បទសម្ភាសន៍ជាមួយ Seyed Hamed Jafari

Client asked to realize her childhood home memory combined with advanced architectural designs. Her childhood home was a traditional Iranian house with a fountain centering the yard surrounded by gardens; different rooms circularly faced the fountain providing a sense of inclusion; each room had a wooden framed window made of smaller identical windows producing symmetrical shapes once sunlight passing through. The inspiration was to create a signature canopy window pattern designs derived from her childhood memory by implementing the signature designs onto key compartments of the building.

My main focus was to achieve my client’s approval so that she enjoys living her childhood memories while the building also entailed high technological and modern features.

Few of the condos were designated for sale and few of them for my client herself to reside.

My goal always has been to draw the first draft of the design as soon as possible so that I can receive my client’s feedback right away. So here, after the first draft, I created a 3D render for my client based off her feedback so that she can visualize herself walking through the doors and hallways. Once I got the approval that the design has met her criteria completely, then I revise the design in much more details. Here, from initial draft to the completed design version, it took me less than 1 month.

I had two main obligations to meet when designing this project. One, to meet my client’s childhood memory visualization and two, to create a design that attracts buyers too.

I tried to design this work with cost-efficient, traditional touches and local material such as bricks, wooden work, and canopies reminisce of historic architectural tales with modern design concepts. It had to harmonize with the texture of the neighborhood as well.

Yes, couple of traditional designs in my hometown Esfahan.

I was aiming for middle class customers with family size ranging from 4 to 6 per household.

Accessibility, simplicity, cost-efficient, yet elegant format so that middle class families can afford it.

Rouzan means tiny light beams referring to the sunlight reflection through each canopy windows

Sketchup, AutoCAD, Photoshop, and Lumion.

Rouzan allows its residences to experience two lifestyles, a traditional Iranian house of the past and a modern apartment of the present. For designing of the facade through interiors and rooftop with water fountain, garden, and BBQ, same traditional bricks, semi-transparent bricks, wooden canopies with niche decorative and intrusive cavities were implemented to resemble traditional Iranian houses. On the other hand, the facade and interior designs were refined with the advanced architectural touches to appeal for prospective buyers as well.

I utilized great deal of insights from my colleague engineers, my wife, Mr. Shafiee, and Mr. Nillipour.

Electrical convertible canopy windows, parking lot entrance door, interim, hidden cameras, rooftop garden water drop system to avoid excessive water usage and more.

Distinct angles of illumination patterns for openings in the facade, canopy windows, the building entrance as well as analysis of solar energy absorption utilizing empirical formulas and simulator software according to the climate of Isfahan city were among major researches for this project.

Designing the signature canopy windows to be efficient and to increase privacy of the residences, meeting logistical guidelines, and finally achieving clients investment budget were among the most difficult challenges to overcome. On one hand, guidelines restricted the building height, the facade design, and rooftop water fountain; on the other hand, material selections were limited due to the clients low budget. Nonetheless, the design had to be appealing for prospective buyers.

18.Because I had multiple responsibilities in this project which allowed me to pay extra attention to every single detail even during the execution stage, I wanted to gauge the performance forecast of the realized result in comparison with international designs.

Its hard to pinpoint specific lessons, but I know I learnt a lot from anyone who worked hard to complete this project from designers, construction workers, painters, and more. As I mentioned earlier, I was the project supervisor as well and thus got to interact with lots of hard-working people and learnt a lot from each other specialties.

I grew up in a family that had passion for art and design such as sculpture designing, drawing, painting, and architectural designing. Initially though I didn’t follow my passion of designing and architecture because in Iran there was a University Admission Exam that I had to score really high to get into my favourite university’s architecture program. Instead, I entered undergraduate program in electrical engineering. After few years gone by and unpassionately completing this major, fortunately, I was able to regroup myself and realize what my true educational and career passion has been throughout all these years. So, finally, at 31 years old, I decided to take the opportunity to follow my passion. This time I was extremely motivated and driven; this time I admired the new opportunity that life put in front of me to pursue what I always wanted. So, I studied 10 times harder for the University Admission Exam even though everything was much more difficult due to having a family and working full time at the same time. So, I finally was able to enter my favourite program with high score this time.

Now, I feel completely fulfilled and driven in the path I always dreamed to be in, to be able to learn, explore and create innovative designs.

The art of architecture is part of culture, which means that I believe that all arts depend on architecture, and that architecture itself depends on culture, so it is culture that can introduce architecture, and it is the architect who can create culture. Both of these, architecture and culture, complement each other. An architect can create a culture by creating works, and culture can build a good architect; neither is superior to the other. Culture is a general theme that encompasses all arts and all social issues, and architecture is a huge part of culture.

I grew up in a family that had passion for art and design such as sculpture designing, drawing, painting, and architectural designing. Initially though I didn’t follow my passion of designing and architecture because in Iran there was a University Admission Exam that I had to score really high to get into my favourite university’s architecture program. Instead, I entered undergraduate program in electrical engineering. After few years gone by and unpassionately completing this major, fortunately, I was able to regroup myself and realize what my true educational and career passion has been throughout all these years. So, finally, at 31 years old, I decided to take the opportunity to follow my passion. This time I was extremely motivated and driven; this time I admired the new opportunity that life put in front of me to pursue what I always wanted. So, I studied 10 times harder for the University Admission Exam even though everything was much more difficult due to having a family and working full time at the same time. So, I finally was able to enter my favourite program with high score this time.

Now, I feel completely fulfilled and driven in the path I always dreamed to be in, to be able to learn, explore and create innovative designs.

My view of architecture and related arts is always modern, simple and minimalist, and ultimately with the use of creative and technological angles. Of course, I have always had a deep look at traditional architecture and the local arts. I consider it a part of the culture and customs of my country.

I mostly enjoy designing innovative and simple modernistic themes but entailing repetitive past-valued architectural inspirations shown in simple details like even a room orientation, window frames, and more.

My favourite type of design is villa design.

To draw their design ideas fearlessly even if their design doesn’t get the adequate attention. To live with their designs like it is part of their being and blew life into each by living through each design as they proceed through the development process of a design. And also to branch out in between ideas through imagination and visualization trying to create interdisciplinary approach for each design.

I think, one of the major responsibilities of a designer is to be able to prioritize local needs and cultural obligations of a specific region when it comes to utilizing modern design formats and styles. Each region has its own heritage and cultural predispositions came from the interactions and needs of those people from one another and their specific environment. So, when a designer decides to import new modern designing methods into the texture of each region, he should pay particular attention into not sacrificing nuance of modernistic approach in the expense of affecting that regions’ connection to its past. For example, my hometown was filled with so many monumental scenes and architectures that connected its present culture to ancient Persia. But, with new flood of modernistic designs, each neighborhood is shifting its historical identity to look more westernized by designers simply imitate western designing methods to increase their sales. Through this replacement, not only specific needs of each region are not being met, but also, their sense of belonging to their past identity is disappearing.

Design appearance is important, but for me the most important factor is its practicality of use. There can be designs which designers can have built-in programs into the designs but realistically, clients don’t connect and cant use it in practice. I think the most important factor in judging a design is the sense of practicality that the designer and the user find mutual, in use of space, orientations, appearance, and more.

Simplicity or minimalistic approach founded on practicality

This Rouzan Residential Building design was my favourite to date design because I was liberated and completely trusted by the client. Thus I could implement ideas that most clients may not feel comfortable with in designing from interior insulating systems all the way into façade, canopies and more.

I think the most important skill for a designer is the ability to manifest its imagination ability onto a paper or onto a reality that can be presented and connect with. The spectrum of Liberating imagination in visualizing a mental image for a design concept on one end to limitations and barriers regulated by municipalities filtering those raw liberating imaginations on the other end is the most positive to most negative attributes for a designer. Now the closer a manifested design is to one end, the more positive or negative impact it has how a designer’s presence may feel like.

Designing is a grandmother field meaning it is interconnected with other industries at core. Designing to me, is capturing progressive and controversial arts, enriching it with spirits of past heritage specific to each neighbourhood, and placing a mysterious futuristic approach in it that often goes unnoticed and unfolds its value as the design age older into future like the Egyptian Pyramids.

My best partner and teammate is my wife who always gives me helpful advices and points out some of the blind spots in my designs.

Innovative touches that further highlights unique heritage of specific regions adapting to their needs

I always wanted to work on a Villa design and fortunately currently I am in the middle of a villa design which upon completion you can see the finalized project in my company’s Instagram.

My most important job experience was Rouzan Residential Building because I had to also act as the project manager to supervise material selections, interior and exterior design execution, as well as infrastructural design conducts to be sure that there is a harmony between them all.

I think, design field currently is deviated from the core concept for a design to connect people with their environment and their identity i.e. empower their sense of belonging to their surroundings. Currently I don’t see any design evolution from decades ago. New designs seem to be mostly directed with over exaggeration of early 2000 designing themes only more advanced due to integration of new technology into them, as opposed to the incorporation of new evolutionary designing concepts. I think this over exaggeration provides more disconnect between people and their neighborhood as opposed to comfort of feeling homed.

It depends on each project, its complexity and its details.

It depends from design to design and what are the major variable of a design and the needs that the design should fulfill. Sometimes, I start from details and draw up to the overall concept, sometimes from top down process. But, it certainly always starts with sketching a design on a paper by hand and developing major foundations from there.

Our company’s motto is, a design should be minimalistic, simple, and accessible for all people.

The art of architecture is part of culture, which means that I believe that all arts depend on architecture, and that architecture itself depends on culture, so it is culture that can introduce architecture, and it is the architect who can create culture. Both of these, architecture and culture, complement each other. An architect can create a culture by creating works, and culture can build a good architect; neither is superior to the other.

Sketchup, AutoCAD, Photoshop, and Lumion.

My best partner and teammate is my wife who always gives me helpful advices and points out some of the blind spots in my designs.

I grew up in a family that had passion for art and design such as sculpture designing, drawing, painting, and architectural designing. Initially though I didn’t follow my passion of designing and architecture because in Iran there was a University Admission Exam that I had to score really high to get into my favourite university’s architecture program. Instead, I entered undergraduate program in electrical engineering. After few years gone by and unpassionately completing this major, fortunately, I was able to regroup myself and realize what my true educational and career passion has been throughout all these years. So, finally, at 31 years old, I decided to take the opportunity to follow my passion. This time I was extremely motivated and driven; this time I admired the new opportunity that life put in front of me to pursue what I always wanted. So, I studied 10 times harder for the University Admission Exam even though everything was much more difficult due to having a family and working full time at the same time. So, I finally was able to enter my favourite program with high score this time.

Now, I feel completely fulfilled and driven in the path I always dreamed to be in, to be able to learn, explore and create innovative designs.

I initially established this company in 2008 with less architectural works in it. It was more related to electrical engineering field. But, as I pursued my passion more and more, I re-structure this company’s work, name, and partnership i.e. few years later, I partnered with my wife who we worked together on designing Rouzan Residential Building. We have exclusive clients and we choose our clients very selectively because we want to follow our architectural philosophy and guidelines in creating new designs, thematic with Iranian ancient heritage and culture blending it with new modern themes to provide comfort of presence and intimacy of the past. Our company’s motto is, a design should be minimalistic, simple, and accessible for all people.

Designing is a grandmother field meaning it is interconnected with other industries at core. Designing to me, is capturing progressive and controversial arts, enriching it with spirits of past heritage specific to each neighbourhood, and placing a mysterious futuristic approach in it that often goes unnoticed and unfolds its value as the design age older into future like the Egyptian Pyramids.

I mostly enjoy designing innovative and simple modernistic themes but entailing repetitive past-valued architectural inspirations shown in simple details like even a room orientation, window frames, and more.

This Rouzan Residential Building design was my favourite to date design because I was liberated and completely trusted by the client. Thus I could implement ideas that most clients may not feel comfortable with in designing from interior insulating systems all the way into façade, canopies and more.

It was when I was 20 years old. Even though I had no professional degree, I came up with a façade design for my family’s commercial building design at the time. Since my family liked my design, they trusted me into collaborating my ideas with the lead architect so that he could implement my ideas the best way professionally he was able to.

One of my favourite professors used to say, an architect finds his touch in what materials to use as his experiences grow. For me, I don’t have favourite material to choose from because for each design, I choose materials that are each correspond to the theme of that design. I usually like to supervise every single detail that used because they all add up to tell the story of the overall design for example specific doorknobs, parking door roller, brick type, woodwork, and more to follow.

When It comes to platform and technology, I try my best to be up-to-date and not get used to what I am comfortable with because my main goal is to learn new features, skills, and technology gadgets out there so that I can come even closer to manifesting exact design that I visualize in my mind into the reality.

I mostly see it like acting. When I am working on a design, its like I go into this acting role to live with the design that I see in my mind. I live, sleep, and my mind is at the same time pre-occupied with it as days goby and as the mental image is becoming more and more clear to me, until I feel every single detail of the deign is physical to me and that’s when I start drawing sketches and miniature version of the design.

So there is no specific time or a routine that I do that makes me most creative. Its just letting it be and living with it.

Each neighbourhood’s story and its texture is very important for me when designing. I'd like my design to provide and add value to its neighbours, to make the residents feel comfort and the design to feed their purpose

I feel sense of fulfillment when designing because I see my designs like a problem solving and a solution to a problem and that is to acquire what my clients’ needs are and how can I orchestrate all other aspects of the design to serve those needs but also follow my design guidelines.

Most satisfactory feeling that can happen for an architect, is when my design is meeting my clients’ needs feasibly and practically. I feel as if the design was like an embryo which comes to life as the design realizes into the reality and that reality becomes part of my being which I carry its existence with me as I move on to the next project.

A design is successful only if the client affirms the designs and approves it once it is realized and understands its purpose the way it was created for.

Design appearance is important, but for me the most important factor is its practicality of use. There can be designs which designers can have built-in programs into the designs but realistically, clients don’t connect and can't use it in practice. I think the most important factor in judging a design is the sense of practicality that the designer and the user find mutual, in use of space, orientations, appearance, and more.

I think, one of the major responsibilities of a designer is to be able to prioritize local needs and cultural obligations of a specific region when it comes to utilizing modern design formats and styles. Each region has its own heritage and cultural predispositions came from the interactions and needs of those people from one another and their specific environment. So, when a designer decides to import new modern designing methods into the texture of each region, he should pay particular attention into not sacrificing nuance of modernistic approach in the expense of affecting that regions’ connection to its past. For example, my hometown was filled with so many monumental scenes and architectures that connected its present culture to ancient Persia. But, with new flood of modernistic designs, each neighborhood is shifting its historical identity to look more westernized by designers simply imitate western designing methods to increase their sales. Through this replacement, not only specific needs of each region are not being met, but also, their sense of belonging to their past identity is disappearing.

I think, design field currently is deviated from the core concept for a design to connect people with their environment and their identity i.e. empower their sense of belonging to their surroundings. Currently I don’t see any design evolution from decades ago. New designs seem to be mostly directed with over exaggeration of early 2000 designing themes only more advanced due to integration of new technology into them, as opposed to the incorporation of new evolutionary designing concepts. I think this over exaggeration provides more disconnect between people and their neighborhood as opposed to comfort of feeling homed.

Holding architectural exhibitions is not popular in my hometown and thus, I haven’t held any exhibitions here. But, I am interested to be able to hold exhibitions internationally as I develop my designing portfolio internationally.

My education background and experiences prompt me identify potential deformities in a design. Then, I analyze what is the most efficient way to bridge the gap between these deformities and the needs of prospective users through the minimalistic, simplicity, energy sustainable, yet cost efficient lens.

Innovative touches that further highlights unique heritage of specific regions adapting to their needs

I live In Esfahan Iran. Yes, one of the main derivatives of my culture is simplicity and yet elegance in a design.

It depends from design to design and what are the major variable of a design and the needs that the design should fulfill. Sometimes, I start from details and draw up to the overall concept, sometimes from top down process. But, it certainly always starts with sketching a design on a paper by hand and developing major foundations from there.

To draw their design ideas fearlessly even if their design doesn’t get the adequate attention. To live with their designs like it is part of their being and blew life into each by living through each design as they proceed through the development process of a design. And also to branch out in between ideas through imagination and visualization trying to create interdisciplinary approach for each design.

The spectrum of Liberating imagination in visualizing a mental image for a design concept on one end to limitations and barriers regulated by municipalities filtering those raw liberating imaginations on the other end is the most positive to most negative attributes for a designer. Now the closer a manifested design is to one end, the more positive or negative impact it has how a designer’s presence may feel like.

Simplicity or minimalistic approach founded on practicality

I think the most important skill for a designer is the ability to manifest its imagination ability onto a paper or onto a reality that can be presented and connect with.

Sketchup, AutoCAD, Photoshop, and Lumion.

It is very hard especially because I have two little babies and sometimes I just stay awake for 2 days until I complete a project, but recently, I am trying to divide a project into smaller step by step tasks that can be completed day by day gradually.

It depends on each project, its complexity and its details.

Most common question is, how much does it cost for a design project.

My most important job experience was Rouzan Residential Building because I had to also act as the project manager to supervise material selections, interior and exterior design execution, as well as infrastructural design conducts to be sure that there is a harmony between them all.

My favourite type of design is villa design

My best partner and teammate is my wife who always gives me helpful advices and points out some of the blind spots in my designs.

I always wanted to work on a Villa design and fortunately currently I am in the middle of a villa design which upon completion you can see the finalized project in my company’s Instagram.

They can contact me through my Instagram or my website.

i.http://charchoob-arch.com/

ii.https://www.instagram.com/charchoob_architecture_office/