Briefly, I can say I am hardworking, and aim to include as much detail as possible within my work.
01Would you tell us more about your work culture and business philosophy?
Briefly, I can say I am hardworking, and aim to include as much detail as possible within my work.
02What are your philanthropic contributions to society as a designer, artist and architect?
I've always dreamed of designing a building for the public. In fact, my degree thesis dealt with precisely this and that is the verification of a project of a building for strategic use. And by strategic we mean any building intended as a refuge in case of natural disasters.
បទសម្ភាសន៍ទេវតារចនា
42 សំណួរ
I Graduated in Architecture Design and Master in Industrial Design at the University of Florence. I had the joy of experiencing projects on the art of gardens, architecture, and the valuation and sale of buildings with…
01Could you please tell us a bit about your design background and education?
I Graduated in Architecture Design and Master in Industrial Design at the University of Florence. I had the joy of experiencing projects on the art of gardens, architecture, and the valuation and sale of buildings with historical and monumental value.
02What motivates you to design in general, why did you become a designer?
My motivations derive from turning the imagination into reality. A dream of many, I am sure, but mine nonetheless.
03Did you choose to become a designer, or you were forced to become one?
I have always had the freedom to choose in my life, including my studies, because according to my family it was my responsibility. I still don't know what they would have preferred for me. And I asked several times out of curiosity even years later, having made my choice.
04What do you design, what type of designs do you wish to design more of?
Each project is a new experience. It's like changing jobs every day. You have to reinvent yourself every day. Every day you have to research, study, change points of view. Every project, whatever it is, is a challenge. So the answer is that I want to design, and design anything that is new to me.
05What should young designers do to become a design legend like you?
Listening by memorizing everything possible. To observe. Keep your hand warm by drawing continuously. Reason absurdly and then file each project following the restrictions of the set guidelines, with the precision and patience of a luthier.
06What distinguishes between a good designer and a great designer?
A good designer just wants to improve his lifestyle. A great designer wants to improve your lifestyle.
07What makes a good design a really good design, how do you evaluate good design?
When it is accessible to all, and makes them feel uniqe.
08What is the value of good design? Why should everyone invest in good design?
The value of a good design is subjective. I would not say there is a strict idea on it.
09What is the dream project you haven't yet had time to realize?
Currently, my dream project is a theatre. Theatres, in my opinion, hold a lot of potential for realizing beauty in almost all the senses.
10What is your secret recipe of success in design, what is your secret ingredient?
The secret ingredient is to have no secrets. It is a great display of inventive and creative strength. I've always said that everyone can have "a giraffe neck" to copy your idea today, but I'll have ten ideas ready for tomorrow.
11Who are some other design masters and legends you get inspired from?
I dont want to come off as controversial, but all the designers I managed to study.
12What are your favorite designs by other designers, why do you like them?
I have no favorite design, they all have their pros and cons.
13If you hadn't become a designer, what would you have done?
It is impossible to answer this question. Often it is not possible to change destiny and often destiny changes us as people. I could have been a high school teacher, or died in an illegal motorcycle street race. I can only say that I was lucky.
14How do you define design, what is design for you?
I think I can only answer this question when I am seventy.
15Who helped you to reach these heights, who was your biggest supporter?
My partner in life, my mentor Rocco Zulli, and my father who is no longer here. They are the people who believed and believe in me.
16What helped you to become a great designer?
Social redemption. Undoubtedly.
17What were the obstacles you faced before becoming a design master?
There were many that stood in my way, but seeing as they are too many to coun, I think it's best not to answer.
18How do you think designers should present their work?
Everyone has a personal, subjective style. A sense of uniqueness. The important thing is that behind every gesture and choice, there is a strong and justified motivation, and that your signature can be interpreted beyond every drawing. It's not easy.
19What's your ultimate goal as a designer?
I don't want to get rich and I can't change the world. I would like to win people's respect.
20What people expect from an esteemed designer such as yourself?
The same things that I expect from myself. To walk in the other person's shoes, and see the things from their angle.
21How does design help create a better society?
Design allows us to preserve the old and bring in the new. It honors timeless methods of expression and combines them with new modes. It therefore transforms society through inspiration and debate.
22What are you currently working on that you are especially excited about?
I have just signed a contract with the Indian government for the construction of a floating bar and restaurant in the Andaman Islands in India. But I'm already working on the next one.
23What would you like to see changed in design industry in the coming years?
I always dreamed about less robots and automation in the production line, because I want to respect the brand and the manufacturer. Automation has become a rising issue within not just within the design industry, but also within the world.
24How long does it take you to finalize a design project?
Each project is a puzzle. Sometimes it takes nine months just for preliminary studies and research, and the initial project.
25When you have a new design project, where do you start?
From the simple assembly of two ideas. One is not enough.
26What is your life motto as a designer?
Talent is not a quality at birth. The pursuit of perfection is like a dog running hysterically in circles to bite its tail. It is not innate and it is others who recognize it in you.
27Do you think design sets the trends or trends set the designs?
Trends distort the outward appearance of each model. Technology distorts design. Design creates a fashion. And the cycle continues.
28What is the role of technology when you design?
I hold it in high importance, especially within this current era of design.
29What kind of design software and equipment do you use in your work?
I try to keep up to date with the latest hardware and software available on the market, but a 0.35mm pencil, a Moleskine, a pen and an A5 size notebook with dots should never be missing. Let's leave the graphic tablet to those who want to erase often. The perfect hand drawing for a concept can be recognized with very few gestures. Sometimes less than 5 pencil marks.
30What is the role of the color, materials and ambient in design?
I reduce the number of colors and materials to the minimum amount necessary. I think that perfection in architecture is achieved with the combination of iron, wood, stone, glass, and water. In industrial design it's different, and I can't get attached to carbon yet. Perhaps because it is not recyclable.
31What do you wish people to ask about your design?
All or nothing. All if they are apprentices or colleagues in the sector. But nothing if they are buyers in the final market: they are probably more informed than me.
32When you see a new great design or product what comes into your mind?
I feel satisfaction and feel reassured not to feel alone. However, I often feel melancholic, wishing to be whisked away into another historical era.
33Who is your ideal design partner? Do you believe in co-design?
The ideal partner is any person, even a non-designer, who questions your work. Humility in learning is a necessary ingredient, and you always find someone who knows something more than you even if they are not from the specific sector of your project.
34Which people you interacted had the most influence on your design?
Normal people and their daily needs. Or their dreams.
35Which books you read had the most effect on your design?
I would say books that give you courage. They taught me that fear is a reaction, and that courage is a decision. I've never been afraid of wasting time reading a book.
36How did you develop your skills as a master designer?
Continuously observing people with discretion and with great attention at their objects, even taking them apart if possible or necessary. You can also be a designer with a screwdriver or a wrench.
37Irrelative of time and space, who you would want to meet, talk and discuss with?
Leonardo da Vinci, undoubtedly. Answering the same ferocious and atrocious questions that plague today's inventors and designers.
38How do you feel about all the awards and recognition you had, is it hard to be famous?
A long way to go. Always open with an outstretched hand so as not to neglect the people you love.
39What is your favorite color, place, food, season, thing and brand?
Nothing in particular. If I have to answer, maybe more than a thousand objects.
40When you were a little child, was it obvious that you would become a great designer?
I decided to become an architect at the age of 7 and with great determination. I wish I still had the same freedom with which my father made me draw on the garage walls.
41What do you think about future; what do you see will happen in thousand years from now?
It is impossible to answer. There is no one clear answer, as the prospects of the future hold more than a thousand and one paths.
42Please tell us anything you wish your fans to know about you, your design and anything else?
They can safely ask me in private via email. I will gladly answer any questions.
បទសម្ភាសន៍អ្នករចនា
35 សំណួរ
Admittedly, becoming a designer was not my first motivation in life, but rather transforming the imagination into reality.
01Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Admittedly, becoming a designer was not my first motivation in life, but rather transforming the imagination into reality. Synthesizing the unprecedented and the unorthodox into the physical form is what has always driven me, and it is through this desire that eventually led me into design. As they say, "the sky is the limit", and I try reflect this in my designs.
02Can you tell us more about your company / design studio?
The company's conception was around 2003. Inspiration for the company's name derived from a writing workshop. And like a writing workshop, we model ourselves in a similar manner, from engineering designs from a variety of perspectives, to making them a reality. We have also developed an architecture and design website in 2019 with about 114 pages, both in Italian and English. It will launch in February 2021.
03What is "design" for you?
It is difficult to give a precise definition. We all have our personal ideas on what is design, and that I find special.
04What kinds of works do you like designing most?
I have no preference, everything is fair game.
05What is your most favorite design, could you please tell more about it?
I have no favorite design, they all have their pros and cons.
06What was the first thing you designed for a company?
A chessboard. It was a remarkable training experience in packaging, with the perfect interlocking of elements for minimum bulk, and sleek form.
07What is your favorite material / platform / technology?
Iron, without a doubt. It was a medium in which I learned, and experimented with, all the different welding techniques.
08When do you feel the most creative?
In moments of creative solitude, with nothing but peace and quiet. Often times this is late at night.
09Which aspects of a design do you focus more during designing?
The fine details in every aspect of a design, in almost a pedantic manner. Ofcourse, adhering to the restrictions given by a project's regulations. And much more.
10What kind of emotions do you feel when you design?
Self-reflection , admitting my physical, mental, experience and time limits. I only feel satisfied in a project when I believe I have given all that I can towards it; Give any more and the chapter is over.
11What kind of emotions do you feel when your designs are realized?
Happiness, confidence, and desire. I make sure I have my projects whenever possible. I often get excited, and hide my feeling of celebration within.
12What makes a design successful?
Its usefulness. Especially when it evokes a subjective beauty that becomes charming for everyone.
13When judging a design as good or bad, which aspects do you consider first?
I first look at its accessibility, seeing if the common person could use the concept in question. I then look at its emotion, analyzing if it can make that same person feel unique.
14From your point of view, what are the responsibilities of a designer for society and environment?
I have the same responsibilities as everyone else in my country and in the world; To preserve our environment and ensure it is there for the future generation.
15How do you think the "design field" is evolving? What is the future of design?
It is impossible to know. There is no way to really know what the field will be, even within the near future.
16When was your last exhibition and where was it? And when do you want to hold your next exhibition?
My last exhibition was at the A’ Design Awards Exhibition.
17Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
My sources of inspiration is are around me and are not of a niche category. I have a wide variety of inspirations from all over the world.
18How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
It depends on the project, there is no one style of trend I follow.
19Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I currently reside in Montecatini Terme, 37 km from Florence. However, my reference point is not my nationality, but rather my family. I do not feel bound by my cultural roots, nor the geography of where I live.
20How do you work with companies?
On a case-by-case basis; Every company has different needs, methods and contractual obligations.
21Can you talk a little about your design process?
My design process depends on the project itself. Sometimes different calculations are requirements are needed.
22What are 5 of your favorite design items at home?
I prefer not to advertise brands.
23Can you describe a day in your life?
I wake up before dawn without an alarmm. Most often I have breakfast, and then head straight to work. I skip lunch to focus on work and continue until 7:30 pm. Then my family comes to the fore.
24Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Believe in yourselves despite any obstacles in your path, and everyone will notice you. But I must advise you: don't use Steve Jobs' motto and make it seem like a common right or duty.
25What is your "golden rule" in design?
Maintain a recognizable style. Each project must have its signature hidden.
26What skills are most important for a designer?
It depends on what the design is and what the requirements are.
27Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
Outside of using the latest softwares, I still use using a 0.35mm pencil, a Moleskine, a pen, and an A5 size notebook with dots. One doesnt need a graphics tablet to make a good design.
28Designing can sometimes be a really time consuming task, how do you manage your time?
Design takes up a good portion of my day. I work until I feel the work is done.
29How long does it take to design an object from beginning to end?
It depends, it may take a 1 week, it may take 2 years.
30What was your most important job experience?
The next job!
31Who are some of your clients?
Almost always private customers.
32What are your future plans? What is next for you?
I am working on two new projects: An e-bike and a new take on the moped.
33Do you work as a team, or do you develop your designs yourself?
I never work alone. And I never work with too many people on the same project. If you work alone, self-criticism is not enough. If too many people work together, homogeneity, especially in terms of style, is forgotten.
34Do you have any works-in-progress being designed that you would like to talk about?
I have a multitude of patents and contracts currently in the works
A' Design Award គឺជាពានរង្វាន់រចនាល្អអន្តរជាតិដែលវាយតម្លៃដោយគណៈកម្មការ។ ចូលរួមក្នុង A' Design Award ដើម្បីទទួលបានឱកាសក្នុងការទទួលស្គាល់ដោយគុណសម្បត្តិ ទទួលបានកិត្តិនាម កិត្តិយស និងការផ្សព្វផ្សាយសម្រាប់ការងាររបស់អ្នក។ ដាក់ស្នាដៃរបស់អ្នកសម្រាប់ A' Design Award ហើយប្រកួតប្រជែងដើម្បីឈ្នះ A' Design Prize ដ៏គោរពរាប់អាន។