The focus is to break out of the norm, from designing what goes on a name card to designing its function. Returning the essential function of a name card, which is connecting, and try to extend that.
01What is the main principle, idea and inspiration behind your design?
To express the brand's identity of experimental design.
02What has been your main focus in designing this work? Especially what did you want to achieve?
The focus is to break out of the norm, from designing what goes on a name card to designing its function. Returning the essential function of a name card, which is connecting, and try to extend that.
03What are your future plans for this award winning design?
It is our own branding identity, so the plan is to carry out its purpose for our studio.
04How long did it take you to design this particular concept?
From design research to completing the execution, about a month.
05Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
We are inspired by "The theory of Six Degrees of Separation" which navigates as the primary concept in design thinking, you may read the details in our design brief. But long story short, we believes a name card is at it's most communication deliverance when passed over from a first-degree acquaintance to a second, meaning the person who receives the card shares it again with other potential clients or friends. Such a scenario is explored in the design.
06Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
It is for ourselves.
07What made you design this particular type of work?
We liked the challenge, a desire for the unknown.
08What sets this design apart from other similar or resembling concepts?
The interactive quality to the design.
09How did you come up with the name for this design? What does it mean?
Name cards, product wrapping and so on, have been all time necessary assets for brands and individuals to communicate. Also we aim to return and focus of the functionality of such, so we named this Unto Communication Tool.
10Which design tools did you use when you were working on this project?
Photoshop, Illustrator, Indesign and Keyshot.
11What is the most unique aspect of your design?
Our design suggests the card to be split into two and encourages the user to keep one and share one. The design aims to increase the connections that one name card can make, and one social networking scene could offer.
12Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
Yes, like we mentioned earlier, "The theory of Six Degrees of Separation" navigates as the primary concept in design thinking. Research as found that, in a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second.
13What are some of the challenges you faced during the design/realization of your concept?
The challenge is trying to come up with ways to enhance the user experience of a name card, to be experimental on something so ubiquitous.
បទសម្ភាសន៍ទេវតារចនា
18 សំណួរ
We both completed our BFA in Product Designs at Parsons The New School at New York.
01Could you please tell us a bit about your design background and education?
We both completed our BFA in Product Designs at Parsons The New School at New York.
02What motivates you to design in general, why did you become a designer?
Finding small solutions, but solutions nevertheless, to a world that has so many problems.
03Did you choose to become a designer, or you were forced to become one?
Choose, of course, Asian parents usually force you to not be one, so quite the contrary.
04What do you design, what type of designs do you wish to design more of?
Not limited to any category, but we hope to design to last.
05What should young designers do to become a design legend like you?
Know what moves you and strive to be better at it.
06What distinguishes between a good designer and a great designer?
The greater the urge and attempt to achieve a harmonious balance between usefulness, functionality, aesthetics, means of production, and making an object or experience speak to our emotions.
07What makes a good design a really good design, how do you evaluate good design?
Its only accurate to refer to Dieter Ram's "10 principle of Good Design", we cannot agree more.
08What is the value of good design? Why should everyone invest in good design?
The world has unsolvable issues, and it just throws one over the top, for instance, poverty and pollution. But good design can be small solutions, that builds towards making this world a better place. By tackling those unsolvable issues in any creative perspectives or just opening a new dialogue.
09What would you design and who would you design for if you had the time?
Design solutions to communities in need (mostly related to education, wellness and health issues).
10What is the dream project you haven't yet had time to realize?
A set of furniture
11Who are some other design masters and legends you get inspired from?
Theres plenty, to speak of some: Dieter Rams, Oki Sato and Tadao Ando.
12What are your favorite designs by other designers, why do you like them?
We are a fan of objects that speak for themselves, one of our favorite design is Rams’s wall-mounted audio system. Comprised of two speakers, a tape recorder and a control unit, it was first made in 1964. The form is so simple with the intuitive functionality. The quiet appearance and tactile detail make the product shines for generations.
13How could people improve themselves to be better designers, what did you do?
Stop being a designer, try to be a user, a craftsmen, a manufacturer. And soak up this world of information but stay tune and refine what you choose to put on your plate.
14If you hadn't become a designer, what would you have done?
Psychologist or recently i am thinking an awful lot on farming.
15How do you define design, what is design for you?
A creative communication with aesthetics.
16When you have a new design project, where do you start?
Start from bring a user, the end receiver, the manufacturer, anything but the designer.
17Do you think design sets the trends or trends set the designs?
Design sets the trends, for sure, a good design is meant to last and serves as classic.
18When you see a new great design or product what comes into your mind?
Think we’d be emotional. Passionate and feel inspired.
បទសម្ភាសន៍អ្នករចនា
21 សំណួរ
The studio started as a collaboration between Angela and Mish, back in 2014 where they obtained their BFA in Product Design at Parsons The New School, New York.
01Can you tell us more about your company / design studio?
The studio started as a collaboration between Angela and Mish, back in 2014 where they obtained their BFA in Product Design at Parsons The New School, New York. They have since been developing a cohesive body of work in fields of product, communication and spacial design.
02What is "design" for you?
We perceive our role as bridges that connects different fields and perspectives, linking between crafts, industry, objects, users, between people and the nature we live in including the historical, political and social forces that have shaped our environment. Therefore, design is finding what seems to one as an appropriate relationship and realizing that in a beautiful manner.
03What kinds of works do you like designing most?
We like to design things with a poetic touch.
04What is your most favorite design, could you please tell more about it?
We are a fan of objects that speak for themselves, one of our favorite design is Rams’s wall-mounted audio system. Comprised of two speakers, a tape recorder and a control unit, it was first made in 1964. The form is so simple with the intuitive functionality. The quiet appearance and tactile detail make the product shines for generations.
05What was the first thing you designed for a company?
Branding and interior design for Japanese cuisine in SoHo, Manhattan
06What is your favorite material / platform / technology?
We are excited to be in contact with various of materials that our project should lead us to. But often times we find ourselves coming back to what have always been the familiar building blocks such as wood, glass, stones(minerals) and ceramic.
07When do you feel the most creative?
When challenged. That is when creativity is called for, in a circumstance that a solution is needed and resources is limited.
08Which aspects of a design do you focus more during designing?
It would be design research, and trying to think out of norms in order to find a fresh and suitable answer for a solution to better user experience.
09What kind of emotions do you feel when you design?
The strong desire for the unknown.
10What kind of emotions do you feel when your designs are realized?
The exclamations of joy.
11What makes a design successful?
When the object or experience is made better, by finding a harmonious balance between usefulness, functionality, aesthetics, means of production, and most of all speaks to our emotions.
12When judging a design as good or bad, which aspects do you consider first?
If the design brings anything valuable or interesting to the table.
13From your point of view, what are the responsibilities of a designer for society and environment?
Designers are repositories of desire. They vitalize the imagination and drive consumption. They inspire the world to see things be different and believe we can progress toward that imaginary world to making our dream comes true.
14How do you think the "design field" is evolving? What is the future of design?
Design plays a fundamental role is sustainability because its the design that determines which resources are employed and how they are used. Design field after post war was aimed to make life better, nowadays we are in an unbalance designboom and great consumption. The future of design should take the responsibility to fix the issues, make the value of reduce, reuse and recycle to construct a healthier world.
15When was your last exhibition and where was it? And when do you want to hold your next exhibition?
Tokyo, Japan in Spring 2019
Taipei, Taiwan in summer 2020
16Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
We are the designers who propagates to work in sync with nature.
17How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
We design by constantly challenging the way we perceive things, and hoping to bring fresh dialogues and perspectives. We want our design to speak for itself, and so not adding too much characteristics if not necessary. In the style language, we take on a style that is rather minimal, and usually nature inspired.
18Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
Growing up in multicultural background, and currently back in the hometown, Taipei, it has been repositioning ourselves to discover the roots that's part of our identity.
19What are your suggestions to companies for working with a designer? How can companies select a good designer?
Life is a rollercoaster we all learnt from struggles.
20Can you talk a little about your design process?
Meditation, research, sketching, model making.
21Designing can sometimes be a really time consuming task, how do you manage your time?
We feel like the design does not separate work from life, it is interweaved together and by managing the time is to find the balance of soaking up life and inspirations, could be small things or a planned trip, and being diligent and on top of deadlines at the same time.
A' Design Award គឺជាពានរង្វាន់រចនាល្អអន្តរជាតិដែលវាយតម្លៃដោយគណៈកម្មការ។ ចូលរួមក្នុង A' Design Award ដើម្បីទទួលបានឱកាសក្នុងការទទួលស្គាល់ដោយគុណសម្បត្តិ ទទួលបានកិត្តិនាម កិត្តិយស និងការផ្សព្វផ្សាយសម្រាប់ការងាររបស់អ្នក។ ដាក់ស្នាដៃរបស់អ្នកសម្រាប់ A' Design Award ហើយប្រកួតប្រជែងដើម្បីឈ្នះ A' Design Prize ដ៏គោរពរាប់អាន។