The Torqway Hybrid target market is mature and active people age 55+. There are quite a few different personal mobility products on the market, which are destined for young audience.
01What is the main principle, idea and inspiration behind your design?
The Torqway Hybrid target market is mature and active people age 55+. There are quite a few different personal mobility products on the market, which are destined for young audience. My goal was to make Torqway look modern, timeless and attractive. I also wanted to visually connect it with the technology behind it. Most of all by applying this design I wanted to encourage future users to try it. I think it is fresh, dynamic and still elegant design.
02What has been your main focus in designing this work? Especially what did you want to achieve?
It is still very common to see the not to well designed products for senior citizens in comparison to younger buyers.
We don't agree with this. I am absolutely certain that it doesn't matter how old one is, we still like our products, vehicles to look nice. The design of Torqway looks safe and stable - it is very important. It gives impression like it is quite light and dynamic. The shape of the Torqway moving poles were inspired by muscular arms. Visual connection between our body and the device.
03What are your future plans for this award winning design?
The Torqway Company is currently working very hard on pre-series prototype production of the Hybrid. It should be on the market fairly soon.
I reckon there will be a lots of people packing their Torqways to their electric cars and taking them to (for example) Northern Holland to explore tulip fields, seaside and sand dunes using endless bike roads. Fantastic alternative to the bicycles.
04How long did it take you to design this particular concept?
We spent about about nice months in total beginning from initial discussion to the final mockup of the design.
05Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
The Torqway company had approached me with the initial technical concept of the product. The general idea of how it should work like were known to me before I started my work. Two big and two small wheels, stable floor, two arms/poles for powering the vehicle. My job was to bring this technical concept to the level, where the visible parts are well designed and where the aesthetics of the vehicle work well with the practicality of Torqway. We wanted it to look very encouraging to be active in any age and with style.
06Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
The design was commissioned by the Torqway Sp. z o.o. from Torun, Poland, which is in developing process of this product.
07What made you design this particular type of work?
I really like designing vehicles, products that help human move around. For me it was very exciting time designing Torqway Hybrid.
08Where there any other designs and/or designers that helped the influence the design of your work?
I always look at surrounding nature, it is the biggest inspiration source for me. I also like to look on some futuristic architecture, science fiction movies. I think I like my designs to stay as simple as possible with a little touch of emotions. I am a big fan of simplistic design style of Dieter Rams.
09Who is the target customer for his design?
The product is for everyone who prefers to stay active and is looking for new forms of active mobility. The original idea of this product was to create mobile sports device for seniors in order to maintain their physical health.
10What sets this design apart from other similar or resembling concepts?
Torqway Hybrid is very unique. Some see the similarities with Segway but it is an apparent similarity. It is all about maintaining physical activity by arm and entire body movement. Besides the obvious practicality there is also the styling which sets Torqway apart from many available on the market exercise devices. We are certain, that aging society will appreciate more the products, which provide not only practicality but also can visually connect with the user.
11How did you come up with the name for this design? What does it mean?
Torqway has been created by by the company founders Beata and Andrzej Sobolweski. The name Torqway comes from the word torque - force causing rotation.
The heart and the most important innovation of the Torqway Hybrid is the torque mechanism itself. It eliminates the neutral gear ride and because of this, it changes the levers motion to the rotational movement of the wheels without any unnecessary energy loss. Andrzej Sobolewski is the idea creator and the main engineer of the company.
12Which design tools did you use when you were working on this project?
I prefer to stick with conventional pen and paper for the very initial ideation stage. Later I use the typical 2D and 3D digital designers tools, which help achieve the desired results.
13What is the most unique aspect of your design?
I tried really hard to visually connect the Torqway Hybrid mechanical design with the future user expectations. So the way it looks it really represents the way it works.
14Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
I have collaborated with Torqway engineers and modelmaking specialists.
15What is the role of technology in this particular design?
The mechanical torque mechanism along with the supporting electric power make the ideal combination for achieving desired use for the exercise, health and fun results.
16Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
Yes, there was a large research done based on scientifics data before we started designing.
17What are some of the challenges you faced during the design/realization of your concept?
I think the biggest challenge was to stay true to the mechanical and engineering requirements. It is a relatively small device and every millimeter counts.
18How did you decide to submit your design to an international design competition?
I have received the email from A"Design Award and Competition with proposition to participate with one of my tram design.
19What did you learn or how did you improve yourself during the designing of this work?
Every project gives new challenges and opportunities to learn. The Torqway Hybrid project was also challenging and inspiring and because of the uniqueness of the product itself the design process required sometimes different approach. Being flexible and able to adjust in order to provide successful design solution.
20Any other things you would like to cover that have not been covered in these questions?
I am thankful for the opportunity Torqway has gave me to be included in such a inspiring and important project.
បទសម្ភាសន៍ទេវតារចនា
44 សំណួរ
I have been professionally working as a transportation designer for nearly ten years. After graduating from the Academy of Art University in San Francisco, California, where I received the Bachelor of Fine Arts Degree…
01Could you please tell us a bit about your design background and education?
I have been professionally working as a transportation designer for nearly ten years.
After graduating from the Academy of Art University in San Francisco, California, where I received the Bachelor of Fine Arts Degree in Transportation/Automotive Design, I joined Solaris Bus and Coach as a bus designer.
This was my professional start.
02What motivates you to design in general, why did you become a designer?
I always loved vehicles: cars, trucks buses. As a child, my back pages of school notebooks were always filled with drawings of cars, bikes, trucks,shoes. I thought of something and I would draw it. I just like to imagine new things, seeing things being improved, better, nicer. Although I would like to improve many aspects of our everyday life, due to my speciality and passion, I focus mainly on transportation.
03Did you choose to become a designer, or you were forced to become one?
Definitely, it was my decision.
04What do you design, what type of designs do you wish to design more of?
I design all kinds of vehicles. Mainly public transit ones. I would like to work more on next generation of autonomous buses, delivery trucks and vans.
05What should young designers do to become a design legend like you?
I don't really consider myself as a legend but if I had to give out prospect designers any advice, I think it would be not to give up, try hard and if it doesn't work, find another solution and try harder.
06What distinguishes between a good designer and a great designer?
I think we need to look at the great designers and their achievements.
07What is the value of good design? Why should everyone invest in good design?
I think when any product, space, building or a service makes its users life easier, more pleasant, safer, more relaxing and on the top of it, it brings joy, that means that it was not only well engineered but also very well designed.
08What would you design and who would you design for if you had the time?
One of the things I would love to design in the near future would be new, fully electric with completely rethinked technical platform coach bus. We need them.
09What is the dream project you haven't yet had time to realize?
Maybe the one above.
10What is your secret recipe of success in design, what is your secret ingredient?
Possibly good planning and time management, aesthetic management, staying open for new inspirations and ideas.
11Who are some other design masters and legends you get inspired from?
One of them would certainly be Mr. Tom Matano - original Mazda Miata designer and my former Transportation Design teacher and director of Industrial Design at the Academy of Art University in San Francisco. I learned a lot from him.
12What are your favorite designs by other designers, why do you like them?
This days I really admire the new Tesla car sporty exterior and minimalistic interior design. Great use of the latest technology in a practical and easy to use package.
I am also a big fan of simplistic design style of Dieter Rams.
13What is your greatest design, which aspects of that design makes you think it is great?
I think looking back at Harley Earl era and the cars he designed makes me always very inspired.
I love the emotions coming from those huge sweeping and elegant forms.
14How could people improve themselves to be better designers, what did you do?
I think, besides hard work and being motivated it is really quite personal thing how you get better.
15If you hadn't become a designer, what would you have done?
I think maybe a big semi truck driver.
16How do you define design, what is design for you?
"Design" already has a established definition, but for me personally, I would say it is a constant and infinite process of creating functional, intuitive and importantly beautiful things which help us with our daily lives.
17Who helped you to reach these heights, who was your biggest supporter?
I have always been supported by my family.
18What helped you to become a great designer?
The question is: should I consider myself as a great designer. Maybe not yet. Let others to decide :)
19What were the obstacles you faced before becoming a design master?
I am not in a position to consider myself as design master.
20How do you think designers should present their work?
In person with clients.
21What's your next design project, what should we expect from you in future?
Probably some new energy, ecological public transit vehicles.
22What's your ultimate goal as a designer?
Help others by design.
23What people expect from an esteemed designer such as yourself?
Good work, finding solutions to people's ideas, bringing new ideas.
24How does design help create a better society?
By innovating and improving.
25What are you currently working on that you are especially excited about?
I am still involved in couple of projects including Torqway, and I am very excited to see the fully working pre production prototypes being tested.
26Which design projects gave you the most satisfaction, why?
I have to say Torqway Hybrid was one the most challenging ones, maybe because it is a completely new type of product, there is this big satisfaction to see it on the road. While working at Solaris Bus and Coach I helped with the development of the intercity bus Interurbino and now to see this bus carrying passengers in many markets makes me proud.
27What would you like to see changed in design industry in the coming years?
I would love to see more intuitiveness and simplicity in future design solutions.
28Where do you think the design field is headed next?
One of the direction certainly goes towards more eco friendly and autonomous, AI solutions.
29How long does it take you to finalize a design project?
It all depends on individual project.
30When you have a new design project, where do you start?
Always with speaking with clients in order to learn as much as possible about their company, their needs and goals.
31What is your life motto as a designer?
Hmm, always try harder.
32Do you think design sets the trends or trends set the designs?
I think it works in both ways.
33What kind of design software and equipment do you use in your work?
Most of the time it is a pen/pencil and my sketchbook, but I would say the Photoshop is the major tool in my toolbox.
34What is the role of the color, materials and ambient in design?
It certainly plays a great role especially when working with vehicle interior design.
35When you see a new great design or product what comes into your mind?
I am always curious and keen to visually study it, read about it.
36Who is your ideal design partner? Do you believe in co-design?
I think co-designing may be not only inspiring but it can make the process faster.
37Which books you read had the most effect on your design?
I've reading recently Altered Carbon, which is this cyberpunk novel by British writer Richard K. Morgan. It is a mindblowing view into the future of humanity.
38How did you develop your skills as a master designer?
I am still in the process of mastering this art.
39Irrelative of time and space, who you would want to meet, talk and discuss with?
It would have to be Leonardo da Vinci.
40How do you feel about all the awards and recognition you had, is it hard to be famous?
Although I appreciate the award I got, I don't look at myself as a famous person.
41What is your favorite color, place, food, season, thing and brand?
I like blue, Mediterranean Sea, Italian food, summer, my mountain bike.
42What makes your day great as a designer, how do you motivate yourself?
I exercise in morning and this boost my energy and makes me ready to start the work.
43What do you think about future; what do you see will happen in thousand years from now?
I love this question. I think the humanity will be very busy creating solutions of how to expand our activities to other galaxies :)
I think transportation design will be booming sector.
44Please tell us anything you wish your fans to know about you, your design and anything else?
I've recently created DubielDesign Instagram profile, so please keep checking this and my website as I post some news and new designs from time to time.
បទសម្ភាសន៍អ្នករចនា
39 សំណួរ
I always loved vehicles: cars, trucks buses and other means of transportation. As a child, my back pages of school notebooks were always filled with drawings. Drawings of cars, bikes, trucks,shoes.
01Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I always loved vehicles: cars, trucks buses and other means of transportation. As a child, my back pages of school notebooks were always filled with drawings. Drawings of cars, bikes, trucks,shoes. I dreamt of something and I would draw it. Also when I was a kid my dad always took me to some transportation exhibitions. At that time I didn't have any idea about designer profession.
My childhood definitely had big influence on what I am doing right now.
I think wanting things to look and work better in general along with dreaming gives me a loads of inspiration and definitely helps in my profession.
02Can you tell us more about your company / design studio?
Dubiel Design is the idea created long before I actually started it. On the beginning, while I was working as full time bus designer, I also wanted to work on external smaller projects, to explore more options and to challenge myself and at the same time of course make some extra money.
Over the time this idea evolved to fully independent design services, which allows me to work with various clients on different projects.
Running your own business is very challenging and demanding job, but I love it.
I look forward to grow and evolve from a single man freelance design services to a bit larger business providing beautiful and smart solutions to my current and future clients, and by doing so, I would love to contribute to better quality of life around us. Transportation design is big now and it'll certainly a huge part of our society in the future. Personally and as a Dubiel Design I want to be a part of it.
03What is "design" for you?
"Design" already has a established definition, but for me personally, I would say it is a constant and infinite process of creating functional, intuitive and importantly beautiful things which help us with our daily lives.
04What kinds of works do you like designing most?
I enjoy designing every part of the vehicle but for some reason, for me the exteriors are most fun.
05What is your most favorite design, could you please tell more about it?
It would have to be a car, but there a few of them. It is impossible just to point one.
- 1963 Corvette Stingray Split Window
To me it is the vehicle full of emotions, created by timeless lines, curves. It appears to me as very sporty with a little bit of elegance. In my opinion its exterior design shows a good balance between supercar and everyday sports car.
My very recent favourite design would be Tesla Model 3 - the more I look at this car and the more I learn about it, the more I like it.
06What was the first thing you designed for a company?
It was the lightweight camping caravan Campini. It was my first bigger project as an independent designer.
07What is your favorite material / platform / technology?
I am really into the EV Skateboard style platform drivetrains. It gives a lot more freedom to create modern, much safer and practical vehicles.
08When do you feel the most creative?
Late morning hours.
09Which aspects of a design do you focus more during designing?
I think all of the elements of design are important but I would say getting the proportions right is crucial thing.
10What kind of emotions do you feel when your designs are realized?
Satisfaction.
11What makes a design successful?
I am sure, the successful design is when by its innovative and disruptive nature enhances its users quality of life.
12When judging a design as good or bad, which aspects do you consider first?
How the look and the aesthetics of the product represent the technology used under the product skin.
13From your point of view, what are the responsibilities of a designer for society and environment?
In my opinion it is our (the designers) role along with engineers, to create effective and innovative projects, which hopefully will spark the will to create better and cleaner world for our society.
14How do you think the "design field" is evolving? What is the future of design?
The design field has always been part of human life (even before it was defined as design) and I am certain it will continue to be that way.
We see more and more digitalization of our everyday life and I think design field will play even bigger role in this process.
15When was your last exhibition and where was it? And when do you want to hold your next exhibition?
As a Dubiel Design I haven't had any yet.
16Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Watching how people live, behave, how they interact with others and with the products they use. I look at nature a lot.
17How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I think the style is vastly influenced by our background. Although I currently live in the UK, I was born and raised in Poland and I spent my young adult live in United States, most of the time in California, so by default my style has quite a lot of influences from those cultures.
It is hard to describe my style as working with different clients requires quite often different approach to the projects.
I 'd like to think about my style as... confident.
18Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I currently live in the UK but quite often I am in different countries in Europe, so it is hard to say that only one culture inspires my work.
There is definitely one thing which is completely different in Europe, especially in the UK and way different in America - it is the space. I think when designing anything in Europe in general, we subconsciously use the space in little bit more economical manner.
19How do you work with companies?
It is important for me to make sure I listen to the client requirements and ideas carefully.
Good and smooth communication is also the key to successful collaboration.
20What are your suggestions to companies for working with a designer? How can companies select a good designer?
The best way to select a good designer... I reckon just by checking the dubieldesign.com website and then getting in touch with me:)
21Can you talk a little about your design process?
I like to listen carefully what client has to say first. Then I research as much as possible, I sketch as many options as possible in given time.
Then there is 3D modeling and visualization phase. It is good to organize the process in the way, so the clients can feel like is taking a part in the design process, so a proper face to face consultations are very valuable.
It gives us (designers) and clients the opportunity to adjust and improve the design along the way, rather than investing time and money afterwards.
22What are 5 of your favorite design items at home?
I don't really have any at home that I really like that much.
23Can you describe a day in your life?
Besides the obvious ones, I work a lot - designing is my passion. There is always something that can be improved. I like to have my sketchbook and pen always close to me, in case some idea comes.
24Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
I don't think I am in the position I can suggest to others how to design. Well, maybe there will be one thing, that I can actually say - never give up, just keep pushing (finding solutions to problems) until it's done.
25From your perspective, what would you say are some positives and negatives of being a designer?
I don't really see any negatives. I love what I do. There are many positive aspects of being the designer. Working in creative environments, meeting interesting people, visiting exciting places and most important being able to create new stuff.
26What is your "golden rule" in design?
Trying not to limit myself. I always look to learn new.
27What skills are most important for a designer?
I think one of the most important would be: being able to visually communicate the ideas.
28Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
Most of the time it is a pen/pencil and my sketchbook, but I would say the Photoshop is the major tool in my toolbox.
29Designing can sometimes be a really time consuming task, how do you manage your time?
I like to plan ahead and have things organized.
30How long does it take to design an object from beginning to end?
I don't think there is one answer to it. It depends on what type of product is being designed and on the complexity of this product.
31What is the most frequently asked question to you, as a designer?
"So, are you an artist?" :)
32What was your most important job experience?
Seeing the full size working prototype of the bus, which was just a sketch a year earlier.
33Who are some of your clients?
Well, the Torqway Sp.z o.o. from Torun is one of my most important client. I have recently worked with Chinese bus manufacturer Jiangsu ALfa Bus located near Shanghai.
34What type of design work do you enjoy the most and why?
The sketching ideas is the most enjoyable part for me.
35What are your future plans? What is next for you?
I would love to keep growing as a designer and hopefully Dubiel Design will participate in many successful projects, developing eco friendly, sustainable and beautiful vehicles for the better future.
36Do you work as a team, or do you develop your designs yourself?
Both. It depends on project.
37Do you have any works-in-progress being designed that you would like to talk about?
I have been researching lately about new type of city buses.
38How can people contact you?
The best would be to email me at dubielddesign@yaho.com, or call me at +44 7789553818
39Any other things you would like to cover that have not been covered in these questions?
No, but I would like to say thank you very much for your interest and time.
A' Design Award គឺជាពានរង្វាន់រចនាល្អអន្តរជាតិដែលវាយតម្លៃដោយគណៈកម្មការ។ ចូលរួមក្នុង A' Design Award ដើម្បីទទួលបានឱកាសក្នុងការទទួលស្គាល់ដោយគុណសម្បត្តិ ទទួលបានកិត្តិនាម កិត្តិយស និងការផ្សព្វផ្សាយសម្រាប់ការងាររបស់អ្នក។ ដាក់ស្នាដៃរបស់អ្នកសម្រាប់ A' Design Award ហើយប្រកួតប្រជែងដើម្បីឈ្នះ A' Design Prize ដ៏គោរពរាប់អាន។