer? How can companies select a good designer?
Listen and collaboration, make sure you build a relationship with the designer. No one knows more about your company than you do. Designers know their stuff, you know your stuff, put it together and that's a whole lot of stuff we know. But there are no short cuts. To pass all that knowledge along we need to talk. And talk. And talk and talk and talk. We need to be in the same space, we need to share stupid ideas before we get to the good ideas.
22Can you talk a little about your design process?
The process starts with the proposal. Work with the client to understand their needs. It always beings with getting to know the client, then if we take a usual product design product for example... research, strategy, user experience, visual design, development, QA, analytics and testing.
23What are 5 of your favorite design items at home?
Macbook pro, iPad pro, magic mouse, sketch pad and pencil
24Can you describe a day in your life?
Wake at 5:30am, 6:00am gym class, home for a coffee and toast before walking to the office for 9:00am, where I like to stay till 5-5:30pm.
25Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Get your work out there, whether it's a website portfolio or uploading works to inspiration sites much as Dribbble or Behance. When designing a product, don’t be fixated on a single screen, people don’t think wow look at that one screen…
26From your perspective, what would you say are some positives and negatives of being a designer?
It's great to get paid for something that you love to do but on the flip side, the work never stops, there is always something you can be designing, whether its for a client or simply promoting yourself.
27What is your "golden rule" in design?
If its useful it’ll always be used.
28What skills are most important for a designer?
Communication, problem solving, aesthetic talent.
29Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
Adobe creative suite, Sketch, Invision
30Designing can sometimes be a really time consuming task, how do you manage your time?
Routine, I try to keep to a 9-5 schedule.
31How long does it take to design an object from beginning to end?
Couldn’t say an accurate time frame as all clients have different objectives and goals but broadly I would say longer than you'd think.
32What is the most frequently asked question to you, as a designer?
Can you quickly knock-up something? shouldn’t take more than 5 minutes
33What was your most important job experience?
I would have to say working in a London design agency. The fast pace and tight deadlines meant you had to learn and develop quickly or you had to get out of the way.
34Who are some of your clients?
Nationwide, Gumtree, Marmite, NHS, Hodge bank, Paperclip, Dell EMC, Fling
35What type of design work do you enjoy the most and why?
I enjoy all the work that I do but working with clients that are full of energy, enthusiasm and ambitious is the best
36What are your future plans? What is next for you?
My future plans for now is to keep expanding my client base. I would love to start working with more clients outside of the UK.
37Do you work as a team, or do you develop your designs yourself?
My work patterns range from working on my own (with obviously collaboration with client feedback), working with other contractors/agencies and working in-house with a client's team.
A' Design Award គឺជាពានរង្វាន់រចនាល្អអន្តរជាតិដែលវាយតម្លៃដោយគណៈកម្មការ។ ចូលរួមក្នុង A' Design Award ដើម្បីទទួលបានឱកាសក្នុងការទទួលស្គាល់ដោយគុណសម្បត្តិ ទទួលបានកិត្តិនាម កិត្តិយស និងការផ្សព្វផ្សាយសម្រាប់ការងាររបស់អ្នក។ ដាក់ស្នាដៃរបស់អ្នកសម្រាប់ A' Design Award ហើយប្រកួតប្រជែងដើម្បីឈ្នះ A' Design Prize ដ៏គោរពរាប់អាន។