I've working as designer for over 10 years now. I used to work for OEMs, advertising company and done some commercial design.
01Could you please tell us about your experience as a designer, artist, architect or creator?
I've working as designer for over 10 years now. I used to work for OEMs, advertising company and done some commercial design. But I also worked in a small studio, handling some independent projects from renown choreographers, theaters, and museums. Before I graduate, I studied graphic and interaction design both back home and in United States.
02How did you become a designer?
I used to want to be a Manga artist but I obey to reality. I always has interest in drawing, but I don't want to be an artist so I choose to be a designer. I guess I have lots of small factors that drove me into the life I had now, but never was someone or individual event that makes me immediately to be designer in one day. Life is a continuous journey for me. Everything is intertwingled.
03What are your priorities, technique and style when designing?
My principles when it comes to design, is to figure out "what's the problem?" I need to define the scope of a project to think about solutions. The scope includes discussion of constrains, resources, possible points of views...etc. Then I start ideating. Once I have the idea, I build multiple versions of mock-ups to iterate and collect feedback. Once I have all the bones of the materials, then I think about how to polish and aesthetics.
04Which emotions do you feel when designing?
I always have lots of ups and downs along the way. Design is an exhausting activities no matter how interesting and exciting it was. The beginning of design is usually chaotic. Lots of thoughts and debates from different perspectives.cBut once it reaches to the execution and development, things will become easier — if you're lucky enough.
05What particular aspects of your background shaped you as a designer?
I think my background of being a graphic deigns who worked with many editors helps a lots. The learning of information architecture has helped me to observe how people thinking and how that relate to their final decisions. It makes me think deeper of cognition load and bias analysis. So eventually I am able to handle multiple decision making points at the same time, without loosing the context and relations in between. This is crucial to designers especially when you need to work with people come from different background. Observing how they think helps you advocate on your argument from their perspective.
06What is your growth path? What are your future plans? What is your dream design project?
I read lots of Manga when I grow up so it provides a wild world of imagination. But it kinds of limits my way of drawing. Then I studied art in high school, mostly focus on skill training, sharpen your eyes to observation. Then design liberate me into a dazzling world. Sometimes I still get confused of what' the real purpose of design should be. But my overall goal is to push my limitation and never feel regret. So whatever the next the project would be, I will do my best to finish it.
07What are your advices to designers who are at the beginning of their career?
Design is not an easy job. New challenges always waiting for you so you need to prepare yourself. Prepare to proactivly learn new skill and new knowledge along your career. And you'll have to be very resilient and rigorous while not losing your imagination. Work hard on the basic solid and work strategic on the high level stuff.
08You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Don't focus on the surface level and attracted by the fancy appearance. Focus on the design process when you're attracted by some projects. Studying how designers solve problems — why they propose this point of view, what are they trying to achieve, what's the context that drive them propose this — will give you more than mimicking the style.
09What is your day to day look like?
I have been working over 12 -16hrs for the past year. But that's what you can expect as a designer. I usually wake up at 8am and sleep at 2am. Drink coffee and quietly woking because I don't like discussion in the morning. I like to leave meeting and conversation to the afternoon. Then I slept until 11am over the weekend. Sleep makes me happy if you ask.
10How do you keep up with latest design trends? To what extent do design trends matter?
I guess I like the motion graphic and that's the only trends I'm following. I like it because it's a results of pursuing illustration and animation at the same time. I like the goal behind the trend. For the rest, I do believe rather develop my conclusion on something, rather it's a form factor or style or way of thingking. But if I need to follow some guidelines, I usually refer to Pinterest.
11How do you know if a product or project is well designed? How do you define good design?
I tend to look into its goals and context to help me decide if this project is great. A good design need to seamlessly thrive from its background. Then I will judge if this design has made something different? Is this has the capabilities to seduce behavior or awareness change? A good design needs to fit into its social context.
12How do you decide if your design is ready?
When you feel there's not much you can do. And usually a project comes with a deadlines. You have to consider the resources you could use.
13What is your biggest design work?
Musiac is my biggest work so far. But I use to spent over a year study how movie lens applied to Manga narratives. I analyzed over 10,000 pages of comic books and map out the hidden camera behind the scene, to testify why comic worth the name of the ninth category of art.
14Who is your favourite designer?
I refer to some Japanese designers like Kenya Hara, his design on 2005 Japan EXPO is nicely connect to local and traditional culture. His opinion on the color white has affect me so much on design philosophy. Also I have my favorite illustrator — Steven Simpson, the very few creative artist who could transform a visual style into an innocent and playful language.
15Would you tell us a bit about your lifestyle and culture?
As a foreign worker in America, I definitely feel some culture differences that affect my way of design thinking. Grow up with a high context language, I like to start with high-level conceptual goals and go down. But in english culture, it usually start with single point and then gradually grow up. Both of them have pros and cons and I find this differences somehow complete my design strategy and philosophy.
16Would you tell us more about your work culture and business philosophy?
I work in an international agency so I meet diversified colleagues on daily basis. It's not an easy job to work with people with different background. Confrontation happens every day since we're so enthusiastic about the work. But we've learned how to cope with our differences and cooperate. I am more like systemic designer and experience architects in our studio. My job mostly focus on the interaction system but from time to time I do illustration and animation to help depict ideas.
17What are your philanthropic contributions to society as a designer, artist and architect?
I used to train some young designers in my previous work. I listen to their concerns and provides suggestions in terms of professional and person life. But I haven't had any chance to do a pro bono project. If I had the opportunity I am happy to try.
18What positive experiences you had when you attend the A' Design Award?
Won the A Design awards gave me some power to keep moving so I'm really excited about it. Hoping this is a good sign that more positive things will come in 2020. I gain some software skills because of this competition so I think young designer should try to attend as much as possible. It helps not only in PR but also to sharpen your skills.
The main idea is to map out all genres on the 2 dimension graphic and visualize user's taste in the shape of a bubble. User could drag the outline of the bubble to generate different recommendations.
01What is the main principle, idea and inspiration behind your design?
The main idea is to map out all genres on the 2 dimension graphic and visualize user's taste in the shape of a bubble. User could drag the outline of the bubble to generate different recommendations. I referred to the philosophical definitions of a map and how it help us to find directions.
02What has been your main focus in designing this work? Especially what did you want to achieve?
I've always been interested in how our brain process information. Human's cognition is a result of both internal and external. If interface represents a tangent point of our mind the real world, it shouldn't be considered as merely astheatic issue. So the goal behind this project aims to exploring what roles interface could play in the decision making process.
03What are your future plans for this award winning design?
I am looking for opportunities to present this project. I've shown this project to data analysist and they've shown high interest. So maybe I will write a paper to describe the goal and intentions behind.
04How long did it take you to design this particular concept?
I spent probably 6 months to define what's the problem of searching and recommendation system before I landed on this mapping idea.
05Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
I've always struggled to tell Youtube or Google that "this is not what I'm looking for" because current systems don't provide feedback mechanism to their audiences. It's a really common frustration among its users, so, as an interaction designer, I tried to propose a different perspective of how to solve this.
06Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
I haven't think about it because this project is just a beginning. But I am happy to work with anyone who is interested in Musiac to make it into reality.
07What made you design this particular type of work?
Lots of times when I'm listening to music, I feel I'm in a loop and couldn't find the way to expand my recommendations. I don't know how to break the loop for a long time until I started to see interface & experience design differently, then I see possibilities to propose the unconventional solutions.
08Where there any other designs and/or designers that helped the influence the design of your work?
Yes, I consulted this project with many people, my professor, my colleagues, the founder of EveryNoise, sociologist, and programmers. Lots of people have helped me along the design process.
09Who is the target customer for his design?
Any person who struggled to expand their musical taste on current platforms. People who are tech-savvy, willing to spend time to do research to make sure they're not trapped in the comfort zone.
10What sets this design apart from other similar or resembling concepts?
Musica has a very unusual interface, its UX was actually build on its UI. Musiac's interface determined how people see options. It's usually the opposite in current industry — build the framework of UX then UI polish the work. Musiac gives a further goal of data visualization to inspire users to proactively do something.
11How did you come up with the name for this design? What does it mean?
Musiac means " the maniac in music". Also has a slightly implication of the art of mosaic.
12Which design tools did you use when you were working on this project?
Paper/pencil. Adobe. Imaginations.
13What is the most unique aspect of your design?
It nothing like current musical interface because it has a higher level goal of helping people process information better to fight against algorithm autocracy.
14Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
I consulted with many people along the way, but I build this project by myself so it really takes me a long time to finish it.
15What is the role of technology in this particular design?
Algorithm is the key to map out all genres. There are over 40 millions songs exist on a single platforms, without the help of programing, it's impossible to visualize the fuzzy relations between each songs.
16Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
I did multiple contextualized research, such as interviews, remote user testing and behavior observation. The analytical research includes study reports on consumer behavior change, do questionnaire to seek people's feeling about songs, etc.
17What are some of the challenges you faced during the design/realization of your concept?
The business and advertising dominates the final results of recommendation. So the end users needs are actually contradicting with the need of industry. It might not have an immediate impact on my project since it's not on the market, but it hard to seek the right solution when there're other intention behind the algorithm.
18How did you decide to submit your design to an international design competition?
My colleague told me I should try to publish my project so I start to see what are the competitions I could join.
19What did you learn or how did you improve yourself during the designing of this work?
I learned lots of history about algorithms and how it evolved to this complex level. The different goals of rating system and how it gradually become recommendation index. Also I learned lots of After Effects skills.
បទសម្ភាសន៍ទេវតារចនា
50 សំណួរ
I have a master degree on graphic design and interaction design. Been working in the field for over 10 years now. I've worked as illustrator, teacher, designer.
01Could you please tell us a bit about your design background and education?
I have a master degree on graphic design and interaction design. Been working in the field for over 10 years now. I've worked as illustrator, teacher, designer. Handle projects from OEMs, museums, publishers, artists, theaters... etc.
02What motivates you to design in general, why did you become a designer?
My biggest motivation is usually when I see the work I done went public, the achievement. See my efforts have become something really makes me happy. That's probably why I choose to be a designer.
03Did you choose to become a designer, or you were forced to become one?
I guess both. I choose to be a designer because I thought that looks like a cool job. But the reality is not that cool. Most of the time you have probably 40 percent time to design, then the rest 60 percents is dealing with all kinds of nonsense. So I kind of force myself to keep running on this road.
04What do you design, what type of designs do you wish to design more of?
I design interaction between machine and human. I hope one day I could show people why interface is way more important than they think. Experience and interface are really two sides in one. It's way more powerful then we think. Too bad it was considered only as aesthetic issues.
05What should young designers do to become a design legend like you?
Keep walking and don't limited in one field. Be versatile and a cross-field designer.
06What distinguishes between a good designer and a great designer?
Good designers have good ideas. Great designer bring ideas to life.
07What makes a good design a really good design, how do you evaluate good design?
When it fits its project scope. The great work usually fits its context seamlessly and has the ability to guide people to gradully change their behaviors. When a user couldn't remember how was his/her life looks like before that specific product showed up, I think then the work could be called as good design.
08What is the value of good design? Why should everyone invest in good design?
Good design reflect & provoke people's life. It tells people how they think about themselves. Good design invites introspective thinking and improvisations.
09What would you design and who would you design for if you had the time?
I usually design fictional stories when I have some free time. I wrote and draw my stories. It's the pleasure only for myself.
10What is the dream project you haven't yet had time to realize?
My next project.
11What is your secret recipe of success in design, what is your secret ingredient?
My tips is good ideas usually showed up when you're doing something unconcious, such as taking showers, felling into asleep, or walking. If you derive enough observation from daily life and learned enough, good ideas will jump out. Let your brain do the job. It connects thoughts without us knowing it.
12Who are some other design masters and legends you get inspired from?
Kenya Hara. Steven Simpson. Paul Pangaro. Vannevar Bush.
13What are your favorite designs by other designers, why do you like them?
2005 Japan Expo. So nicely blend into local culture with a respectful attitude.
14What is your greatest design, which aspects of that design makes you think it is great?
My favorite project is the Chinese Kan Opera Calendar I designed in 2015 when I was a graphic designer. I designed the calendar from scratch all by myself and it only went through one iteration with the client. It's such a delicate gift and has so many different layers to indicate the subtle transition with the Opera story. The reason I like it the most is not just because of the visual, but for its surprising experiences the calendar provides when an audience first open it. These tangible serendipities is hard to find within digital era. Interaction design has overemphasized the smoothness of functionalities and neglected the importance of creating possibilities. And this has become my ultimate goal as an IxD designer now.
15How could people improve themselves to be better designers, what did you do?
Don't let yourself go easy. Design is a continuous, life-long process. Keep learning and keep working.
16If you hadn't become a designer, what would you have done?
A historian
17How do you define design, what is design for you?
A profound language, inviting relationship & conversation between the object and the person.
18Who helped you to reach these heights, who was your biggest supporter?
I have met lots of good people along the way. They are my teachers, friends, family. They all kindly provide support in different forms of my career.
19What helped you to become a great designer?
A small theater in my head that always wondering. And I do self-teaching from time to time.
20What were the obstacles you faced before becoming a design master?
Social skills. I am not an extroverted person but that's important in this industry to have connections with others.
21How do you think designers should present their work?
Participate design competitions and forums. Write books or blogs.
22What's your next design project, what should we expect from you in future?
Maybe I will come up with something to help us to deal with this pandemic. Especially something with highest level goal of a social economic system
23What's your ultimate goal as a designer?
When I look back to my career, I won't feel regret.
24What people expect from an esteemed designer such as yourself?
Problem solved.
25How does design help create a better society?
Make complicated things easier to understand.
26What are you currently working on that you are especially excited about?
A motion graphic that I worked from scratch.
27Which design projects gave you the most satisfaction, why?
Musiac. Because I put lots of efforts in it.
28What would you like to see changed in design industry in the coming years?
I really hope how people see interface could change in the next couple of years. Look beyond the aesthetic and typography. It's a really powerful touch point between our conscious and reality. It decide what we see and how we see things. Shouldn't be judge by how it looks. It represents a point of view, an attitude.
29Where do you think the design field is headed next?
I hope design could focus more on real-life experiences, instead of everything goes digital. I hope designers could focus more on the meaning of an object. Bring back the old notion of take objects seriously.
30How long does it take you to finalize a design project?
From weeks to months. Sometimes years. Really not my call.
31When you have a new design project, where do you start?
Figure out what's the problem. How should I define it. I usually ask myself: What's the frame of this project?
32What is your life motto as a designer?
Keep walking.
33Do you think design sets the trends or trends set the designs?
Both. most designers let trends set themselves, some designers sets the trends.
34What is the role of technology when you design?
A catalyst to seduce more playful interaction. A boost to bring concept to reality.
35What kind of design software and equipment do you use in your work?
Macbook pro, Adobe, wacom, iPad and some music.
36What is the role of the color, materials and ambient in design?
Inspirations.
37What do you wish people to ask about your design?
What makes you come up with an idea like this?
38When you see a new great design or product what comes into your mind?
I need to do research about its story and context. Or sometimes just let the "wow" feeling runs for a while.
39Who is your ideal design partner? Do you believe in co-design?
Someone who knows me. The ideal co-designer have to be compatible to each other, in terms of skills, way of thinking, open minded, and most importantly, there need to be some mutual trust.
40Which people you interacted had the most influence on your design?
My previous boss. He taught me so much about typography and information architecture. He is the founder of my design career. Then my professor at CCS. He changed my way of thinking the moment he walk into the classroom. He showed me how to be logical and conceptual and specific during the chaotic design process.
41Which books you read had the most effect on your design?
Designing design by Kenya Hara. As we think by Vannevar Bush
42How did you develop your skills as a master designer?
Self-learning. Be proactive finding solutions when you have a problem.
43Irrelative of time and space, who you would want to meet, talk and discuss with?
Aubrey Vincent Beardsley in 19th century. Really want to see how he came up with the unconventional illustrations against the trends.
44How do you feel about all the awards and recognition you had, is it hard to be famous?
It takes lots of time and effort to join these awards. Not an easy tasks.
45What is your favorite color, place, food, season, thing and brand?
I like all real colors in nature. Favorite place depends on who I am with. I like sushi and seafood. Favorite thing is dreaming when I slept. Favorite brand: 22 studio.
46Please tell us a little memoir, a funny thing you had experienced as a designer?
Once a client told me they have their logo in file and when I opened it, I realize it's a word documents.
47What makes your day great as a designer, how do you motivate yourself?
When I see my efforts become something real and useful. Achievement drives me the most.
48When you were a little child, was it obvious that you would become a great designer?
I draw on my father's white wall. And I read a bunch of Manga.
49What do you think about future; what do you see will happen in thousand years from now?
Everything finally goes into quiet.
50Please tell us anything you wish your fans to know about you, your design and anything else?
Please continue to be the best of yourself.
បទសម្ភាសន៍អ្នករចនា
39 សំណួរ
I have a background in graphic design and interaction design. The over 10 years of graphic design experiences have made me more aware of and interested in information architecture and cognition/behavior.
01Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I have a background in graphic design and interaction design. The over 10 years of graphic design experiences have made me more aware of and interested in information architecture and cognition/behavior. So I gradually developed my own way to observe people's decision making process and turned me into an experience designer.
02Can you tell us more about your company / design studio?
LinStudio was founded in 2009, specializing in graphic design and integration design from systemic social perspectives. We take design as a profound language to communicate and solve problems for better relationships. We ask questions such: how could we inspire new dialog between human and technology? What kind of society do you want to live? What's the societal potential being neglected? LinStudio seek the harmonious interaction between machine and people.
03What is "design" for you?
Design should be a profound language to communicate future possibilities. It shouldn't be considered only as a mean to achieve some style or form factors. People should pay more attention to the design process, instead of outcome.
04What kinds of works do you like designing most?
Anything that include challenges or learning opportunities makes me excited.
05What is your most favorite design, could you please tell more about it?
I like things that couldn't easily identified they have been designed, but yet still have a trace of elegance and elaboration. In other words, I like the invisible design — guiding people/users/audiences when they don't even know they've been introduce to something new.
06What was the first thing you designed for a company?
The monthly letter for my university
07What is your favorite material / platform / technology?
Material: paper / Platform:Google map & Adobe / technology: tourbox
08When do you feel the most creative?
When I almost fell into asleep.
09Which aspects of a design do you focus more during designing?
I focus more on defining what's the problem, what's the scope and what's the prerequisite of possible solutions. This helps me to find the edges of a system and when you laid everything on the table properly, usually means the right answer is somewhere there.
10What kind of emotions do you feel when you design?
Depend on what stage you are in right now. The first ideation process is usually about panicking and screaming. But once you found the answer, the emotion will become focused and energetic.
11What kind of emotions do you feel when your designs are realized?
Super excited. Someone resonate with my work is the power to keep me running.
12What makes a design successful?
When it is actually being used. Wears and tears makes a design project fulfilled.
13When judging a design as good or bad, which aspects do you consider first?
Depends on the scope & conditions. Some design are horrible in terms of production and execution, but yet very inspiring to others.
14From your point of view, what are the responsibilities of a designer for society and environment?
Just thinking of responsibilities to other is an amazing achievements. Bring the concept of "from cradle to grave" to the design process is extra difficult, not to mention thinking systemically. But I do think knowing your work and its influences from holistic perspective is crucial to modern designers.
15How do you think the "design field" is evolving? What is the future of design?
I personally believe there will be no lines between different design field in the future. Modern design requires multi-functioning skills applied across the industry. But experience will continued to be highlighted, both digital and real-life expreiences. How we see technology today might shift to focus more on emotion and companionship.
16When was your last exhibition and where was it? And when do you want to hold your next exhibition?
Let exhibition was 2018 CCS student show. Haven't think about the next one yet.
17Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Inspiration usually come from living experiences, especially when I notice something I am not happy about it. I feed my creativity from observing other people's behaviors. Are they consistent to what they're saying? if not, there must be something wrong. What's the reason causing this discontinuous? How to make it better?
18How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
Logical, Future-focused, and diversified. I approach design by figuring out what's the problem.
19Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
America. Pros: I have plenty of time to think because this is a really isolated place. Cons: There is nothing in between. It's either too much or too little, in terms of everything.
20How do you work with companies?
Define what's the scope of the problem. Discuss the prerequisites with clients and colleagues. Ideate. Execution. Collecting feedback and reflect on your solutions.
21What are your suggestions to companies for working with a designer? How can companies select a good designer?
Observe how they work and think, instead of focus on the works.
22Can you talk a little about your design process?
Define what's the scope of the problem. Discuss the prerequisites with clients and colleagues. Ideate. Execution. Collecting feedback and reflect on your solutions.
23What are 5 of your favorite design items at home?
Floor lamp. Laptop. Tea pot. Book I am reading and my bed.
24Can you describe a day in your life?
Wake up at 8 am and took my allergy pills. Work for another 8 hrs then go home cooking. Take my dog for a night walk.
25Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Don't let yourself go easy. Designers need to be able to handle stress on daily basis. So be harsh on yourself.
26From your perspective, what would you say are some positives and negatives of being a designer?
Positive: be able to work on fun and challenge projects. Negative: Have to keep learning. It's really exhausting.
27What is your "golden rule" in design?
Be honest to yourself. You have to believe in your work in any condition.
28What skills are most important for a designer?
Be able to learn from anyone, anything.
29Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
Most important tools: Pen, pencil and good eyes. Also, walking helps.
30Designing can sometimes be a really time consuming task, how do you manage your time?
Keep working all the time and sleep as much as you can when you can. Think stretegically before work. Make plans but don't stick to it. Be flexible.
31How long does it take to design an object from beginning to end?
could be hours, or days, or months. Sometimes it runs for years. It really not your choices.
32What is the most frequently asked question to you, as a designer?
What do you do? How do you do it? what's your inspiration come from? What kind of book you're reading now?
33What was your most important job experience?
Working with renowned artists & editors in a small studio. I've learned lots of valuable working attitude about how they treat their works. They treat everyone/everything with rigorous and resilient approaches is really a million dollar lesson to me.
34Who are some of your clients?
Universities, libraries, artists, small business... etc.
35What type of design work do you enjoy the most and why?
Projects that required with a little constraints but not too much. Limitations makes people be more creative.
36What are your future plans? What is next for you?
Depends on when the pandemic will ends. Really not sure right now but I will keep running.
37Do you work as a team, or do you develop your designs yourself?
By myself. But I learn from others.
38Do you have any works-in-progress being designed that you would like to talk about?
Hoping I can design something useful in the post pandemic era.
A' Design Award គឺជាពានរង្វាន់រចនាល្អអន្តរជាតិដែលវាយតម្លៃដោយគណៈកម្មការ។ ចូលរួមក្នុង A' Design Award ដើម្បីទទួលបានឱកាសក្នុងការទទួលស្គាល់ដោយគុណសម្បត្តិ ទទួលបានកិត្តិនាម កិត្តិយស និងការផ្សព្វផ្សាយសម្រាប់ការងាររបស់អ្នក។ ដាក់ស្នាដៃរបស់អ្នកសម្រាប់ A' Design Award ហើយប្រកួតប្រជែងដើម្បីឈ្នះ A' Design Prize ដ៏គោរពរាប់អាន។