koi in Chinese has the meaning of good luck or may you have the prosperity in the new year. We use koi as the main form of the product, and extract the elements of water, light and earth into it, we redesign the…
01What is the main principle, idea and inspiration behind your design?
koi in Chinese has the meaning of good luck or may you have the prosperity in the new year. We use koi as the main form of the product, and extract the elements of water, light and earth into it, we redesign the traditional culture language to form a visual language. At the same time, we extract the koi 's visual color, putting up the perfect combination with the pattern to achieve the overall visual effect and product unique selling point, the origin of complement each other's purpose.
02What has been your main focus in designing this work? Especially what did you want to achieve?
koi represents the beauty of the common sense in China, we create this striking unique graphics, good wishes and eye-catching colors of unity. While designing packaging, we are more particular about the material process to make it different. We use a unique fine lines of pearl paper, in order to better highlight the smoothness and texture, as well as the use of laser cutting process with artificial, so that scales slightly turned up, making the entire packaging more three-dimensional appearance.
03What are your future plans for this award winning design?
I will inform my customers and we will celebrate together to see if we can further promote their sales.
04How long did it take you to design this particular concept?
About a month
05Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
The design of this particular concept is mainly due to the desire to make a good omen in the new year, which is very important in China? The design is commissioned by the client.
06Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
Your design is being produced or used by another company.
07What made you design this particular type of work?
social insight
08Who is the target customer for his design?
New Year gift giver
09What sets this design apart from other similar or resembling concepts?
Shape, material and printing process
10How did you come up with the name for this design? What does it mean?
He is the origin of the product, the best regional product.
11Which design tools did you use when you were working on this project?
Adobe photoshop、Adobe illustrator
12What is the most unique aspect of your design?
In the design, the rice is packaged as a gift to be sold, expanding the consumer group.
13Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
I have a team with a lot of experience in creative design and post production.
14What is the role of technology in this particular design?
Technology ensures the quality of the finished product, and the fish scales will show a unique light.
15Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
We carried out competitive product analysis and research and environmental inspection of the sales market before we determined this plan.
16What are some of the challenges you faced during the design/realization of your concept?
In the process of conceptual design and implementation, the challenge we face is the main materials and processes, how to make them different. After many attempts, we finally use the unique fine grain pearl paper, in order to better highlight the smoothness and texture, as well as the use of laser cutting technology and artificial cooperation, so that the scale slightly up, so that the whole packaging more three-dimensional.
17How did you decide to submit your design to an international design competition?
I hope to get the recognition of professionals, and also hope to guide the improvement of better design.
18What did you learn or how did you improve yourself during the designing of this work?
In a Chinese word, Everything comes to him who waits.
បទសម្ភាសន៍ទេវតារចនា
46 សំណួរ
When I was a child, the age of material shortage in the village made me prefer to do one thing and make different changes to make it more suitable and beautiful.
01Could you please tell us a bit about your design background and education?
When I was a child, the age of material shortage in the village made me prefer to do one thing and make different changes to make it more suitable and beautiful. Different collocations realize a lot of possibilities, and also let me get a lot of happiness. When I was older, I met my painting teacher. He expressed what I wanted to design in the way of painting. Naturally, I entered the art college and systematically learned about art design. After graduation, I became a designer.
02What motivates you to design in general, why did you become a designer?
Curiosity makes me design and explore. The trend of interest made me a designer.
03Did you choose to become a designer, or you were forced to become one?
I choose to be a designer.
04What do you design, what type of designs do you wish to design more of?
More design related to design experience.
05What should young designers do to become a design legend like you?
Always be curious and creative.
06What distinguishes between a good designer and a great designer?
Good designers must solve problems for customers, and great designers should shoulder more social responsibilities, not only to do it by themselves, but also to guide people in a good direction, such as protecting my environment, cherishing water resources, sorting garbage, etc.
07What makes a good design a really good design, how do you evaluate good design?
Good design becomes a really good design, which can not only solve the existing problems of the enterprise, but also benefit the long-term development of the enterprise and lead the direction in the design industry.
08What is the value of good design? Why should everyone invest in good design?
好的世界创造更高的价值,
09What would you design and who would you design for if you had the time?
There are no public welfare projects designed for social responsibility.
10What is the dream project you haven't yet had time to realize?
Social welfare.
11What is your secret recipe of success in design, what is your secret ingredient?
There is no secret to design.
12What are your favorite designs by other designers, why do you like them?
Illustration design. Cool.
13What is your greatest design, which aspects of that design makes you think it is great?
Packaging design is the most direct media facing consumers.
14How could people improve themselves to be better designers, what did you do?
Improve their own advantages and make up for their own shortcomings.
15If you hadn't become a designer, what would you have done?
Never thought about it.
16How do you define design, what is design for you?
New combinations of known things are given different meanings and connotations.
17What helped you to become a great designer?
Patience and hard work.
18What were the obstacles you faced before becoming a design master?
communicate.
19How do you think designers should present their work?
Now there are many display platforms. The premise is to design a good design as much as possible.
20What's your next design project, what should we expect from you in future?
Commercial projects. Cross border new ideas.
21What's your ultimate goal as a designer?
Use design to create something meaningful to design.
22What people expect from an esteemed designer such as yourself?
Continuous design works.
23How does design help create a better society?
First of all, while creating beauty, design should not be carried out on the premise of more damage.
24What are you currently working on that you are especially excited about?
A multimedia experience space. I'm excited to be able to use more design energy.
25Which design projects gave you the most satisfaction, why?
Can solve customer problems and bring better design experience.
26What would you like to see changed in design industry in the coming years?
better and better.
27Where do you think the design field is headed next?
Dynamic experience oriented design ideas.
28How long does it take you to finalize a design project?
1-3 months
29When you have a new design project, where do you start?
Find the core demand points.
30What is your life motto as a designer?
design for good.
31Do you think design sets the trends or trends set the designs?
Design decision trend.
32What is the role of technology when you design?
Support the creative point of design.
33What kind of design software and equipment do you use in your work?
Ps、Ai、C4d
34What is the role of the color, materials and ambient in design?
Harmonious coexistence.
35What do you wish people to ask about your design?
What is the starting point of design.
36When you see a new great design or product what comes into your mind?
His original design.
37Who is your ideal design partner? Do you believe in co-design?
Illustrator, animator. Believe it.
38Which people you interacted had the most influence on your design?
Leaders in different industries.
39Which books you read had the most effect on your design?
Art history.
40How did you develop your skills as a master designer?
Learn more, see more, do more, speak more
41How do you feel about all the awards and recognition you had, is it hard to be famous?
The award is a constant affirmation of one's professional ability.
42What is your favorite color, place, food, season, thing and brand?
White, balcony, apple, autumn, handmade, Nike
43Please tell us a little memoir, a funny thing you had experienced as a designer?
Children like to participate in self-made devices.
44What makes your day great as a designer, how do you motivate yourself?
Customer's approval and pay enough design fee, find out relevant information and sort it out.
45What do you think about future; what do you see will happen in thousand years from now?
Future to future. Just do it now.
46Please tell us anything you wish your fans to know about you, your design and anything else?
Please contact me if you needwill@33andbranding.com
បទសម្ភាសន៍អ្នករចនា
38 សំណួរ
When I was a child, the age of material shortage in the village made me prefer to make a single thing make different changes to be more suitable and beautiful.
01Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
When I was a child, the age of material shortage in the village made me prefer to make a single thing make different changes to be more suitable and beautiful. Different collocations realized a lot of possibilities, and also made me get a lot of happiness. Naturally, I became a designer. I am very honored to be engaged in the design industry, and I will continue to do so to make the world a better place with my strength.
02Can you tell us more about your company / design studio?
33 and branding is a brand experience marketing company that creates a brand with visual arts. To provide a full range of services for many brand companies with aesthetic needs, committed to constantly explore unique and novel creative experience, business involves traditional creativity, brand strategy and design, digital / multimedia interaction, mobile / social marketing, etc.
03What is "design" for you?
Design is to integrate the known things and present a new look.
04What kinds of works do you like designing most?
Give broad space, grow together with customers, challenging works.
05What is your most favorite design, could you please tell more about it?
The favorite design is packaging.
06What was the first thing you designed for a company?
I still remember that it was the advertisement design of a financial street, and the high-intensity work made me quickly integrate into this circle.
07What is your favorite material / platform / technology?
My favorite material is environmental protection material. I hope my design will only add beauty to the world, not burden.
08When do you feel the most creative?
The most creative is to solve the problems for customers, whether it is to increase sales and improve performance, but also get the recognition of professional platforms and awards.
09Which aspects of a design do you focus more during designing?
In the design process, I pay more attention to the ability to solve the customer's problems, and always use good design to achieve the first thing I want.
10What kind of emotions do you feel when you design?
Pain is happy.
11What kind of emotions do you feel when your designs are realized?
Feeling design makes my children happy to see it presented.
12What makes a design successful?
Customer's recognition and design industry's common recognition enable to realize the value of design.
13When judging a design as good or bad, which aspects do you consider first?
A successful design is sure to solve customers' problems and puzzles.
14From your point of view, what are the responsibilities of a designer for society and environment?
Correct social guidance, positive attitude, correct outlook on life, values and world outlook. The accusation of environmental protection is not only that the designer should have a sense of responsibility, not only in terms of packaging materials and use methods, but also in the way of customs clearance design to guide more people to participate.
15How do you think the "design field" is evolving? What is the future of design?
I think the development of the design field will continue to be more environmentally friendly and natural, because this is also the development of society and our requirements, and the future of design is also here, constantly making life and the world better.
16When was your last exhibition and where was it? And when do you want to hold your next exhibition?
The last exhibition was an exhibition on the protection of marine life launched by WPP in 2019 in Beijing, China. There is no time for the next exhibition, but I will always design it with the theme of protecting the environment and infect more people.
17Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
My work is inspired by my wife's complaint that the inconvenience of carrying cosmetics and the extravagant over packing are not environmental friendly. Most of my design inspiration comes from life, such as my son's picture books, toys, games and so on. Keeping thinking is the key to my ability to sustain creativity and keep a curious heart forever.
18How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
No design style. Each brand is different, designers should build different design styles according to the brand. My design method is extraction expression.
19Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Beijing. The cultural heritage of Beijing is also that I know more about human wisdom. They also gave me a lot of inspiration for my design. In China where I live, the design is still very open, but there is a little limitation in the customer's acceptance, which may be caused by their company system and consistent style.
20How do you work with companies?
In an equal way, with empathy
21What are your suggestions to companies for working with a designer? How can companies select a good designer?
Curiosity, constant creation and tenacity are also my criteria for choosing excellent designers.
22Can you talk a little about your design process?
The first is to interpret customer needs, find the most core ideas, and express them with design thinking. This process is simple to say, but it is relatively difficult to do.
23Can you describe a day in your life?
Busy busy busy......
24Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Always be curious and creative.
25From your perspective, what would you say are some positives and negatives of being a designer?
Designers will love life more and demand perfection in everything. The pursuit of perfection in the project also gives more time to work and less time to accompany family members.
26What is your "golden rule" in design?
Connect the brand and the consumer with the same design method.
27What skills are most important for a designer?
Keep curious and tough
28Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
The software I often use is Adobe Photoshop、Adobe illustrator.My work is inspired by my wife's complaint that the inconvenience of carrying cosmetics and the extravagant over packing are not environmental friendly. Most of my design inspiration comes from life, such as my son's picture books, toys, games and so on. Keeping thinking is the key to my ability to sustain creativity and keep a curious heart forever.
29Designing can sometimes be a really time consuming task, how do you manage your time?
At the beginning of each project, I will make a schedule to plan the creation time and customer communication time. Strictly according to the time agreed with the customer, time and good design are very important for the project. Do your best to achieve the goal in a limited time.
30How long does it take to design an object from beginning to end?
Of course, the time used for different projects is different. Generally, the time will be determined according to the customer's requirements and projects.
31What is the most frequently asked question to you, as a designer?
Is there a better way to do this?
32What was your most important job experience?
Cross border learning in different industries.
33Who are some of your clients?
Most of them are local customers.
34What type of design work do you enjoy the most and why?
Simple and direct, the simplest is the most powerful.
35What are your future plans? What is next for you?
deisgn for good.
36Do you work as a team, or do you develop your designs yourself?
I have a team, constant creativity and tenacity are tickets. All the people in the team have their own skills and at least 5 years or even 10 years of design experience. The skills they are good at include PS drawing revision, resolution of various design and production materials, combination and simplification of appropriate figures, lighting, photography, 3D modeling, etc., but the most important skill is creation.
37Do you have any works-in-progress being designed that you would like to talk about?
I am now carrying out a project of brand reconstruction and overall packaging design of make-up. I also hope that new creative sparks will burst out in this cooperation with customers, and the brand recognition and goodwill of customers can be rapidly improved.
38How can people contact you?
My email address is will@33andbranding.com. You can contact me by email.
A' Design Award គឺជាពានរង្វាន់រចនាល្អអន្តរជាតិដែលវាយតម្លៃដោយគណៈកម្មការ។ ចូលរួមក្នុង A' Design Award ដើម្បីទទួលបានឱកាសក្នុងការទទួលស្គាល់ដោយគុណសម្បត្តិ ទទួលបានកិត្តិនាម កិត្តិយស និងការផ្សព្វផ្សាយសម្រាប់ការងាររបស់អ្នក។ ដាក់ស្នាដៃរបស់អ្នកសម្រាប់ A' Design Award ហើយប្រកួតប្រជែងដើម្បីឈ្នះ A' Design Prize ដ៏គោរពរាប់អាន។