The collision and integration of traditional culture and modern products. Combine the elements of Chinese character culture with Chinese liquor to enhance the cultural connotation and brand value of products.
01What is the main principle, idea and inspiration behind your design?
The collision and integration of traditional culture and modern products. Combine the elements of Chinese character culture with Chinese liquor to enhance the cultural connotation and brand value of products.
02What has been your main focus in designing this work? Especially what did you want to achieve?
The main focus of the work is to choose the Chinese characters and cultural elements suitable for the specific gear products. In this way, Chinese characters and culture can be recognized more widely.
03What are your future plans for this award winning design?
Promote the listing and promotion of products, so that more people taste Chinese culture. The related concept products will be further developed later.
04How long did it take you to design this particular concept?
The design of this specific concept took about 3 months, including the retrieval, selection and design of Chinese cultural elements.
05Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
In order to break through the limitations of current liquor design and realize differentiation. This design is commissioned by Ningxia red brand.
06Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
Produced and used by another company.
07What made you design this particular type of work?
Based on the needs of market differentiation and the communication needs of Chinese character culture.
08Where there any other designs and/or designers that helped the influence the design of your work?
Ieoh Ming Pei,Han Meilin and other designers.
09Who is the target customer for his design?
Middle and high end liquor consumers with high cultural taste.
10What sets this design apart from other similar or resembling concepts?
The cultural elements of Chinese characters are the core differences.
11How did you come up with the name for this design? What does it mean?
The cultural elements of Chinese characters are the core differences. "reign title" is a kind of name used by ancient Chinese dynasty to record the years. The Chinese year number system originated from the Han Dynasty and has a long history!
12Which design tools did you use when you were working on this project?
Photoshop,IIIustrator.
13What is the most unique aspect of your design?
It is to apply the image of ancient Chinese characters to the design and packaging.
14Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
The work is designed by Zhou Hong, chief designer of Shangqi brand company, and Wu Changzhi, design director.
15What is the role of technology in this particular design?
To help achieve design ideas.
16Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
In the early stage of the design, the consumption behavior of the target consumers and the factors influencing the decision-making were studied.
17What are some of the challenges you faced during the design/realization of your concept?
What kind of cultural elements to choose for communication and how to combine with products are the challenges and difficulties faced by the packaging design.
18How did you decide to submit your design to an international design competition?
I hope to make Chinese culture bloom in the international arena.
19What did you learn or how did you improve yourself during the designing of this work?
Chinese culture is broad and profound, and it is the most favorable weapon for Chinese brands to become strong and go to the world.
The collision and integration of traditional culture and modern products. Combine the elements of Chinese character culture with Chinese liquor to enhance the cultural connotation and brand value of products.
01What is the main principle, idea and inspiration behind your design?
The collision and integration of traditional culture and modern products. Combine the elements of Chinese character culture with Chinese liquor to enhance the cultural connotation and brand value of products.
02What has been your main focus in designing this work? Especially what did you want to achieve?
The main focus of the work is to choose the Chinese characters and cultural elements suitable for the specific gear products. In this way, Chinese characters and culture can be recognized more widely.
03What are your future plans for this award winning design?
Promote the listing and promotion of products, so that more people taste Chinese culture. The related concept products will be further developed later.
04How long did it take you to design this particular concept?
The design of this specific concept took about 3 months, including the retrieval, selection and design of Chinese cultural elements.
05Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
In order to break through the limitations of current liquor design and realize differentiation. This design is commissioned by Ningxia red brand.
06Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
Produced and used by another company.
07What made you design this particular type of work?
Based on the needs of market differentiation and the communication needs of Chinese character culture.
08Where there any other designs and/or designers that helped the influence the design of your work?
Ieoh Ming Pei,Han Meilin and other designers.
09Who is the target customer for his design?
Middle and high end liquor consumers with high cultural taste.
10What sets this design apart from other similar or resembling concepts?
The cultural elements of Chinese characters are the core differences.
11How did you come up with the name for this design? What does it mean?
"Rock painting" and "bronze script" are the source and essence of Chinese character culture, among which rock painting has the meaning of representing "the initial civilization of human birth", while bronze script represents the user's identity level and power, and is the treasure of establishing the country and inheriting the family.
12Which design tools did you use when you were working on this project?
Photoshop,IIIustrator.
13What is the most unique aspect of your design?
It is to apply the image of ancient Chinese characters to the design and packaging.
14Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
The work is designed by Zhou Hong, chief designer of Shangqi brand company, and Wu Changzhi, design director.
15What is the role of technology in this particular design?
To help achieve design ideas.
16Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
In the early stage of the design, the consumption behavior of the target consumers and the factors influencing the decision-making were studied.
17What are some of the challenges you faced during the design/realization of your concept?
What kind of cultural elements to choose for communication and how to combine with products are the challenges and difficulties faced by the packaging design.
18How did you decide to submit your design to an international design competition?
I hope to make Chinese culture bloom in the international arena.
19What did you learn or how did you improve yourself during the designing of this work?
Chinese culture is broad and profound, and it is the most favorable weapon for Chinese brands to become strong and go to the world.
បទសម្ភាសន៍ទេវតារចនា
45 សំណួរ
A great career to change people's life style and promote the development of human civilization.
01Could you please tell us a bit about your design background and education?
Bachelor degree, engaged in design industry for more than 20 years.
02Did you choose to become a designer, or you were forced to become one?
Active choice.
03What do you design, what type of designs do you wish to design more of?
Yes, try many things.
04What should young designers do to become a design legend like you?
Find your own position and realize your own value.
05What distinguishes between a good designer and a great designer?
Whether we can deepen our positioning.
06What makes a good design a really good design, how do you evaluate good design?
Let design have strong emotional communication ability.
07What is the value of good design? Why should everyone invest in good design?
Good design can make people moved and feel the unique cultural value.
08What would you design and who would you design for if you had the time?
Designed for the promotion of Chinese culture.
09What is your secret recipe of success in design, what is your secret ingredient?
Find the source of things.
10Who are some other design masters and legends you get inspired from?
Yes, many masters at home and abroad have given great inspiration.
11What are your favorite designs by other designers, why do you like them?
Distinctive style.
12What is your greatest design, which aspects of that design makes you think it is great?
The emotional elements are integrated to make the design better.
13How could people improve themselves to be better designers, what did you do?
Watch life more.
14If you hadn't become a designer, what would you have done?
Appreciate and learn more excellent works and cases.
15How do you define design, what is design for you?
A great career to change people's life style and promote the development of human civilization.
16Who helped you to reach these heights, who was your biggest supporter?
Family is the biggest supporter.
17What were the obstacles you faced before becoming a design master?
Find your own unique position.
18How do you think designers should present their work?
Show the representative works that fit the positioning.
19What's your next design project, what should we expect from you in future?
Combine Chinese characters with chocolate food.
20What's your ultimate goal as a designer?
Become the representative of Chinese cultural design.
21What people expect from an esteemed designer such as yourself?
Enhance the world influence of Chinese brands.
22How does design help create a better society?
Help people live a better life with design.
23What are you currently working on that you are especially excited about?
Designed for Chinese culture.
24Which design projects gave you the most satisfaction, why?
Industrial and Commercial Bank of China, China Resources Snow, Ningxia red and other projects.
25What would you like to see changed in design industry in the coming years?
I hope to see Chinese culture bloom.
26Where do you think the design field is headed next?
More diversified and more open, Chinese style design will occupy a more important position.
27How long does it take you to finalize a design project?
According to the size of the project, the general project needs 2-3 months.
28When you have a new design project, where do you start?
Product and consumer research.
29What is your life motto as a designer?
If something is to continue to shine, it must absorb its essence, otherwise it is only a fleeting trend. Don't forget to start, a lasting work must have roots.
30Do you think design sets the trends or trends set the designs?
Trends determine design.
31What is the role of technology when you design?
Technology is used to implement ideas.
32What kind of design software and equipment do you use in your work?
33What is the role of the color, materials and ambient in design?
Better performance design renderings.
34What do you wish people to ask about your design?
I hope to put forward suggestions for improvement.
35When you see a new great design or product what comes into your mind?
Think about the essence of expression through the surface of the work.
36Who is your ideal design partner? Do you believe in co-design?
Trust my team.
37Which people you interacted had the most influence on your design?
With customers, collectors, writers, they all have a positive impact.
38Which books you read had the most effect on your design?
Design, history and collection.
39How did you develop your skills as a master designer?
Improve yourself by learning.
40Irrelative of time and space, who you would want to meet, talk and discuss with?
Confucius in China.
41How do you feel about all the awards and recognition you had, is it hard to be famous?
It's a phased reward for effort.
42What is your favorite color, place, food, season, thing and brand?
A wide range of interests.
43What makes your day great as a designer, how do you motivate yourself?
Reading and thinking.
44When you were a little child, was it obvious that you would become a great designer?
No, it isn't. It's the result of effort.
45What do you think about future; what do you see will happen in thousand years from now?
Small deposits flow into rivers.
បទសម្ភាសន៍អ្នករចនា
36 សំណួរ
Collect feelings and design life. Design and collection are two important hobbies, which are fully reflected and integrated in this design.
01Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Collect feelings and design life. Design and collection are two important hobbies, which are fully reflected and integrated in this design.
02Can you tell us more about your company / design studio?
Shangqi company takes the promotion of brand value as the core goal of design, and the penetration of cultural value as the main means and methods to enhance brand value.
03What is "design" for you?
Design is the external expression of brand core value and differentiation, and it is a visual symbol with rich connotation.
04What kinds of works do you like designing most?
Consumer products closely related to people's lives.
05What is your most favorite design, could you please tell more about it?
For example, the packaging and posters of Huarun snowflake's pure raw snowflake, snowflake Facebook and other series of products integrate "Chinese style" into product design.
06When do you feel the most creative?
It's about five or six in the morning.
07Which aspects of a design do you focus more during designing?
The interaction and resonance between works and emotions.
08What kind of emotions do you feel when you design?
I will have a cup of tea to calm myself down.
09What kind of emotions do you feel when your designs are realized?
Excited, at the same time, the pursuit of excellence.
10What makes a design successful?
A successful grasp of the consumer mind.
11When judging a design as good or bad, which aspects do you consider first?
Whether the core value of the brand is accurately conveyed.
12From your point of view, what are the responsibilities of a designer for society and environment?
The pursuit of harmony between man and nature, the environment.
13How do you think the "design field" is evolving? What is the future of design?
Design makes design better, and design no longer improves human living environment all the time.
14When was your last exhibition and where was it? And when do you want to hold your next exhibition?
October 2019，The exhibition of gold and stone inscriptions collected by Mr. Zhou Hong,Beijing Rong Bao Zhai Painting Academy，Bejing/China.
15Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Continuous learning, not only design skills, including the improvement of historical and cultural literacy and philosophy system.
16How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
Chinese style design. Based on the study of Chinese culture for five thousand years, we explore our own design style and apply Chinese cultural elements to design.
17Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
Beijing China. The influence of Chinese culture is deep-rooted, and to a great extent, it affects our design.
18How do you work with companies?
Choose potential products with growing power and carry out project cooperation.
19What are your suggestions to companies for working with a designer? How can companies select a good designer?
Companies should choose designers with relatively consistent values and design concepts for cooperation.
20Can you talk a little about your design process?
In the design, technology only accounts for a small part, and the strategic thinking and inspiration exploration in the early stage occupy most of the time.
21What are 5 of your favorite design items at home?
A' Design Award គឺជាពានរង្វាន់រចនាល្អអន្តរជាតិដែលវាយតម្លៃដោយគណៈកម្មការ។ ចូលរួមក្នុង A' Design Award ដើម្បីទទួលបានឱកាសក្នុងការទទួលស្គាល់ដោយគុណសម្បត្តិ ទទួលបានកិត្តិនាម កិត្តិយស និងការផ្សព្វផ្សាយសម្រាប់ការងាររបស់អ្នក។ ដាក់ស្នាដៃរបស់អ្នកសម្រាប់ A' Design Award ហើយប្រកួតប្រជែងដើម្បីឈ្នះ A' Design Prize ដ៏គោរពរាប់អាន។
