The main inspiration came from the user research we did on drivers. The requirements on the tires while driving are obvious, the more contact area provided by the tires, the safer it will be.
01What is the main principle, idea and inspiration behind your design?
The main inspiration came from the user research we did on drivers. The requirements on the tires while driving are obvious, the more contact area provided by the tires, the safer it will be. Among all the methods of changing the contact area on tires, we would go for the solution that has a bigger opportunity of going into production line. In the manufacturer`s point of view, our idea is to be able to use the existing machines to manufacture the new concept design. Therefore, it is the most effective way for the company.
02What has been your main focus in designing this work? Especially what did you want to achieve?
We want to provide the drivers with a much safer driving experience. By actively analyze the driving status, the drives do not need to worry much about the settings of the transformative tire. The tire changes only under necessary conditions, and it`s totally automatic.
03What are your future plans for this award winning design?
We will continually working on the technical issue of T Razr, hoping the design will one day be realized and be seen on the market.
04How long did it take you to design this particular concept?
Mostly one to two years.
05Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
Upon seeing the technologies of setting sensors inside tires become more mature, we thought the idea of realizing T Razr cannot be more practical. That is the reason why we decided to make the design.
06Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
We intent to produce T Razr ourselves.
07What made you design this particular type of work?
We have been working on sensors studies and tread design for years, so we try to do a combination of both researches and the result was T Razr.
08Who is the target customer for his design?
The target users estimated to be general drivers five to ten years from now.
09What sets this design apart from other similar or resembling concepts?
This is a very practical and producible concept tire, apart from other similar concepts.
10How did you come up with the name for this design? What does it mean?
There is a family of tires that is good for their controlling performance that named by Razr in our brand. And “T”stands for transformative. This is how T Razr got its name from.
11Which design tools did you use when you were working on this project?
We used tools like AutoCAD , Rhino and Adobe.
12What is the most unique aspect of your design?
The contact area of T Razr can be changed into different sizes according to different driving conditions.
13Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
We worked with sales to gain insights from the users` end, and we worked with technique team when we had problems realizing the transformative structure.
14What is the role of technology in this particular design?
The core of T Razr is the sensors embedded inside the tread. The sensors receive and respond to the signals, and then transform the tread to deal with different driving conditions.
15Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
We have studied sensor technology, electromagnetic, electrophorus and aerohydrodynamic during the designing of T Razr.
16What are some of the challenges you faced during the design/realization of your concept?
Safety issue is very important when it comes to designing car parts like tires. Tires are also products that have relatively long usage hours. The high temperature and continually movement both make the environment inside tires critical for sensors to be installed. We have put a lot of effort on finding ways to maintain the function of the sensors while the cars are running.
17How did you decide to submit your design to an international design competition?
We think it is a very good chance to elevate the design ability in the team. Once awarded, it is also a good chance for the world to see the brand.
18What did you learn or how did you improve yourself during the designing of this work?
We try to solve every obstacle we have encountered during the whole design process.
បទសម្ភាសន៍ទេវតារចនា
50 សំណួរ
We are a team combining of engineers and designers. We specialize in mechanism and industrial design. We have experienced in original equipment manufacturer and original design manufacturer.
01Could you please tell us a bit about your design background and education?
We are a team combining of engineers and designers. We specialize in mechanism and industrial design. We have experienced in original equipment manufacturer and original design manufacturer.
02What motivates you to design in general, why did you become a designer?
We have a lot of ideas about how to improve the surroundings around us. And we are particularly interested in approach these problems in a design and innovative perspective.
03Did you choose to become a designer, or you were forced to become one?
In general, some people enjoy appreciating creations, while some others enjoy creating items. And I enjoy being a creator.
04What do you design, what type of designs do you wish to design more of?
Our team concentrates on designing special tires for electric vehicles and concept tires. We hope to lay our hands on topics such as future transportation and creative promotion strategies for the concepts.
05What should young designers do to become a design legend like you?
Our opinion for young designers who want to become the design legend is continues to learn and to design. Keep communicating with the world and remember all designs start from human beings, and all designs are for human beings.
06What distinguishes between a good designer and a great designer?
A good designer designs a new form for the same product. However, a great designer achieves the design goals with a better and smarter solution.
07What makes a good design a really good design, how do you evaluate good design?
We think if the design can achieve the goal with a more effective way or reduce some cost in the development process, then it is a good design.
08What is the value of good design? Why should everyone invest in good design?
The value of good design is that it can shape our vision for the future. Because we have expectation for a better future, thus we pursue to reach the goal.
09What would you design and who would you design for if you had the time?
We would design a great working space for the team. Inside the space, we will design a quite zone for concentration jobs, and a cozy zone for temporarily relax.
10What is the dream project you haven't yet had time to realize?
The dream project we want to realize is designing and building a future mobile service platform.
11What is your secret recipe of success in design, what is your secret ingredient?
Do not afraid to fail. Besides, there is nothing called a definite failure because you can always get something from the experiences.
12Who are some other design masters and legends you get inspired from?
Ando Tadao, Zaha Hadid and Leonardo di ser Piero da Vinci.
13What are your favorite designs by other designers, why do you like them?
The works created by Oki Sato. These designs always surprise the users, leaving an "exclamation mark" in their hearts.
14What is your greatest design, which aspects of that design makes you think it is great?
We consider our design that has a new look and new structure is very fascinating. We also think a design that fits the user research and the company business strategy is very good.
15How could people improve themselves to be better designers, what did you do?
We improve ourselves by learning something from every design we have done.
16If you hadn't become a designer, what would you have done?
If we are not doing design jobs, we maybe doing as artists or biologists.
17How do you define design, what is design for you?
Design is the soul of products.
18Who helped you to reach these heights, who was your biggest supporter?
Our family and team members.
19What helped you to become a great designer?
Having curiosity towards new things is the key to become a great designer.
20What were the obstacles you faced before becoming a design master?
In order to become a design master, we think we must first experience many kinds of design tasks.
21How do you think designers should present their work?
If it is OK, present and update designs on all social media.
22What's your next design project, what should we expect from you in future?
We think airless concept tires for electric vehicles will be our next project. We expect to produce more concept products in the future.
23What's your ultimate goal as a designer?
Our ultimate goal as designers is to use our own designs.
24What people expect from an esteemed designer such as yourself?
We would want to see more good designs be designed by esteemed designers. We think this is what people would expect from us.
25How does design help create a better society?
We want to let the users to be in part of the design process. The users can add their opinion when we improve the design and help making a better version to the design.
26What are you currently working on that you are especially excited about?
We are creating airless concept tires for electric vehicles, hoping to depict a blueprint for the development of tire technology and future mobility.
27Which design projects gave you the most satisfaction, why?
It does not exist, there always be a better design.
28What would you like to see changed in design industry in the coming years?
We believe that with the rapid development of Artificial Intelligence (AI) technology, the intervention of AI is redefining the way designers work. AI can process large amounts of data and provide deep insights, thus assisting designers in making more accurate design decisions. At the same time, designers' creative thinking and deep understanding of human emotions cannot be replaced by AI. We hope that this model, which combines human intuition and AI arithmetic, can lead the design industry towards a more innovative and humanized future.
29Where do you think the design field is headed next?
We think the design field will reflect more of the changes happened in the society. And design may have more responses to the changes.
30How long does it take you to finalize a design project?
In the company’s case, it takes about one to two years to finish a project.
31When you have a new design project, where do you start?
When we have a new design project, we normally start from clarifying the problems.
32What is your life motto as a designer?
The faster the world is, the slower the heart is.
33Do you think design sets the trends or trends set the designs?
We think when a disruptive innovation is being made and it is accepted by the market, this is when a new trend has occurred. Take the revolution of phones for example, by the time when designing a phone with tangible buttons is the mainstream, the prototype of a phone without buttons appeared on the market, and it took over the trend completely in just a few years. So we would say design sets the trends.
34What is the role of technology when you design?
Technology is the tool to help simulate, test, and realize.
35What kind of design software and equipment do you use in your work?
We use pens, paper, iPad, and laptop during design. Some of the commonly used software and applications includes Rhino, AutoCAD, KeyShot, Adobe, Sketchbook, Procreate and Pinterest.
36What is the role of the color, materials and ambient in design?
Color, materials and ambient are assistants that can help designs to better fit the purpose. At the same time, make the design complete.
37What do you wish people to ask about your design?
We would love to hear people asking about where we can buy Victra Sport EV. It will be a great accomplishment to the design team.
38When you see a new great design or product what comes into your mind?
We are curious about what inspired that great design, and how that design is being carried out.
39Who is your ideal design partner? Do you believe in co-design?
The ideal type of a designer partner has the following personalities: love to communicate.
40Which people you interacted had the most influence on your design?
Our friends, they a lot of time provide different accepts of opinion and very honest.
41Which books you read had the most effect on your design?
The Design of Everyday Things by Don Norman.
The autobiography of Ando Tadao.
An Eames Primer of Eames Demetrios.
42How did you develop your skills as a master designer?
Communication, coordination, empathy and determination.
43Irrelative of time and space, who you would want to meet, talk and discuss with?
Leonardo di ser Piero da Vinci. He is a master in so many areas.
44How do you feel about all the awards and recognition you had, is it hard to be famous?
To be famous is hard, it takes time to build the reputation.
45What is your favorite color, place, food, season, thing and brand?
My favorite colors are red and white. I am crazy about the street food in Taiwan. Fall is my favorite season. The brands I like are Mujirushi Ryouhin, COS, Coke Cola and Maxxis.
46Please tell us a little memoir, a funny thing you had experienced as a designer?
We had held design workshops for the company, and they are treasure experience. It was very rare that we invite designers from outside the system and try to let everyone participate in the same design task and evaluate the design in assigned criteria.
47What makes your day great as a designer, how do you motivate yourself?
We try to live a life very down to earth, and we try to design products that people willing to use.
48When you were a little child, was it obvious that you would become a great designer?
When I was little, I loved playing with blocks. It helps developing thinking and creating.
49What do you think about future; what do you see will happen in thousand years from now?
We think a thousand years from now, human beings will spread and live in the universe.
50Please tell us anything you wish your fans to know about you, your design and anything else?
You are welcome to ask us about the possible further design we maybe doing right now.
បទសម្ភាសន៍អ្នករចនា
39 សំណួរ
We are a team consist of engineers and designers. We try to bring an engineering task into the design field and look at the problem with a design perspective.
01Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
We are a team consist of engineers and designers. We try to bring an engineering task into the design field and look at the problem with a design perspective.
02Can you tell us more about your company / design studio?
We are a design team under Maxxis, focusing on user research and electric vehicle tire product development.
03What is "design" for you?
Design is the process of discovering problems, and solving problems in a cooler way. We will always come up with a better solution every time we face a new task.
04What kinds of works do you like designing most?
We are interested in designing products that are very practical and useful, or projects that would make a huge impact not only the interior, but also the exterior of the department.
05What is your most favorite design, could you please tell more about it?
LEGOs. Everyone could build easy creations with LEGO bricks.
06What was the first thing you designed for a company?
Concept of the electric vehicle tire.
07What is your favorite material / platform / technology?
Maxxis Silent Tech and Maxxis Contact Shape Tech. These are the keys to make our products come true.
08When do you feel the most creative?
We feel most creative while having discussion with colleagues or people from different fields. The collision of ideas would result in an unexpected outcome. And these outcomes have a big chance to be carried out.
09Which aspects of a design do you focus more during designing?
We pay a lot of attention in durability while designing a product. This should be the basic requirement for a product.
Beyond that, creating a unique product that allows it to stand out would also be an important task for the engineers.
10What kind of emotions do you feel when you design?
Every design is a new challenge, the excitement and anxiety throughout the process is priceless to the entire designing team.
11What kind of emotions do you feel when your designs are realized?
When the design is finally done, we felt relief and joyful.
12What makes a design successful?
Definitely teamwork.
13When judging a design as good or bad, which aspects do you consider first?
Fulfilling the customer’s need would always come in first.
14From your point of view, what are the responsibilities of a designer for society and environment?
In our opinion, causing damage to the environment not only comes from the disposal of the products, but also the chaotic mess production itself. Reducing the waste during product design is what a designer should always keep in mind of. For example, are we able to use different material, recyclable material on the product? Can we change the manufacture process and make sure each step is clean?
15How do you think the "design field" is evolving? What is the future of design?
We believe that with the rapidly development of Artificial Intelligence (AI) technology, it would redefine the way designers work, the role of designers may gradually shift from executors to strategists. In the future, the relationship between AI and human designers will increasingly focus on collaboration and symbiosis. In order to achieve long-term development for a sustainable future, social inclusiveness, environmental sustainability, and the principle of cross-generational equity between the modern and future generations should be take into account while designing and at the meantime, pursuing economic growth.
16When was your last exhibition and where was it? And when do you want to hold your next exhibition?
We would love to collaborate and develop concept tires and exhibit with car companies
17Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Our inspiration comes from the internet, the academy journals, and variety types of books. Keeping an exercise plan, regular meeting with friends from different fields, and random chats are all good ways to inspire our design team.
18How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
Upon looking at our design, one may think of the term “form follow function”.
We do not like designing things that includes too much abstract aesthetics with no actual meanings. However, when all the functional problems have been solved, we would love to shift our focus to the appearance of the product.
19Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
We live in Taiwan, a technologically advanced island with diverse ethnicities and cultures. The advantage of working and designing here is the good flexibility, while the downside is that the emphasis on time efficiency may compress our thinking.
20How do you work with companies?
We would discuss with the company’s strategy department and achieve yearly goals. Then we produced innovative products.
21What are your suggestions to companies for working with a designer? How can companies select a good designer?
We would suggest the company to provide a bigger space and time for the innovate team so that these innovative activities are able to show itself.
22Can you talk a little about your design process?
First of all, we will fully discuss our design propose for every project. Secondly, we collect and build a data base of technology news and trends as the input of inspiration. Next, we brainstorm and sketch. After that, we visualize our concepts and had discussions. Finally, we adjust our design till the day we release the product to the market.
23What are 5 of your favorite design items at home?
We enjoy using bedding, reading room, bookshelves, clocks, and plants at home.
24Can you describe a day in your life?
We try to live a life down to earth, and we try to design products that people are willing to use.
25Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Please don’t feel bad if things did not meet your expectation. Just keep trying. Meet people and listen more to other’s opinion. Sometimes a different perspective helps.
26From your perspective, what would you say are some positives and negatives of being a designer?
We have a higher standard towards our surrounding environment, the items we use, and the quality of life. However, we sometimes have unrealistic expectations for many things and have relatively low tolerance for adverse or unpleasant environments.
27What is your "golden rule" in design?
The golden principle is to ask the right question and to figure out what the actual problem is. After that, we set priorities for every unsolved problem, and double checking the problems by consulting with the users once again. With a list of design problems in hand, designers then begin a long time-consuming brainstorming process to come up with the concept.
28What skills are most important for a designer?
Observation, imagination, communication and empathy are the most important skills for a designer.
29Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
We use pens, paper, iPad, and laptop during design. Some of the commonly used software and applications includes Rhino, AutoCAD, KeyShot, Adobe, Sketchbook, Procreate and Pinterest. Coffee and snacks are also essential.
30Designing can sometimes be a really time consuming task, how do you manage your time?
We create time schedule and set controlling point for every step to make sure things are on the right track.
31How long does it take to design an object from beginning to end?
In the company’s case, it takes about one to two years to finish a project.
32What is the most frequently asked question to you, as a designer?
Can you do a slight change right over here? Shouldn’t take that much time, right?
33What was your most important job experience?
Our team have executed projects like development of electric vehicles tires and patent creating.
34Who are some of your clients?
We’d say drivers and passengers are always our most important clients.
35What type of design work do you enjoy the most and why?
We enjoy using the designs that make us feel happy during using experience. We enjoy the type of design with a clear target user portrait, proper function choices, and a beautiful appearance.
36What are your future plans? What is next for you?
We are looking forward to participating in the 2024-2025 A’DESIGN award with a whole new airless concept tires for electric vehicles.
37Do you work as a team, or do you develop your designs yourself?
We created Victra Sport EV as a team.
38Do you have any works-in-progress being designed that you would like to talk about?
We are working on innovative construction design for concept tires at this point. Please look forward to our new products.
A' Design Award គឺជាពានរង្វាន់រចនាល្អអន្តរជាតិដែលវាយតម្លៃដោយគណៈកម្មការ។ ចូលរួមក្នុង A' Design Award ដើម្បីទទួលបានឱកាសក្នុងការទទួលស្គាល់ដោយគុណសម្បត្តិ ទទួលបានកិត្តិនាម កិត្តិយស និងការផ្សព្វផ្សាយសម្រាប់ការងាររបស់អ្នក។ ដាក់ស្នាដៃរបស់អ្នកសម្រាប់ A' Design Award ហើយប្រកួតប្រជែងដើម្បីឈ្នះ A' Design Prize ដ៏គោរពរាប់អាន។