I have been in this industry for more than 20 years and recognized by several organizations for great quality of my works. One of the most prominent clients for me is Ms. Yumi Katsura, a famous wedding dress designer.
01Could you please tell us about your experience as a designer, artist, architect or creator?
I have been in this industry for more than 20 years and recognized by several organizations for great quality of my works. One of the most prominent clients for me is Ms. Yumi Katsura, a famous wedding dress designer. I provided some embroidery works for wedding dresses and a tuxedo she designed. I have never learned designing or stitching at any school but learned them by myself.
02How did you become a designer?
I first started stitching because I just wanted to make my children happy. I really liked seeing them smiling when they saw stitched cars or robots. My strong feeling of wanting to reproduce the beauty of nature is also one of my reasons to become a designer and creator.
03Which emotions do you feel when designing?
I feel excited through the course of designing and creation with the realized work in my mind. For me, the most exciting moment is when designs are realized.
04What particular aspects of your background shaped you as a designer?
I watch and examine things closely and always keep designing or creating without giving up. I think these helped me become successful.
05What is your growth path? What are your future plans? What is your dream design project?
Almost 40 years ago, I started designing and stitching for my children. It had been just one of my favorite things to do for a long time. But, after I won several prizes and awards, I trademarked “Rittai-Shisyuu (3D Embroidery)” about 20 years ago, started creating embroidery works as business, and established my own brand 2 years ago.
06What is your day to day look like?
In the morning, after doing some workout, mainly stretching, I start designing or crafting. In early evening, I go for a walk to get new inspirations.
07How do you keep up with latest design trends? To what extent do design trends matter?
I read fashion magazines to follow up trends. That said, it is important for me to prioritize what I really want to design and create.
08How do you know if a product or project is well designed? How do you define good design?
I first look at its overall balance, because I think it is the key for successful designs, as well as its backside.
09What is your biggest design work?
As I mentioned earlier, my biggest work is for Yumi Katsura, because it was very time-sensitive. I also had to design and craft embroidery works just with her staff’s directions and images and without even seeing sketches of her dress design or the actual dress made.
10Would you tell us a bit about your lifestyle and culture?
I love to design in a quiet environment. However, during crafting, I love to listen to BABYMETAL songs.
11Would you tell us more about your work culture and business philosophy?
Collaborating with other people is possible for me, and the most desirable partner can be a person who can inspire each other and be on level ground.
12What positive experiences you had when you attend the A' Design Award?
Design competitions such as the A’ Design Award are one of the opportunities for gaining publicity, as well as a chance to try designing new works.
While using precious materials, I tried to reproduce butterflies’ thin and airy wings.
01What is the main principle, idea and inspiration behind your design?
“Airiness” and “free” are the concepts of this design.
02What has been your main focus in designing this work? Especially what did you want to achieve?
While using precious materials, I tried to reproduce butterflies’ thin and airy wings.
03What are your future plans for this award winning design?
I am really honored that my design won an award in this category of the Award even though mine is an embroidery work. I am committed to making “Art Jewelry” known around the world.
04How long did it take you to design this particular concept?
It took me one and half months from the start of this project to its end, two weeks of which are for designing.
05Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
I decided to create it.
06Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
I produce and am going to produce this design for myself, because the technique used is my original and no one knows how to properly do it.
07What made you design this particular type of work?
For my brand, butterflies are a kind of symbol so that I wanted to try new things with butterflies; making an embroidery work true art jewelry.
08Where there any other designs and/or designers that helped the influence the design of your work?
No one. It is completely my original.
09Who is the target customer for his design?
All the people who have a craving for designs or items that anyone has never had or seen.
10What sets this design apart from other similar or resembling concepts?
First, this is simultaneously an embroidery work and a jewelry. Second, it is stitched using the Double-Sided 3D Embroidery technique that I devised, by which the same pattern can be stitched on both sides of a piece. Lastly, this is developed under the concept of “Art Jewelry.”
11What is the most unique aspect of your design?
This is an embroidered 3D butterfly whose wings were stitched using the Double-Sided 3D embroidery technique. With this original technique, the same pattern was stitched simultaneously on both sides of the wings. On top of that, the form of these wings can be changed as you like.
12Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
No one. I solely designed and crafted this item.
13What is the role of technology in this particular design?
At the very start, I examined a lot of pictures and videos online to understand how butterflies’ wings move as usual.
14Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
As I mentioned earlier, I examined a lot of pictures and videos as well as encyclopedias for deeper understanding of the butterflies’ movements and their form.
15What are some of the challenges you faced during the design/realization of your concept?
This is the first time for me to craft a piece that uses platinum thread and diamonds for its material. As heavier than usual materials are used for this item, I needed to adjust where to place diamonds and wings’ sizes again and again to craft a balanced item. This was the biggest challenge for me.
16How did you decide to submit your design to an international design competition?
It was a friend of mine who suggested me to submit one of my works to this Award & Competition. I took her advice because I wanted to let more people know the existence of the form-changeable art jewelry.
17What did you learn or how did you improve yourself during the designing of this work?
This was the first time for me to craft a piece that uses platinum thread and diamonds for its material. As I noted earlier, this diamond-encrusted design required me to adjust where to place diamonds and wings’ sizes to craft a balanced item. I once again learned how important overall balance is.
បទសម្ភាសន៍ទេវតារចនា
31 សំណួរ
Whenever I see all the beautiful things around me, I am urged to reproduce them.
01Could you please tell us a bit about your design background and education?
I have never learned it at any schools but learned it on my own.
02What motivates you to design in general, why did you become a designer?
Whenever I see all the beautiful things around me, I am urged to reproduce them.
03Did you choose to become a designer, or you were forced to become one?
I chose to become a designer and have never been forced to do so before.
04What should young designers do to become a design legend like you?
Just try to watch and examine things around you so that you can develop the ability to appreciate things or beauty.
05What is your secret recipe of success in design, what is your secret ingredient?
I think just keeping creating what you really want to design is the key.
06What is your greatest design, which aspects of that design makes you think it is great?
Morpho Rhetenor Helena Butterfly brooch is my greatest design ever because it was first time for me to be successfully able to make their wings form-changeable.
07How could people improve themselves to be better designers, what did you do?
When I design something, I design it again and again until I feel satisfied. This has improved my skills.
08If you hadn't become a designer, what would you have done?
I can’t imagine myself doing anything else other than the designer and creator.
09How do you define design, what is design for you?
Design is my reason for living.
10Who helped you to reach these heights, who was your biggest supporter?
Team members on this project, because I was finally able to create an embroidery work that can be called jewelry.
11What helped you to become a great designer?
I have pre-existing conditions and this helped me to achieve this height.
12What were the obstacles you faced before becoming a design master?
On the other hand, my pre-existing conditions can sometimes be an obstacle for me.
13What's your next design project, what should we expect from you in future?
Creating an embroidered insect jewelry collection is in my mind for the next project.
14What's your ultimate goal as a designer?
I want people around the world to get to know “Art Jewelry”.
15Which design projects gave you the most satisfaction, why?
Morpho Rhetenor Helena Butterfly brooch is my greatest design ever because it was first time for me to be successfully able to make their wings form-changeable.
16How long does it take you to finalize a design project?
On average, it takes one to two weeks just for designing.
17What is your life motto as a designer?
Don’t forget a sense of fun.
18Do you think design sets the trends or trends set the designs?
As a designer, I want design to come first.
19What is the role of technology when you design?
We, designers, can be more creative and do more with technologies.
20What kind of design software and equipment do you use in your work?
Adobe photoshop and illustrator.
21What is the role of the color, materials and ambient in design?
They are the things that make designs more attractive.
22When you see a new great design or product what comes into your mind?
When I see a great design or product, I start to think how I can incorporate what I felt great into my design.
23Who is your ideal design partner? Do you believe in co-design?
Co-design is possible for me, and the most desirable partner can be a person who can inspire each other and be on level ground.
24Which books you read had the most effect on your design?
MODEetMODE.
25How did you develop your skills as a master designer?
When I see beautiful things that inspire me, I always think how I can make them look most appealing with my design.
26Irrelative of time and space, who you would want to meet, talk and discuss with?
Young people all around the world. I like hearing different opinions and ideas.
27How do you feel about all the awards and recognition you had, is it hard to be famous?
They are outcomes of all my efforts and recognize my achievements. I feel very happy when I get one, but it is difficult to be famous in Japan just for getting awards.
28What is your favorite color, place, food, season, thing and brand?
I like all the four seasons in Japan and eating food in season.
29Please tell us a little memoir, a funny thing you had experienced as a designer?
When I was walking along a street with an embroidered butterfly brooch on my shoulder, a passerby thought it a real one and said to me “a (real) butterfly is on your shoulder.”
30What makes your day great as a designer, how do you motivate yourself?
Beautiful flowers and dresses made my day great.
31When you were a little child, was it obvious that you would become a great designer?
I never imagined I would become a designer in my childhood.
បទសម្ភាសន៍អ្នករចនា
28 សំណួរ
My brand devised the novel Double-Sided 3D Embroidery technique and is creating bespoke products including art jewelry and altered fashion items.
01Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I have never learned it at any schools but learned it on my own.
02Can you tell us more about your company / design studio?
My brand devised the novel Double-Sided 3D Embroidery technique and is creating bespoke products including art jewelry and altered fashion items.
03What kinds of works do you like designing most?
Art jewelry. It’s because they are so delicate and needs meticulous attention to details when designing. It’s always challenging but fun for me at the same time.
04What is your most favorite design, could you please tell more about it?
Butterflies are my most favorite design because their wings’ patterns are so complicated and it is difficult to find how I can reproduce their beauty when it is realized.
05What was the first thing you designed for a company?
3D hawks and various butterflies to decorate wedding attires.
06When do you feel the most creative?
When I encountered things that are interesting and inspiring.
07Which aspects of a design do you focus more during designing?
Back side of the works. Usually people see the front side but don't see the back side of things. However, in my opinion, we, designers should take great care of the details, even back sides.
08What kind of emotions do you feel when you design?
I feel excited with the realized item already in my mind.
09What kind of emotions do you feel when your designs are realized?
I feel a great sense of accomplishment.
10What makes a design successful?
I think an overall balance in a realized design is key.
11When judging a design as good or bad, which aspects do you consider first?
I first consider its overall balance, because I think it’s the key for successful designs, as well as its backside.
12From your point of view, what are the responsibilities of a designer for society and environment?
Enriching people’s lives through designs and leaving them as a record of this age for future generations.
13How do you think the "design field" is evolving? What is the future of design?
I think it will follow the current of the times.
14When was your last exhibition and where was it? And when do you want to hold your next exhibition?
My last exhibition was held at Saliot gallery, Tokyo, Japan, and another exhibition is to be held at Chibagin Himawari gallery, Tokyo, Japan from July 5th to 18th, 2022.
15Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
I can get a lot of inspirations by going out. I often visit galleries, parks, and so on.
16Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Japan. And when I was a child, I lived in a city close to Kyoto, old capital of Japan, so many beautiful legacies had an impact on my design style.
17What are your suggestions to companies for working with a designer? How can companies select a good designer?
Listening to designers and incorporating their ideas are important.
18What are 5 of your favorite design items at home?
Tablets are the great tool for scaling. Pens that are easy to hold and draw are necessary for me.
19Can you describe a day in your life?
In the morning, after doing some workout, mainly stretching, I start designing or crafting. In early evening, I go for a walk to get new inspirations.
20From your perspective, what would you say are some positives and negatives of being a designer?
Getting steady income might be difficult even though you have excellent skills and a sense of design. But you can get a great pleasure and a sense of happiness, once you are recognized.
21What skills are most important for a designer?
Watching and examining things are most important.
22Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
Encyclopedias, websites, fashion magazines.
23How long does it take to design an object from beginning to end?
On average, it takes one to two weeks just for designing.
24Who are some of your clients?
Yumi Katsura International.
25What are your future plans? What is next for you?
I want to earn a solid brand reputation and market my designed items globally in the near future.
26Do you work as a team, or do you develop your designs yourself?
I usually work by myself but also like working with other people.
27Do you have any works-in-progress being designed that you would like to talk about?
I’m designing a new dragonfly brooch.
28How can people contact you?
I prefer to be contacted via e-mail (sayoko@rittai-shisyuu.net) or inquiry page on my website (https://www.rittai-shisyuu-en.net/contact/).
I taught myself embroidery, and 30 years ago I invented and created the "3D embroidery" technique that is currently gaining attention on social media.I was fascinated by the shape and pattern of a butterfly's wings as…
01Your innovative double-sided 3D embroidery technique for the Butterfly Brooch represents a significant breakthrough in jewelry design - could you walk us through the development process that led to this unique methodology?
I taught myself embroidery, and 30 years ago I invented and created the "3D embroidery" technique that is currently gaining attention on social media.I was fascinated by the shape and pattern of a butterfly's wings as it fluttered about, and wanted to create a butterfly that could open and close its wings to move and shape like a real butterfly. I analyzed many butterflies to create a work that was as close as possible to the real thing in terms of the shape, movement, and texture of the wings, and developed a unique double-sided 3D embroidery technique that combines a unique wire technique and double-sided embroidery.The design, which is delicately stitched with a single strand of various types of thread and perfectly reproduces the thinness and shine of a butterfly's wings, radiates beauty like a living butterfly itself. With the unique double-sided 3D embroidery technique, not only the front side when the wings are open, but also the back side when closed is beautifully finished.While the work is completely three-dimensional when viewed from any angle, it is also possible to freely change the shape of the wings. With this technique, I was able to express a realistic and elegant butterfly design that looks as if it were alive.From designs that recreate realistic butterflies such as the Helena Morpho butterfly, to engraved butterflies adorned with natural stones and pearls, to platinum butterflies and real gold butterflies lavishly incorporating diamonds and pearls, we have created a wide variety of designs. Each piece has its own unique brilliance and elegance that captivates the viewer.
02The Butterfly Brooch showcases an extraordinary fusion of traditional Japanese Obi materials with contemporary jewelry design - what inspired you to pioneer the use of genuine gold and platinum threads in embroidery, materials previously unused in this industry?
After seeing a news report about an obi sash that used real gold and platinum threads to depict the Kinkaku-ji Temple in weaving, I wanted to make platinum butterflies and real gold butterfly jewelry using these threads, so I began researching how to obtain them.Real gold and platinum threads were specially developed by a thread manufacturer in Nishijin, Kyoto for companies that make obi and uchikake kimonos, and are extremely valuable and not available to the general public. In order to obtain such thread, I was introduced to someone who does business with a thread manufacturer, and after six months of work, I was finally able to get my hands on it.Although the manufacturer told me that "it is intended for weaving, and is too hard to use for embroidery," I succeeded in creating platinum butterflies and real gold butterflies using my own unique techniques.
03How did your intensive research into butterfly wing movements and patterns ultimately influence the form-changeable design elements of the Butterfly Brooch, particularly in achieving such lifelike dimensionality?
The four wings, finished using a unique wire technique and double-sided embroidery, are attached to a brooch pin, and the butterfly itself is designed as a brooch. After years of trial and error and experimentation, we developed a unique technique that pursues durability so that the wings would not break when repeatedly opened and closed.By tailoring the brooch pin to the body of the butterfly, we have created a brooch with the shape and movement of a real butterfly, with the wings able to open and close freely. This design recreates an elegant and lively butterfly, as if it were alive.
04The Butterfly Brooch demonstrates exceptional technical precision in its symmetrical wing patterns - could you share the specific challenges you encountered when working with such rigid materials, and how you overcame the delicate balance between force control and artistic expression?
The right wing is embroidered from below, and the left wing is embroidered from above, using a unique wire technique on both sides. Due to the difference in stitching, the left wing tends to be larger, but in order to finish the left and right wing symmetrically, the embroidery is carried out simultaneously with great care.Platinum and real gold threads are very hard, so if you pull the thread as in normal embroidery, it will float off the fabric, and conversely, if you pull it too hard, the wing will become smaller and the balance between the left and right will be lost. Furthermore, since it is difficult to redo double-sided embroidery, we learned the technique of finely controlling the strength of the thread through repeated failures.In addition, embroidering the entire wing with only platinum thread would give a heavy impression, so we expressed lightness and elegance by adding openwork to the wing. However, it is very difficult to embroider openwork patterns with hard threads, and even if we pull the thread carefully to avoid breaking it, it sometimes breaks. We researched this issue repeatedly and finally succeeded.By combining these techniques and ingenuity, we have achieved a beautifully balanced, light and elegant butterfly design.
05Your creation of the Butterfly Brooch spanned six months - how did the project evolve from initial concept to final realization, particularly in developing the unique wiring technology that ensures secure attachment?
When making a butterfly brooch, the hands and arms are subjected to about four times the force of normal embroidery because very hard platinum thread is used. Therefore, after a short stitch, the hands were rested, and the details were carefully adjusted, while checking the stitching position, the tension of the thread, and the thread passing through one by one. This process was more difficult than expected, and there were many failures before the design was completed as designed, but by further strengthening the unique double-sided three-dimensional embroidery technique, the result exceeded the initial image.The wings were made thinner and more delicate, and were designed to give off a beautiful shine, and the openwork pattern was applied to express lightness and elegance. In addition, the challenge of sewing the diamonds was also realized. By fixing the four wings to a brooch pin, the butterfly itself was designed as a brooch, and the movement of opening and closing the wings like a real butterfly was successfully reproduced. It took six months to make, but the intricate and lifelike butterfly brooch was completed, and it turned out to be a beautiful piece of jewelry.
06The Butterfly Brooch seamlessly transitions between wearable art and displayable sculpture - what considerations guided your design decisions in creating this dual-purpose functionality?
The 3D embroidered Sayoko butterfly brooch features an elegant design that allows you to open and close the wings like a real butterfly. It can be enjoyed as art on a frame like a butterfly specimen, but on special occasions it can also be used as an accent to your outfit.When traveling or cruising, gently remove the real butterfly from the frame as if you were grabbing it, and fold the wings and store it in a special pouch. When you go out, you can attach it to your shoulder or fingertips to match your outfit for dinner or a party, and enjoy an elegant look. When you return home, return it to the frame and create your own special space as if you were keeping a butterfly.This brooch is designed to be expressed in a variety of ways to suit the wearer's personality and style, and is designed with a story to be enjoyed as both art and jewelry.
07In crafting the Butterfly Brooch, you collaborated with team members Fukumi Tadaishi, Atsushi Inoue, and Fumiko Murakami - how did their expertise contribute to bringing your vision to life?
The butterfly brooch uses platinum and real gold threads that have never been used before, and its delicate texture and shine were difficult to capture in photographs. However, Fukumi Tadaishi and Atsushi Inoue deeply understood my image and requests, and took the best photos possible. Furthermore, when Murakami Fumiko was in charge of translation, she repeatedly asked detailed questions about the double-sided three-dimensional embroidery method and the type of thread, and worked hard to accurately convey the excellent points and unique charm of this brooch.It was only thanks to the expertise and passion of these three team members that we were able to convey the charm of this piece to so many people.
08The Butterfly Brooch earned recognition with an A' Design Award - how has this international acknowledgment influenced your approach to future innovations in jewelry design?
Brooches are generally thought of as worn on the chest, but this butterfly brooch is finished lightly with a unique three-dimensional embroidery technique. The brooch part is designed to be inflated like a torso, so it can also be fastened to the shoulder or a ring. When you pull it lightly, the torso becomes a stopper, and you can enjoy the beautiful appearance of a butterfly landing on your shoulder. This design can be used by both men and women. By sharing it with your lover or spouse and wearing it according to your own style, you can express yourself in a variety of ways. The butterfly brooch is an art jewelry that can express various things according to the wearer's personality and style, unlike the jewelry you have worn until now.
09Your meticulous attention to the powdery, thin, and shiny qualities of the Butterfly Brooch wings is remarkable - could you elaborate on the specific techniques you developed to achieve these delicate characteristics?
The butterfly brooch is made with a single strand of hard, thin platinum thread, and a unique double-sided 3D embroidery technique that allows the back to have the same finish just by stitching the front, giving it the thinness of a butterfly's wings. In addition, a unique technique of stitching gold and glitter threads as if they were added delicately reproduces the powdery and glossy feel of the butterfly's wings.In addition, the platinum thread is stitched with real gold thread as if it were dyed, highlighting the subtlety of the colors and the three-dimensional effect. To soften the heavy impression of the platinum thread, a filigree technique is used to create a light and elegant look. In pursuit of the brilliance of jewelry, diamonds are set in a four-pronged setting and sewn onto the wings.By making full use of these techniques, a platinum butterfly with diamonds that is thin and powdery yet shiny is completed. As an intricate and beautifully shining piece of jewelry, it has a delicate and lifelike finish, just like a real butterfly.
10Looking at the broader impact of the Butterfly Brooch, how do you envision this innovative fusion of traditional Japanese craftsmanship and contemporary design influencing the future of artistic jewelry creation?
When it comes to jewelry, it is usually thought of as something that is stored in a jewelry case and worn on occasions. However, my butterfly brooch overturns that concept and proposes new artistic value. This brooch can usually be displayed on the frame and appreciated as a work of art like a butterfly specimen, but on special occasions, it can be removed from the frame and stored in a special pouch as if holding the wings of a real butterfly. When you go out, you can attach it to your shoulder or fingertips at dinner or a party and spread the wings as if a butterfly is resting, enhancing your outfit for the day and creating an elegant and sophisticated style. When you return home, you can put it back on the frame and enjoy it in your daily life as if you were keeping a butterfly.In this way, this work, which has a story that connects jewelry and art, and even everyday life and special occasions, opens up new possibilities in jewelry making. Jewelry can be established as not just a decorative item, but as an art piece that you can love, touch, and feel a story in your daily life. This approach will be an opportunity to create multifaceted values that go beyond the boundaries of decorative items in future jewelry making, and will inspire you to further expand the artistry of jewelry.
A' Design Award គឺជាពានរង្វាន់រចនាល្អអន្តរជាតិដែលវាយតម្លៃដោយគណៈកម្មការ។ ចូលរួមក្នុង A' Design Award ដើម្បីទទួលបានឱកាសក្នុងការទទួលស្គាល់ដោយគុណសម្បត្តិ ទទួលបានកិត្តិនាម កិត្តិយស និងការផ្សព្វផ្សាយសម្រាប់ការងាររបស់អ្នក។ ដាក់ស្នាដៃរបស់អ្នកសម្រាប់ A' Design Award ហើយប្រកួតប្រជែងដើម្បីឈ្នះ A' Design Prize ដ៏គោរពរាប់អាន។