I graduated in The Hong Kong University SPACE in Visual Communication. After 7 years of design working experience on branding, advertising, book etc, I established my own design studio ABCDESIGN in 2011.
01Could you please tell us a bit about your design background and education?
I graduated in The Hong Kong University SPACE in Visual Communication. After 7 years of design working experience on branding, advertising, book etc, I established my own design studio ABCDESIGN in 2011. I am happy to keep focusing on graphic design in branding field.
02What motivates you to design in general, why did you become a designer?
I believe design make everything better, not only in terms of beauty, but also communication and practice.
03Did you choose to become a designer, or you were forced to become one?
I chose to be a designer. It's funny I studied Maths and Science in high school, so that I was supposed to chose engineering, but I didn't.
04What do you design, what type of designs do you wish to design more of?
I like designing logo, corporate identity.
05What should young designers do to become a design legend like you?
Keep talking to others. Don't stay at your own place.
06What distinguishes between a good designer and a great designer?
A great designer can tell you why the design is created, and how the design make things better.
07What is the value of good design? Why should everyone invest in good design?
A good design helps communication, connecting people.
08What would you design and who would you design for if you had the time?
I will design a poster to express my love with family.
09What is the dream project you haven't yet had time to realize?
I what to design a tattoo for myself, really meaningful.
10What is your secret recipe of success in design, what is your secret ingredient?
No specific, always try and error.
11Who are some other design masters and legends you get inspired from?
Alan Chan, Stefan Sagmeister, Naoto Fukasawa
12What are your favorite designs by other designers, why do you like them?
TWELVE, the Issey Miyake watch designed by Naoto Fukasawa. It's intelligent, simple and extremely beautiful.
13What is your greatest design, which aspects of that design makes you think it is great?
I designed a series of clock designs. I used the Chinese words "Shi Jian" which mean "Time" to create the design concept of the clocks.
14If you hadn't become a designer, what would you have done?
I always imagine I become an astronaut.
15How do you define design, what is design for you?
Design makes things better.
16What were the obstacles you faced before becoming a design master?
Some times, the brain is empty. Need to practise the thinking procedure.
17What's your ultimate goal as a designer?
Change the world! Sounds kidding, but YES!
18What people expect from an esteemed designer such as yourself?
Should be a professional suggestion on their problem.
19How does design help create a better society?
Design always make good communication, which is very important to the society.
20What are you currently working on that you are especially excited about?
An own branding project working with other partners. It's about a mature man project.
21Which design projects gave you the most satisfaction, why?
821 Laundry, the project helps me to get this award.
22What would you like to see changed in design industry in the coming years?
Respectation
23How long does it take you to finalize a design project?
About 1 month.
24When you have a new design project, where do you start?
Always research first.
25Do you think design sets the trends or trends set the designs?
Of course "design sets the trends". No design no trends.
26What is the role of technology when you design?
Just a tool. Design is all about mind.
27What kind of design software and equipment do you use in your work?
Adobe Illustrator, Photoshop etc.
28What is the role of the color, materials and ambient in design?
These control the feeling, mood of the design.
29What do you wish people to ask about your design?
Why you did you have this idea.
30When you see a new great design or product what comes into your mind?
How the designer came up with that idea?
31How did you develop your skills as a master designer?
Thinking, correcting, thinking and keep correcting.
32Irrelative of time and space, who you would want to meet, talk and discuss with?
Andy Warhol.
33How do you feel about all the awards and recognition you had, is it hard to be famous?
Yes, even you did good things, it's not necessary all people know you.
34What is your favorite color, place, food, season, thing and brand?
I love white, in fact it's not a color.
I like Japan, it let me feel calm.
I love egg.
Autumn for sure, even I can play "layering" on my outlook.
I like sneakers, it is really an "art".
Muji, a brand with no brand, the one and the only one.
35Please tell us a little memoir, a funny thing you had experienced as a designer?
I tried to punish my client, because they didn't respect designer.
36When you were a little child, was it obvious that you would become a great designer?
I played Lego in a creative way...
37What do you think about future; what do you see will happen in thousand years from now?
I think we will move away the Earth. All the designs will be minimal.
បទសម្ភាសន៍អ្នករចនា
32 សំណួរ
When I was young, I played Lego, a building block toy. But I seldom played in a regular way. I created many different things which were very creative. So that I realized I love creating.
01Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
When I was young, I played Lego, a building block toy. But I seldom played in a regular way. I created many different things which were very creative. So that I realized I love creating. Besides, I love beautiful graphic, I can't keep my eyes off some interesting graphic stuff. That's why I wanna be a designer.
02Can you tell us more about your company / design studio?
My design studio ABCDESIGN was established in 2011. It is a Hong Kong based design and branding studio. We provide full range of design services specialized in branding, identities, event identity, marketing strategy, packaging, print, publications and website design. We also provide solutions of photography, videography service. We believe our passion and creativity will bring energy to our clients.
03What is "design" for you?
Design changes things in a better way.
04What kinds of works do you like designing most?
Logo, brand image.
05When do you feel the most creative?
Eating. I can't stop thinking when I am eating.
06Which aspects of a design do you focus more during designing?
Typography. It's minor but really matter.
07What kind of emotions do you feel when you design?
Happy. I enjoy doing designs.
08What kind of emotions do you feel when your designs are realized?
I am glad one more design influences the world.
09What makes a design successful?
A successful design makes things better, and inspire others.
10When judging a design as good or bad, which aspects do you consider first?
A good design should make connection to people, not only beautiful.
11From your point of view, what are the responsibilities of a designer for society and environment?
Should try our best to create good thing to the world.
12How do you think the "design field" is evolving? What is the future of design?
Design field is still developing in many countries. We need to educate more people how good designs make better world.
13Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
I love talking with people, friends. Chatting always inspire.
14How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I can say "clean and bold". I love to design in a "less is more" way. I avoid adding effects, extra decorative graphic. I design things with "necessary".
15Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
Hong Kong. It is an interesting city. The most significant style of East meets West. It helps designers in Hong Kong design in more different style. Even mix and match of East and West culture. We usually designs in bilingual, it is both pros and cons. It's really challenging.
16How do you work with companies?
I like to tell clients what I think instead of showing them images.
17What are your suggestions to companies for working with a designer? How can companies select a good designer?
A good designer can tell "why" he makes the design, "how" the designs make things better.
18Can you talk a little about your design process?
Research first, list out the characteristics of client / company, create concept and idea, talk to others, draw and design.
19What are 5 of your favorite design items at home?
poster I designed, clock I designed, iMac, Dyson fan, a post card from Tokyo.
20Can you describe a day in your life?
Wake up, get an outfit that make my day happy, go to office, coffee, communicate with clients, design, listen to radio, chat with workmates, lunch, design, take a rest, thinking, design, leave office, running, dinner, chilling at home
21Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Don't just focus on the works and computer, talk to people.
22From your perspective, what would you say are some positives and negatives of being a designer?
A designer life is juicy, not boring, new things pop-up every minute. A designer can't stop thinking, quite tired.
23What is your "golden rule" in design?
Less is more.
24What skills are most important for a designer?
Problem solving. Design is a problem solving process.
25Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
Paper, pen, Adobe, TV, sports, chatting.
26Designing can sometimes be a really time consuming task, how do you manage your time?
Should make sure to have time doing other things like sports, and let the mind free.
27How long does it take to design an object from beginning to end?
About 1 month
28What is the most frequently asked question to you, as a designer?
What is your / your company story?
29What type of design work do you enjoy the most and why?
Logo. It is fun to include a lot of concepts, ideas stories in just a small icon, and last for a long time.
30What are your future plans? What is next for you?
Wanna establish a designer brand, including community, products, event etc.
31Do you work as a team, or do you develop your designs yourself?
A' Design Award គឺជាពានរង្វាន់រចនាល្អអន្តរជាតិដែលវាយតម្លៃដោយគណៈកម្មការ។ ចូលរួមក្នុង A' Design Award ដើម្បីទទួលបានឱកាសក្នុងការទទួលស្គាល់ដោយគុណសម្បត្តិ ទទួលបានកិត្តិនាម កិត្តិយស និងការផ្សព្វផ្សាយសម្រាប់ការងាររបស់អ្នក។ ដាក់ស្នាដៃរបស់អ្នកសម្រាប់ A' Design Award ហើយប្រកួតប្រជែងដើម្បីឈ្នះ A' Design Prize ដ៏គោរពរាប់អាន។
