I have interested in drawing something when I was a kid. So I was recommended to be an assistant of art teacher in middle school. After that, I received a good art education with my parents' support.
01How did you become a designer?
I have interested in drawing something when I was a kid. So I was recommended to be an assistant of art teacher in middle school. After that, I received a good art education with my parents' support. After graduating from high school, I was admitted to the university of the Arts to major in visual communication design. I always dream of becoming an active and valued designer in the realm of graphic design. I really love communication design and believe that creative design is in my blood.
The initial desire to design an event visual identity with featuring the characteristics of school possible because as the designer researched the structure of landmark sculptures in school, The designer realized that…
01What has been your main focus in designing this work? Especially what did you want to achieve?
The initial desire to design an event visual identity with featuring the characteristics of school possible because as the designer researched the structure of landmark sculptures in school, The designer realized that the sculptures themselves is a logo. The logo is a clean and distinct design, it have both the function of information communicating and decorative as a character image.
02What are your future plans for this award winning design?
To channel the attention of press, interactive medias, design critics, distributors and buyers through this award winning design. I hope our design studio will be Highlighted, advertised and Advocated.
03Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
This design commissioned by a special client which is a primary school, and also the primary school is designer’s alma mater.
04Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
This project is about event visual identity of primary school anniversary. the design used by a primary school which is designer’s alma mater.
05Who is the target customer for his design?
This project is about event visual identity of primary school anniversary. So the design mainly serves the students of the primary school and their teachers.
06How did you come up with the name for this design? What does it mean?
The name of this design is "Colorful Childhood". It means the school not only pays attention to the transmission of knowledge, but also cares about the happiness of students.
07What are some of the challenges you faced during the design/realization of your concept?
The designer researched the structure of landmark sculptures in school, The designer realized that the sculptures themselves is a logo. The logo is a clean and distinct design with only two figures that denote the number which is 20, It have both the function of information communicating and decorative as a character image.
08How did you decide to submit your design to an international design competition?
This design commissioned by a special client which is a primary school, and also the primary school is designer’s alma mater. Both the client and the designer hope that this design will be provided extensive and intense publicity. meanwhile, it’s a solid excuse to shout-out that we have a good taste of design.
បទសម្ភាសន៍ទេវតារចនា
3 សំណួរ
Chen Yuchen, designer, once studied at Nottingham Trent University and currently lives and works in Shanghai and London.
01Could you please tell us a bit about your design background and education?
Chen Yuchen, designer, once studied at Nottingham Trent University and currently lives and works in Shanghai and London. In 2018, he founded the creative agency Absolutely Shock You in Shanghai which provided customers with brand design, visual system and art guidance services.
I designed a whole set of the anniversary event visual identity to create a friendly atmosphere. And I hope immerse students, parents and teachers in the festive mood through unified visual graphics design.
02What motivates you to design in general, why did you become a designer?
I have interested in drawing something when I was a kid. So I was recommended to be an assistant of art teacher in middle school. After that, I received a good art education with my parents' support. After graduating from high school, I was admitted to the university of the Arts to major in visual communication design. I always dream of becoming an active and valued designer in the realm of graphic design. I really love communication design and believe that creative design is in my blood.
03What makes a good design a really good design, how do you evaluate good design?
I think good communication with client is very important in design work process.
បទសម្ភាសន៍អ្នករចនា
5 សំណួរ
I have interested in drawing something when I was a kid. So I was recommended to be an assistant of art teacher in middle school. After that, I received a good art education with my parents' support.
01Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I have interested in drawing something when I was a kid. So I was recommended to be an assistant of art teacher in middle school. After that, I received a good art education with my parents' support. After graduating from high school, I was admitted to the university of the Arts to major in visual communication design. I always dream of becoming an active and valued designer in the realm of graphic design. I really love communication design and believe that design is in my blood.
02Can you tell us more about your company / design studio?
Absolutely Shock You Studio is a creative agency based in Shanghai, China and offering design solutions in fields of publication, art, architecture, film, music, etc. Our work encompasses graphics and identity, products and packaging, exhibitions and campaigns, websites and digital experiences, advertising and communications, books and printed matter design, and more. Thanks to its unique approach of sharp strategic knowledge, combined with acute sense of aesthetics, we won client’s recognition and numerous international and domestic awards.
03When judging a design as good or bad, which aspects do you consider first?
In my opinion, Good design is the design with high involvement and design is no longer the individual work of designer. Participation design drives users to actively participate in the design and act as the designer. The special intention of the designer will integrate user’s self-conscious experience. The role of user experiences fundamental change from information receiver to righteous participant in the design process.
04How do you think the "design field" is evolving? What is the future of design?
Technology development has broken the limitations between art and science and broadened people's horizons of art and science, which has brought more possibilities to art. The new creative media provides new carriers and new possibilities for communication design, and provides an operable platform for the audience to participate in the design, so that people have a better understanding and reflection on the work of interaction design. At the same time, the fusion of static and graphic design works, as well as the fusion of senses such as hearing, taste, smell, and touch, can achieve multiple design effects. In the case of stimulating the audience through the senses, the traditional graphic design produced by interactive visual communication design is more suitable for human sense organs to obtain diversified information, so as to obtain a better information transmission effect.
05What skills are most important for a designer?
Communication Skill, Willingness To Learn, Aestheticintelligence, Technology, Creativity, Time Management, Typography.
A' Design Award គឺជាពានរង្វាន់រចនាល្អអន្តរជាតិដែលវាយតម្លៃដោយគណៈកម្មការ។ ចូលរួមក្នុង A' Design Award ដើម្បីទទួលបានឱកាសក្នុងការទទួលស្គាល់ដោយគុណសម្បត្តិ ទទួលបានកិត្តិនាម កិត្តិយស និងការផ្សព្វផ្សាយសម្រាប់ការងាររបស់អ្នក។ ដាក់ស្នាដៃរបស់អ្នកសម្រាប់ A' Design Award ហើយប្រកួតប្រជែងដើម្បីឈ្នះ A' Design Prize ដ៏គោរពរាប់អាន។