I was fascinated by drawings since I was a child and majored in art at junior high and senior high school. However, I gradually found out that such set art form wasn’t my passion.
01Could you please tell us about your experience as a designer, artist, architect or creator?
I was fascinated by drawings since I was a child and majored in art at junior high and senior high school. However, I gradually found out that such set art form wasn’t my passion. I began to learn illustrations and majored in visual communication design in university then fell in love the process of making stories alive.
02How did you become a designer?
I enjoyed using drawing to express my feelings since I was a child, and found out that others would be moved by this. In this way, I, who am not good at words, can tell the story through the picture. Then it slowly developed into motion graphics.
03What are your priorities, technique and style when designing?
To accurately deliver what the customer wants to deliver. It can’t be called as a design if it’s not well-delivered. Of course, also an accurate schedule planning.
04Which emotions do you feel when designing?
The moment when I picture how it would be realized, I would be very excited, as always.
05What particular aspects of your background shaped you as a designer?
I live in Taiwan, and my hometown is Taitung. The historical environment has made us perseverant and indomitable. Through complete democratic freedom, we can say whatever we want and show our own story. This is the greatest thing in Taiwan.
L’Étranger by Albert Camus, which teaches me about there are also many gray areas.
06What is your growth path? What are your future plans? What is your dream design project?
Make a long animated movie which conveys a story that I want has always been my dream.
I will continue to improve my storytelling ability and try to use different kinds of media in the future. For now, what I want to try the most is the combination of film with VFX or motion graphics, and having the opportunity to create amazing results once again.
07What are your advices to designers who are at the beginning of their career?
Have your own daily routine, have a regular life but keep extra time for sudden changes. Feel and observe every moment of life, and make analyzing a habit. Don’t start your work from first coming up visual appearances but change the story into words when work with clients.
08You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Happy comes the first. I would always ask myself “Am I happy?” and “Are the team members happy?”.
09What is your day to day look like?
I’m a person who values daily routine. A simple breakfast with a cup of coffee starts my day in the morning. Then I think about the script, upcoming project and have meetings with my team. After work, I feed and talk with my cat, have a nice dinner with my partner and relax till I sleep.
10How do you keep up with latest design trends? To what extent do design trends matter?
If the design sets much earlier than the trend, it will not be accepted by the public. And it won’t be able to deliver stories as it should. On the other hand, if the trend sets the design, it would make the design cliche. There are no set rules but it’s about what can be accepted and conveys the right message to the public.
11How do you know if a product or project is well designed? How do you define good design?
Meet the clients’ need accurately with precise communication, schedule and the cooperation of the whole team.
I think it’s the ability of telling a good story, and the ability of making stories alive.
12How do you decide if your design is ready?
When admiring from the heart, but only in the present moment.
13What is your biggest design work?
I would say it’s “Chick Coin”. We had a great time working together and tried to come up with different funny ideas during the project. For we must built a whole new but funny, interesting worldview, we put a lot of efforts on designing story board, style frames, concepts, motion design and BGM.
14Who is your favourite designer?
If there needs to be an answer, I would say animated movie. Like Kon Satoshi or Miyazaki Hayao, I am deeply moved by how they tell a story. They have given me a lot of inspirations and thoughts, no matter it’s narrative of dreams, virtual or for my creativity.
I would love to meet Miyazaki Hayao in person. I am still fascinated by his works now. I want to learn about his life experience, production process and state of mind while making those famous movies.
15Would you tell us a bit about your lifestyle and culture?
Silver, Japan, boba milk tea, fall, to create something and JP SPACE Studio.
16Would you tell us more about your work culture and business philosophy?
JP SPACE Studio was founded in 2017. We dedicated to bring experts in different fields to join our fleet and prosperity of Taiwan image circles. We also teach at colleges and universities, cooperating with young designers in the industry, sharing and supporting, and create a better and more diverse environment.
17What are your philanthropic contributions to society as a designer, artist and architect?
Bringing kindness, positive vibe and reflection to the world. I hope that I could use such a medium make the world a little bit kinder.
18What positive experiences you had when you attend the A' Design Award?
I’m really thankful to be given all these awards. They’re precious to me and my team, and we believe it’s just a beginning.
To me,”design” is a form to deliver information, whether it is through a simple or a continuous image. A good design is to create a charming narrative while meeting client’s needs at the same time.
01What is the main principle, idea and inspiration behind your design?
To me,”design” is a form to deliver information, whether it is through a simple or a continuous image. A good design is to create a charming narrative while meeting client’s needs at the same time. Most of my inspiration comes from animated films and video games. Those stories always attract me and become indispensable parts of my life. But I guess many things just go with the flow, even inspiration. Of course, my team plays an important role in it.
02What has been your main focus in designing this work? Especially what did you want to achieve?
First, attain the results of the clients. Then, make a total different work as before. Finally, we decided to go with surreal style, making the chick have a funny and magic adventure.
03What are your future plans for this award winning design?
Turning such recognitions into motivation to create better works again.
04How long did it take you to design this particular concept?
We spent about one or one and a half month on the script and the concept afterwards.
05Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
We started this concept by commission from the client. We tried to build unique work by brainstorming.
06What made you design this particular type of work?
Being trusted by the clients, brainstorming with team members and the support from them.
07Where there any other designs and/or designers that helped the influence the design of your work?
If there needs to be an answer, I would say animated movie. Like Kon Satoshi or Miyazaki Hayao, I am deeply moved by how they tell a story. They have given me a lot of inspirations and thoughts, no matter it’s narrative of dreams, virtual or for my creativity.
08Who is the target customer for his design?
Students of generation Z and the new graduates who seek for part-time jobs.
09What sets this design apart from other similar or resembling concepts?
Being funny, and not predictable.
10How did you come up with the name for this design? What does it mean?
It’s actually simple. It’s the title of the film “Chick and Coin”, which is about what happens to the main character and the vending machine.
11Which design tools did you use when you were working on this project?
I use Keynote most of the time. A good work must be built on accurate, good planning and nice communication with customers or the team. I often summarize my idea through words. In this way, I’m able to change my imagination then visualize them into words and complete scripts with the team.
12What is the most unique aspect of your design?
Be funny, interesting and make people amazed.
13Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
We worked with a team of ten members, who were all excellent experts.
14What is the role of technology in this particular design?
It would be hard to make such a good work without these great partners and their dedication. In order to enhance viewer’s immersive, we put a lot of efforts on style frames, concepts, motion design and BGM.
15Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
We analyzed the habits of our target audience then made the file short, funny, and with a strong visual appearance to draw their attention.
16What are some of the challenges you faced during the design/realization of your concept?
For we must built a whole new but funny, interesting worldview, we put a lot of efforts on designing story board, style frames, concepts, motion design and BGM.
17How did you decide to submit your design to an international design competition?
When I think it’s time to make a try.
18What did you learn or how did you improve yourself during the designing of this work?
We used a total different way that we haven’t used before, including realistic illustrations and frame-by-frame animation. Then we “played” an interesting work. I also learned to better communicate with the team members.
បទសម្ភាសន៍ទេវតារចនា
50 សំណួរ
I was fascinated by drawings since I was a child and majored in art at junior high and senior high school. However, I gradually found out that such set art form wasn’t my passion.
01Could you please tell us a bit about your design background and education?
I was fascinated by drawings since I was a child and majored in art at junior high and senior high school. However, I gradually found out that such set art form wasn’t my passion. I began to learn illustrations and majored in visual communication design in university then fell in love the process of making stories alive.
02What motivates you to design in general, why did you become a designer?
My passion for delivering stories and emotions through drawings.
03Did you choose to become a designer, or you were forced to become one?
I chose to be a designer and I really love to challenge myself on how to tell a good story.
04What do you design, what type of designs do you wish to design more of?
Basically, there’s no set form or any limitations for me to design. I am willing to try to create on my own as long as it’s proposed by the clients.
05What should young designers do to become a design legend like you?
Have your own daily routine, have a regular life but keep extra time for sudden changes. Feel and observe every moment of life, and make analyzing a habit. Don’t start your work from first coming up visual appearances but change the story into words when work with clients.
06What distinguishes between a good designer and a great designer?
I think it’s the ability of telling a good story, and the ability of making stories alive.
07What makes a good design a really good design, how do you evaluate good design?
Amplify the tiniest thing to complete the whole project.
08What is the value of good design? Why should everyone invest in good design?
A good design will influence viewers and it goes beyond the brand value.
09What would you design and who would you design for if you had the time?
I would design the one I love and which tells a story that has good meanings.
10What is the dream project you haven't yet had time to realize?
Make a long animated movie which conveys a story that I want has always been my dream.
11What is your secret recipe of success in design, what is your secret ingredient?
Live a regular life, have a reliable team and try to observe people and things around me.
12Who are some other design masters and legends you get inspired from?
Kon Satoshi and Miyazaki Hayao.
13What are your favorite designs by other designers, why do you like them?
If there needs to be an answer, I would say animated movie. Like Kon Satoshi or Miyazaki Hayao, I am deeply moved by how they tell a story. They have given me a lot of inspirations and thoughts, no matter it’s narrative of dreams, virtual or for my creativity.
14What is your greatest design, which aspects of that design makes you think it is great?
I would say it’s “Chick Coin”. We had a great time working together and tried to come up with different funny ideas during the project.
15How could people improve themselves to be better designers, what did you do?
To observe and to analyze. Observe tiny things and feel the feelings then analyze them and convert them into your own thoughts.
16If you hadn't become a designer, what would you have done?
Probably jobs also require the ability to tell a good story. Maybe a marketing specialist or a salesperson.
17How do you define design, what is design for you?
To me,”design” is a form to deliver information, whether it is through a simple or a continuous image. A good design is to create a charming narrative while meeting client’s needs at the same time.
18Who helped you to reach these heights, who was your biggest supporter?
Being trusted and supported by my family, partner and my team.
19What helped you to become a great designer?
Never feel as a great designer.
20What were the obstacles you faced before becoming a design master?
I would say self-reflection. I am still learning of how to lead the team to make the best project.
21How do you think designers should present their work?
Feel free and be confident to share their works through social media, and the idea or the story behind them.
22What's your next design project, what should we expect from you in future?
I will continue to improve my storytelling ability and try to use different kinds of media in the future. For now, what I want to try the most is the combination of film with VFX or motion graphics, and having the opportunity to create amazing results once again.
23What's your ultimate goal as a designer?
Make a long animated movie which conveys a story that I want has always been my dream.
24What people expect from an esteemed designer such as yourself?
I think people expect me to tell more about the working experience, which helps each grow. I started to teach in universities recently because of this.
25How does design help create a better society?
Bringing kindness, positive vibe and reflection to the world. I hope that I could use such a medium make the world a little bit kinder.
26What are you currently working on that you are especially excited about?
Every new project or new opportunity makes me feel excited for I can challenge myself once again.
27Which design projects gave you the most satisfaction, why?
I would say it’s “Chick Coin”. We had a great time working together and tried to come up with different funny ideas during the project.
28What would you like to see changed in design industry in the coming years?
More and more people values the essence and the narrative itself, which is the origin of filming.
29Where do you think the design field is headed next?
People are now paying more attention to visual charm and pursuing for short-length film instead of the main idea and the story itself. What really caught people’s eyes are those value the both. I believe in the future that people will value the essence of content rather than showing off skills.
30How long does it take you to finalize a design project?
Basically one and a half month. When it is a bigger project, it may take three to four months.
31When you have a new design project, where do you start?
Understand what client needs at first and choose a medium form what fits the best. Then, tell a charming story. After establishing the main fracture, make story board, style frame, film, motion design, BGM and VO fit the title well.
32What is your life motto as a designer?
Be kind, be gentle and be mild towards everything.
33Do you think design sets the trends or trends set the designs?
If the design sets much earlier than the trend, it will not be accepted by the public. And it won’t be able to deliver stories as it should. On the other hand, if the trend sets the design, it would make the design cliche. There are no set rules but it’s about what can be accepted and conveys the right message to the public.
34What is the role of technology when you design?
Simply tells a good story by using visual and auditory skills without over explaining.
35What kind of design software and equipment do you use in your work?
I use Keynote most of the time. A good work must be built on accurate, good planning and nice communication with customers or the team. I often summarize my idea through words. In this way, I’m able to change my imagination then visualize them into words and complete scripts with the team. Also, have a big screen. It would be better if there’re two monitors.
36What is the role of the color, materials and ambient in design?
Amplify and deliver feelings. Since they are abstract and invisible, so we must use visual design to combine different elements to better convey the message.
37What do you wish people to ask about your design?
"How it is made?” “What it has been through?” “How to revise it for better instead of digression?”
38When you see a new great design or product what comes into your mind?
I would think about how much people have done to complete it, whether it’s about life experience, or any ideas.
39Who is your ideal design partner? Do you believe in co-design?
Teamwork will lead to greater project. Kindness, trust, communication and support each others are the conditions that I think are indispensable.
40Which people you interacted had the most influence on your design?
If there needs to be an answer, I would say animated movie. Like Kon Satoshi or Miyazaki Hayao, I am deeply moved by how they tell a story. They have given me a lot of inspirations and thoughts, no matter it’s narrative of dreams, virtual or for my creativity.
41Which books you read had the most effect on your design?
L’Étranger by Albert Camus, which teaches me about there are also many gray areas.
42How did you develop your skills as a master designer?
Most of my inspiration comes from animated films and video games. Those stories always attract me and become indispensable parts of my life. But I guess many things just go with the flow, even inspiration.
43Irrelative of time and space, who you would want to meet, talk and discuss with?
I would love to meet Miyazaki Hayao in person. I am still fascinated by his works now. I want to learn about his life experience, production process and state of mind while making those famous movies.
44How do you feel about all the awards and recognition you had, is it hard to be famous?
I’m really thankful to be given all these awards. They’re precious to me and my team, and we believe it’s just a beginning.
45What is your favorite color, place, food, season, thing and brand?
Silver, Japan, boba milk tea, fall, to create something and JP SPACE Studio.
46Please tell us a little memoir, a funny thing you had experienced as a designer?
There were many funny and ridiculous things me and my brother did when we were children. Since they were all too ridiculous, I won’t go into the details.
47What makes your day great as a designer, how do you motivate yourself?
I enjoyed using drawing to express my feelings since I was a child, and found out that others would be moved by this. In this way, I, who am not good at words, can tell the story through the picture. Then it slowly developed into motion graphics, hoping to show myself.
48When you were a little child, was it obvious that you would become a great designer?
In fact, I have been lack of self-confidence but love to create since I was a child. I never felt that I’m a great designer.
49What do you think about future; what do you see will happen in thousand years from now?
Humans would travel around the universe and fight with the evil aliens for wisdom, kindness and perseverance. Language isn’t the point, but it’s about communicating with other through invisible feelings.
50Please tell us anything you wish your fans to know about you, your design and anything else?
Come and get to know JP SPACE Studio through our official website or fan page!
បទសម្ភាសន៍អ្នករចនា
38 សំណួរ
I enjoyed using drawing to express my feelings since I was a child, and found out that others would be moved by this. In this way, I, who am not good at words, can tell the story through the picture.
01Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I enjoyed using drawing to express my feelings since I was a child, and found out that others would be moved by this. In this way, I, who am not good at words, can tell the story through the picture. Then it slowly developed into motion graphics.
02Can you tell us more about your company / design studio?
JP SPACE Studio was founded in 2017. We dedicated to bring experts in different fields to join our fleet and prosperity of Taiwan image circles. We also teach at colleges and universities, cooperating with young designers in the industry, sharing and supporting, and create a better and more diverse environment.
03What is "design" for you?
To me,”design” is a form to deliver information, whether it is through a simple or a continuous image. A good design is to create a charming narrative while meeting client’s needs at the same time.
04What kinds of works do you like designing most?
Basically, there’s no set form or any limitations for me to design. I am willing to try to create on my own as long as it’s proposed by the clients.
05What is your most favorite design, could you please tell more about it?
If there needs to be an answer, I would say animated movie. Like Kon Satoshi or Miyazaki Hayao, I am deeply moved by how they tell a story. They have given me a lot of inspirations and thoughts, no matter it’s narrative of dreams, virtual or for my creativity.
06What was the first thing you designed for a company?
It may sounds a little funny but the first work we made is an animated short for my relatives for his wedding. The story is about an alien who detected a strange power “love” and decided to come to earth to find out what’s happen.
07What is your favorite material / platform / technology?
We first started with motion graphics at the beginning, and we would like to use more different ways to tell stories, even to filming. We prefer to work on brand image or product commercials.
08When do you feel the most creative?
When I got good enough sleep, smoking cigarettes and feeling a bit nervous with a cup of coffee in my hand. That’s when I feel the most creative.
09Which aspects of a design do you focus more during designing?
To accurately deliver what the customer wants to deliver. It can’t be called as a design if it’s not well-delivered. Of course, also an accurate schedule planning.
10What kind of emotions do you feel when you design?
The moment when I picture how it would be realized, I would be very excited, as always.
11What kind of emotions do you feel when your designs are realized?
I would feel it’s never good enough and want to challenge again for better results.
12What makes a design successful?
Meet the clients’ need accurately with precise communication, schedule and the cooperation of the whole team.
13When judging a design as good or bad, which aspects do you consider first?
I would say the appearance. If it’s a well-told story but lack of visual charm then it probably won’t draw my attention.
14From your point of view, what are the responsibilities of a designer for society and environment?
Bring kindness, positive vibe and reflection to the world. I hope that I could use such a medium make the world a little bit kinder.
15How do you think the "design field" is evolving? What is the future of design?
People are now paying more attention to visual charm and pursuing for short-length film instead of the main idea and the story itself. What really caught people’s eyes are those value the both. I believe in the future that people will value the essence of content rather than showing off skills.
16Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Most of my inspiration comes from animated films and video games. Those stories always attract me and become indispensable parts of my life. But I guess many things just go with the flow, even inspiration. Of course, my team plays an important role in it.
17How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I am interested in every different style.There is no limit of style when conducting each project. Viewers could feel tenderness and softness in my work, which is similar to my personality. But I am always trying stronger visual expressions and style.
18Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Taiwan, and my hometown is Taitung. The historical environment has made us perseverant and indomitable. Through complete democratic freedom, we can say whatever we want and show our own story. This is the greatest thing in Taiwan.
19How do you work with companies?
Allowing everyone performs their own duties and establish a horizontal communication channel.
20What are your suggestions to companies for working with a designer? How can companies select a good designer?
Allowing everyone performs their own duties and plans the schedule at first. Establish a horizontal communication channel, so that everyone has the opportunity to speak. And never let inefficient meetings get in the way. A good designer also needs to have good communication skills and the enthusiasm to create beautiful things.
21Can you talk a little about your design process?
Understand what client needs at first and choose a medium form what fits the best. Then, tell a charming story. After establishing the main fracture, make story board, style frame, film, motion design, BGM and VO fit the title well.
22What are 5 of your favorite design items at home?
The art installation “Slow Dance”, the Japanese lucky cat made in Showa period and the poster of 2001: A Space Odyssey.
23Can you describe a day in your life?
I’m a person who values daily routine. A simple breakfast with a cup of coffee starts my day in the morning. Then I think about the script, upcoming project and have meetings with my team. After work, I feed and talk with my cat, have a nice dinner with my partner and relax till I sleep.
24Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Have your own daily routine, have a regular life but keep extra time for sudden changes. Feel and observe every moment of life, and make analyzing a habit. Don’t start your work from first coming up visual appearances but change the story into words when work with clients.
25From your perspective, what would you say are some positives and negatives of being a designer?
Be positive towards each new project, be willing to embrace new things, and have teamwork experience as much as possible.
26What is your "golden rule" in design?
Happy comes the first. I would always ask myself “Am I happy?” and “Are the team members happy?”.
27What skills are most important for a designer?
To observe and to analyze. Observe tiny things and feel the feelings then analyze them and convert them into your own thoughts.
28Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
I use Keynote most of the time. A good work must be built on accurate, good planning and nice communication with customers or the team. I often summarize my idea through words. In this way, I’m able to change my imagination then visualize them into words and complete scripts with the team.
29Designing can sometimes be a really time consuming task, how do you manage your time?
Teamwork and collaboration. Make the best use of time when allowing each one to pay full attention on their own work. Trying to build mutual understanding through horizontal communication at first. A nice and complete communication could improve the efficiency of the whole project.
30How long does it take to design an object from beginning to end?
Basically one and a half month. When it is a bigger project, it may take three to four months.
31What is the most frequently asked question to you, as a designer?
How can I make a better project to meet client’s need and the team’s expectations?” “How to express myself more clearly and be more precise on work?”
32What was your most important job experience?
I will learn many different things from different clients, partners of each project.
33Who are some of your clients?
I would prefer working with the brands. I worked with Disney,EVERGREEN Group,Porsche,Yahoo and TED.
34What type of design work do you enjoy the most and why?
Being trusted and being respected on work.
35What are your future plans? What is next for you?
I will continue to improve my storytelling ability and try to use different kinds of media in the future. For now, what I want to try the most is the combination of film with VFX or motion graphics, and having the opportunity to create amazing results once again.
36Do you work as a team, or do you develop your designs yourself?
As a director of JP SPACE Studio, we have always worked as a team.
37Do you have any works-in-progress being designed that you would like to talk about?
We are now continuing to cooperate with different brands for commercials or brand image, looking forward to make something that catches people’s eyes.
A' Design Award គឺជាពានរង្វាន់រចនាល្អអន្តរជាតិដែលវាយតម្លៃដោយគណៈកម្មការ។ ចូលរួមក្នុង A' Design Award ដើម្បីទទួលបានឱកាសក្នុងការទទួលស្គាល់ដោយគុណសម្បត្តិ ទទួលបានកិត្តិនាម កិត្តិយស និងការផ្សព្វផ្សាយសម្រាប់ការងាររបស់អ្នក។ ដាក់ស្នាដៃរបស់អ្នកសម្រាប់ A' Design Award ហើយប្រកួតប្រជែងដើម្បីឈ្នះ A' Design Prize ដ៏គោរពរាប់អាន។