I have been working in the design industry for more than 10 years. I have been a Graphic Designer, Motion Designer, 3D Dedigner and art director for animation in important advertising agencies in my country and…
01Could you please tell us about your experience as a designer, artist, architect or creator?
I have been working in the design industry for more than 10 years. I have been a Graphic Designer, Motion Designer, 3D Dedigner and art director for animation in important advertising agencies in my country and internationally.
Four years ago I worked as a freelance multidisciplinary designer. Some clients I work with are designers Alex Proba and Kati Forner.
02How did you become a designer?
Since I was little I was with a pencil in my hand drawing or building things for my toys. I believe that design and the desire to create are in my DNA and have always accompanied me.
03What are your priorities, technique and style when designing?
Most of the time I like to start from pencil and paper sketches, do research and market analysis, write the keywords, relate them and build a concept.
Then I take that to the computer, whether it's to build a graphics system, a design piece, or an artwork.
In many cases I make models with cardboard or Styrofoam to adjust the proportions by hand and have contact with the material.
04Which emotions do you feel when designing?
Butterflies feel in the belly. A mixture of uncertainty and anxiety, mixed with the feeling of freedom.
There is also amazement at unexpected things in the process, which is the stage that I value the most. For me the process is already the result.
05What particular aspects of your background shaped you as a designer?
I think the main characteristics are curiosity, power of observation and sensitivity.
Also the fact of never being completely satisfied, thinking that an extra option can be presented to the client, which has to do with our personal vision about the project.
06What is your growth path? What are your future plans? What is your dream design project?
I plan to advance in the development of personal objects and furniture for the industry. Bring my renderings to reality, and also parallel to it, continue with my artistic career.
07What are your advices to designers who are at the beginning of their career?
That they be authentic and curious. Trust in your potential and in materializing your ideas.
08You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
I tell them to always keep moving, projecting into the future and in touch with new trends.
09What is your day to day look like?
I wake up in the morning, I try to meditate before breakfast to clear my mind.
I start to see my notes, emails and work until noon.
Then at about 6 pm I turn off my computer to go for a walk or go to the gym.
Music accompanies me at all times.
late at night is where I usually spend more time on my personal art and design projects.
10How do you keep up with latest design trends? To what extent do design trends matter?
I look at Instagram Behance and Pinterest a lot to keep up with the trends, but I'm afraid I'm not alone with that.
I also like to be inspired by art and design references from the 70s and also to go for a walk to get inspired by the city and nature.
11How do you know if a product or project is well designed? How do you define good design?
A good design from my point of view must be functional and at the same time aesthetic, pregnant, last over time, be understandable, honest and be in harmony with nature and the environment.
12How do you decide if your design is ready?
It is a difficult question for me to answer because it happens to me very often to return to old projects with the idea of improving them, so I would tell you that my designs are never completely closed.
13What is your biggest design work?
It is a difficult question for me to answer because it happens to me very often to return to old projects with the idea of improving them, so I would tell you that my designs are never completely closed.
14Who is your favourite designer?
Vasili Kandinski, Piet Mondrian, Marcel Breuer, Josef Albers, Le Corbusier, Milton Glaser, Jorge Luis Borges among others.
15Would you tell us a bit about your lifestyle and culture?
I am a calm person who is very interested in culture and likes to walk around the city and discover things.
I always work accompanied by music, from jazz to Rock N Roll, depending on my mood.
My favorite city is New York for all the cultural and artistic mixture that this city has.
At the moment I am in Buenos Aires, Argentina but I plan to settle in Europe in a short time.
Design is always influenced by the context that surrounds it because as designers we are sponges that absorb external stimuli and operate with the elements of their culture.
Our job is to understand that culture and find solutions to their problems. We are servants of the people and we must provide them with solutions that improve their quality of life.
16Would you tell us more about your work culture and business philosophy?
I think that my work culture is based on responsibility and commitment to the client.
I always try to provide solutions to their specific problems and provide them with an extra quality bonus and try to exceed their expectations.
I work alone, but in some projects I look for collaborators to enrich the process and the result.
17What are your philanthropic contributions to society as a designer, artist and architect?
I haven't participated in events of this type yet, but I highly value designers who do this type of charity action, and I would like to be part of one of them in the future.
18What positive experiences you had when you attend the A' Design Award?
I think they are a great important showcase to the world, especially for designers from emerging countries like in my case.
The main concept of this product line is "movement", for this reason this collection is called "Fluida". The idea is that these luminaires also provide, in addition to a functional value, a sculptural value in the…
01What is the main principle, idea and inspiration behind your design?
The main concept of this product line is "movement", for this reason this collection is called "Fluida". The idea is that these luminaires also provide, in addition to a functional value, a sculptural value in the environment where they will be used.
These products are inspired by the kinetic art of the early mid-20th century.
02What has been your main focus in designing this work? Especially what did you want to achieve?
The main focus was based on formal experimentation and materials to ensure that the collection has its own imprint and identity.
I wanted to make these objects functional and visually dynamic at the same time.
03What are your future plans for this award winning design?
I hope to continue advancing with the improvement of the prototypes, expose them and find the right people who want to manufacture them at an industrial level.
04How long did it take you to design this particular concept?
I couldn't tell you an exact time but I think it has taken about a year to plan the complete collection.
05Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
I have decided to design it on my own, without the request of any client, just to show the world my skills as a product designer.
06Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
I am producing it on my own in small runs, as unique pieces, but I am interested in the idea of producing it at an industrial level and I am open to chatting with a company to make it happen.
07What made you design this particular type of work?
What motivated me to design this collection was my desire to experiment in a world as interesting as lighting design.
08Where there any other designs and/or designers that helped the influence the design of your work?
Lately I have been very influenced by the works of Italian designers like Gaetano Pesce and Aldo Rossi.
09Who is the target customer for his design?
I think that the target customer for my design is anyone who is sensitive to art and open to modernity and minimalism in design.
10What sets this design apart from other similar or resembling concepts?
I think that what makes it new is its mobile structure and its sculptural and kinetic spirit.
11How did you come up with the name for this design? What does it mean?
The name Fluida comes from the Spanish language, and means Fluidity.
12Which design tools did you use when you were working on this project?
The first tool is a pencil and paper to make the sketches, then I pass those drawings to the computer to model it, and then I have used 3d printing to materialize the products.
13What is the most unique aspect of your design?
The proposal to use flexible materials.
14Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
Colleagues industrial designers and companies dedicated to printing have collaborated with me.
15What is the role of technology in this particular design?
Technology fulfills a fundamental factor because it opens the spectrum of technical and formal possibilities.
16Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
The investigation has been more than anything at a technical and material level.
17What are some of the challenges you faced during the design/realization of your concept?
The main challenge is to ensure that the design, once materialized, is as faithful as possible to what was proposed in the project stage.
18How did you decide to submit your design to an international design competition?
I think this prestigious contest is a great showcase to show my designs to the world.
19What did you learn or how did you improve yourself during the designing of this work?
I have learned many things mainly in the field of led lighting and new techniques and materials in 3d printing.
20Any other things you would like to cover that have not been covered in these questions?
Another important theme in this collection is environmental awareness, and we tried to reduce the environmental impact as much as possible, that's why we have implemented low energy consumption LED technology together with recycled materials.
The fundamental principle was to make a series of furniture with organic shapes, achieving a balance between functionality and aesthetics.
01What is the main principle, idea and inspiration behind your design?
The fundamental principle was to make a series of furniture with organic shapes, achieving a balance between functionality and aesthetics.
02What has been your main focus in designing this work? Especially what did you want to achieve?
I wanted to achieve a line of furniture that has a personal and playful character.
03What are your future plans for this award winning design?
Bring these conceptual designs to reality.
04How long did it take you to design this particular concept?
A few years.
05Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
It was a project carried out on my own, to venture into the world of furniture design.
06Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
I am in the process of materializing them.
07What made you design this particular type of work?
My desire to explore different design territories.
08Where there any other designs and/or designers that helped the influence the design of your work?
Estudio Campana, Alex Proba, Karim Rashid and Gaetano Pesce among others.
09What sets this design apart from other similar or resembling concepts?
My subjectivity as a designer.
10How did you come up with the name for this design? What does it mean?
The name of the design has to do with the fundamental characteristic of this furniture, its organic morphology.
11Which design tools did you use when you were working on this project?
Cinema 4d and Photoshop, but first it was a pencil and paper.
12What is the most unique aspect of your design?
Its morphological sensuality.
13Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
It was solo, although some industrial design studios are helping me to make the prototypes.
14Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
My design is influenced by the forms of nature and the organic sculptures of Jean Arp.
15What are some of the challenges you faced during the design/realization of your concept?
The main challenge is to achieve correct ergonomics in the proportions of the furniture and that they all feel part of the same design system.
16How did you decide to submit your design to an international design competition?
Just out of curiosity and to trust my creations.
17What did you learn or how did you improve yourself during the designing of this work?
I have learned a lot about industrial design, especially furniture.
18Any other things you would like to cover that have not been covered in these questions?
You can see more of my work here https://www.instagram.com/ariel_palanzone/
This series of images arise from the experimentation of shapes, textures and lighting through 3d software.
01What is the main principle, idea and inspiration behind your design?
This series of images arise from the experimentation of shapes, textures and lighting through 3d software.
02What has been your main focus in designing this work? Especially what did you want to achieve?
My focus was on the idea of creating a universe of organic and abstract creatures.
03What are your future plans for this award winning design?
I hope that they will have a lot of exposure and can be exhibited in some art space.
04How long did it take you to design this particular concept?
It has taken me a few years.
05Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
I have designed it out of a personal need to explore digital art and sculpture. Also to get out of work obligations and be able to develop my artistic skills.
06Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
I hope to be able to sell them to some collector, gallery or art museum.
07What made you design this particular type of work?
experimentation
08Where there any other designs and/or designers that helped the influence the design of your work?
Six N Five has been a reference for me.
09Who is the target customer for his design?
There are no customers
10What sets this design apart from other similar or resembling concepts?
My artistic subjectivity.
11How did you come up with the name for this design? What does it mean?
The name has to do with these living sculptures that represent living organisms that coexist with each other in this imaginary world.
12Which design tools did you use when you were working on this project?
Basically I have used Cinema 4D and Photoshop. But the first tool was a pencil and paper to sketch the ideas.
13What is the most unique aspect of your design?
The materiality, morphology and composition.
14Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
I have done this project alone.
15What is the role of technology in this particular design?
It is essential to materialize the concepts in a realistic way.
16Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
I have investigated about the living organisms of nature and also about abstract sculptures.
17What are some of the challenges you faced during the design/realization of your concept?
The main challenge was to achieve harmony in the composition and general arrangement of the elements for the different images.
18How did you decide to submit your design to an international design competition?
Only for curiosity. It was something like throwing a bottle into the sea with a message inside and seeing what happens.
19What did you learn or how did you improve yourself during the designing of this work?
I have learned a lot about 3D modeling and texturing. It has also been useful for me to improve my lighting techniques.
20Any other things you would like to cover that have not been covered in these questions?
You can see more of my work here https://www.instagram.com/ariel_palanzone/
The main theme has to do with dreams, and the ecistential questions of man, such as the passage of time. These impossible images are made up of deserted landscapes, metaphorical figures and dreamlike architectures.
01What is the main principle, idea and inspiration behind your design?
The main theme has to do with dreams, and the ecistential questions of man, such as the passage of time.
These impossible images are made up of deserted landscapes, metaphorical figures and dreamlike architectures.
02What has been your main focus in designing this work? Especially what did you want to achieve?
I wanted to achieve personal and contemplative images that invite reflection.
03What are your future plans for this award winning design?
I hope it has a lot of repercussion and that it can be exhibited in some art space.
04How long did it take you to design this particular concept?
many years
05Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
It was not a custom, I only made them to channel my artistic expressiveness and in moments of introspection.
06Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
I would like to sell it to a collector or art spaces.
07What made you design this particular type of work?
The need to express myself and stimulate my artistic sensitivity.
08Where there any other designs and/or designers that helped the influence the design of your work?
Rene Magritte is one of them.
09Who is the target customer for his design?
Anyone who is open to reflection.
10What sets this design apart from other similar or resembling concepts?
I think the difference is in the subjectivity of the author.
11How did you come up with the name for this design? What does it mean?
Look with the title to be very direct. Dreams derives from the fact that I have dreamed these images.
12Which design tools did you use when you were working on this project?
Mainly Cinema 4d and Photoshop.
But everything always starts with a pencil and paper sketch.
13What is the most unique aspect of your design?
Experimentation and invitation to think and feel.
14Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
In this case I have worked alone.
15What is the role of technology in this particular design?
Help to materialize the work.
16Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
It's just based on my dreams and personal experiences.
17What are some of the challenges you faced during the design/realization of your concept?
The biggest challenge was finding the right composition, lighting, color palette and materiality.
18How did you decide to submit your design to an international design competition?
Only for curiosity
19What did you learn or how did you improve yourself during the designing of this work?
I have learned a lot about new technologies such as the field of 3d printing.
20Any other things you would like to cover that have not been covered in these questions?
Just to clarify that my style does not always have to do with surreal images, but I am also interested in geometric and organic abstraction, among other things.
បទសម្ភាសន៍ទេវតារចនា
50 សំណួរ
I graduated as a graphic designer at the University of Buenos Aires in 2013 and since 2009 I have worked as a Graphic and 3D Designer, Motion Graphics Designer and Art Director for animation.
01Could you please tell us a bit about your design background and education?
I graduated as a graphic designer at the University of Buenos Aires in 2013 and since 2009 I have worked as a Graphic and 3D Designer, Motion Graphics Designer and Art Director for animation.
As of 2019 I work freelance for many design and animation studios around the world.
02What motivates you to design in general, why did you become a designer?
I am motivated by the idea of creating designs that contribute to improving the society in which we live and also being a designer helps me improve myself as a person.
03Did you choose to become a designer, or you were forced to become one?
Fortunately, it was by choice.
04What do you design, what type of designs do you wish to design more of?
I am a multidisciplinary designer who can create 3d images to visualize products, design objects or furniture or a brand logo.
05What should young designers do to become a design legend like you?
haha! thank you very much for the compliment. I think that the key is perseverance, believing in oneself and trying to improve day by day.
06What distinguishes between a good designer and a great designer?
wow!! that is difficult to answer. But I think it has to do with that added bonus that those designers have in not seeing design as just a task to solve a specific need of the client, but rather they want that design to be memorable and transcend time.
07What makes a good design a really good design, how do you evaluate good design?
I agree with the principles of Dieter Rams who says that good design is honest, beautiful, useful and innovative.
Good design must be consistent in its details, understandable and respect the environment.
It is a good design when it is taken to its minimum expression, there is nothing to remove or add.
08What is the value of good design? Why should everyone invest in good design?
I think that the value is given by the context, the user.
Investing in good design is essential to be able to function and evolve as a society, since design is part of our cultural heritage and speaks of the society of which it is a part.
09What would you design and who would you design for if you had the time?
I would like to design furniture for big brands in Italy or Germany since they are two schools of design that I respect and admire a lot.
10What is the dream project you haven't yet had time to realize?
I would like to design my own house/studio including furniture and interior decoration.
11What is your secret recipe of success in design, what is your secret ingredient?
I always try to capture a personal vision of the context that surrounds me.
12Who are some other design masters and legends you get inspired from?
Marcel Lajos Breuer, Vasili Kandinski, Josef Albers, Frank Gehry, Paul Rand, Massimo Vignelli.
13What are your favorite designs by other designers, why do you like them?
One of my favorite designers is Milton Glaser, for his innovative and playful way of capturing ideas.
14What is your greatest design, which aspects of that design makes you think it is great?
My best design is always yet to come.
15How could people improve themselves to be better designers, what did you do?
You can always improve. One must stay in the spirit of learning and seek to learn new things all the time.
16If you hadn't become a designer, what would you have done?
I think I would be a plastic artist or a musician.
17How do you define design, what is design for you?
Design is autobiographical and goes through us all at all times.
18Who helped you to reach these heights, who was your biggest supporter?
Above all, my parents have been the great emotional support at times when things don't go the way you want.
And fortunately I have had many co-workers who have been generous with me and have helped me grow professionally.
19What helped you to become a great designer?
I think that curiosity and the feeling that you can always improve. The concern of not staying in the same place for a long time.
20What were the obstacles you faced before becoming a design master?
There have always been obstacles of all kinds, like some people who don't want you to shine and seek to bring down your ideas, but over time I see that each obstacle is a learning test that makes you stronger.
21How do you think designers should present their work?
I think they should present them in the most realistic way possible, contextualizing them and explaining them in a didactic way.
22What's your next design project, what should we expect from you in future?
My next design projects are linked to the design of lamps, rugs and furniture.
23What's your ultimate goal as a designer?
My ultimate goal is for my work to transcend time and be useful to society.
24What people expect from an esteemed designer such as yourself?
I couldn't tell you what they expect, but I do hope my work inspires them.
25How does design help create a better society?
Design helps people in being able to solve specific problems and needs.
26What are you currently working on that you are especially excited about?
I am currently excited about the development of a lamp prototype that has been awarded in a design contest in Argentina a few months ago. To carry out that idea I am learning from many areas such as electronics and 3d printing.
27Which design projects gave you the most satisfaction, why?
The design project that has given me the most satisfaction has to do with the development of these lamp prototypes, since they have been widely accepted by many colleagues.
28What would you like to see changed in design industry in the coming years?
I hope that in the coming years the design industry will be more aware of environmental impact and take more account of human factors such as emotional intelligence to create ideas for industrial products.
29Where do you think the design field is headed next?
I believe that there is no single course, but I am interested in everything that emphasizes subjectivity and human diversity.
30How long does it take you to finalize a design project?
That depends a lot on the complexity of the project and the type of client, but I try to make commercial work take no more than one or two months.
On the other hand, in personal projects, the deadlines are much longer and many times they are processes that never end completely.
31When you have a new design project, where do you start?
I usually start by looking for references and inspirational material, researching and searching for similar brands to do an analysis of the market, I write words as triggers to combine them and generate the concept, then I make some pencil and paper sketches capturing that idea, for more later put it on the computer.
32What is your life motto as a designer?
My favorite motto is "less is more".
33Do you think design sets the trends or trends set the designs?
I think that design should endure over time, without being constrained by the trends of the moment.
34What is the role of technology when you design?
The role of technology is very important, since it is the tool in which I capture my ideas and sketches in the most immediate way.
I also use my social networks a lot to promote my work.
35What kind of design software and equipment do you use in your work?
I mainly use Cinema 4d, Photoshop, Illustrator and After Effects.
I basically work with a desktop pc.
36What is the role of the color, materials and ambient in design?
They are fundamental in my work, since both color and textures and materials transmit certain emotions and sensations in people.
37What do you wish people to ask about your design?
I have never considered it, but I prefer that they ask their own questions without conditioning.
38When you see a new great design or product what comes into your mind?
It generates a great emotion in me and they inspire me to continue creating.
39Who is your ideal design partner? Do you believe in co-design?
I think that my ideal partner has not arrived yet, but I am constantly looking for him. I suppose that it should be someone with whom I complement myself to design together and enhance the work.
40Which people you interacted had the most influence on your design?
One of the people who has most influenced my design is the designer Alex Proba, since I have been working with her for many years and I always learn a lot from her vision of design.
41Which books you read had the most effect on your design?
The ABC's of the Bauhaus by Ellen Lupton
42How did you develop your skills as a master designer?
Sharing knowledge with my colleagues from university and work in advertising agencies, watching tutorials on my own, practicing a lot and making many mistakes too.
43Irrelative of time and space, who you would want to meet, talk and discuss with?
Nicholas Tesla.
44How do you feel about all the awards and recognition you had, is it hard to be famous?
haha! I haven't had much recognition yet but I hope that soon my work will become better known.
45What is your favorite color, place, food, season, thing and brand?
My favorite color is pink
My favorite food is "asado",
my favorite place is Italy
my favorite season spring,
my favorite thing is a book,
my brand is MAC.
46Please tell us a little memoir, a funny thing you had experienced as a designer?
Something fun is being in a shopping center and seeing a design that I have made.
47What makes your day great as a designer, how do you motivate yourself?
What makes a day at work great is when a proposal to do something new and exciting comes along.
48When you were a little child, was it obvious that you would become a great designer?
As a child I was always drawing and creating houses or clothes for my toys, so yes, I have always leaned towards design and art.
49What do you think about future; what do you see will happen in thousand years from now?
I'm not very optimistic about it so I prefer not to comment.
50Please tell us anything you wish your fans to know about you, your design and anything else?
That I would like to chat with them to exchange ideas.
បទសម្ភាសន៍អ្នករចនា
40 សំណួរ
Since I was little I have been interested in the world of plastic arts, I was always drawing and reading comics.
01Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Since I was little I have been interested in the world of plastic arts, I was always drawing and reading comics.
I wanted to be a designer when I finished high school, at that time I saw as a reference a cousin of mine who had his own design company and I wanted to be like him.
02Can you tell us more about your company / design studio?
At the moment I work alone and with remote collaborators but I plan to expand and grow the studio.
03What is "design" for you?
For me, design is the tool that human beings have to solve people's problems and improve their quality of life.
04What kinds of works do you like designing most?
I am very interested in designing objects that, in addition to providing a certain function, also have a great aesthetic added value.
05What is your most favorite design, could you please tell more about it?
My favorite design is the one to come
06What was the first thing you designed for a company?
My first designs had to do with logos for businesses in the city where I lived. He worked in a small company there while he was in college.
07What is your favorite material / platform / technology?
My favorite tool is 3d software because there I can express my ideas very quickly, but I also like to work with real materials such as cardboard and wood to make prototypes and experimental pieces.
My idea is to materialize my digital works and one of the technologies that interests me for this is 3d printing.
08When do you feel the most creative?
I think that my creativity increases first thing in the morning when my mind is clearest.
I also need to be in a quiet environment or listening to relaxing music.
09Which aspects of a design do you focus more during designing?
I place a lot of emphasis on valuing the process, since unexpected things, errors or challenges can arise there that enrich the final result of the piece.
10What kind of emotions do you feel when you design?
When I design I have many sensations, but mainly the freedom and uncertainty in the search for something new.
Also feel a tickle in the stomach.
11What kind of emotions do you feel when your designs are realized?
I think the main feeling is pride when seeing it finished, and relaxation, knowing all the effort it took to get there.
12What makes a design successful?
I think that this is decided by the passage of time and has a lot to do with the context and how it is assimilated by people. There is something unpredictable there.
13When judging a design as good or bad, which aspects do you consider first?
I think that as Dieter Rams said, good design must be innovative, useful, aesthetic and honest.
14From your point of view, what are the responsibilities of a designer for society and environment?
I think that respect for the environment is a fundamental factor and that we must bear in mind more and more, from the moment we think of the idea.
We must think of design products in such a way that they affect physical and visual pollution in our society to the least degree possible.
We must also use resources that can be recycled and reused.
15How do you think the "design field" is evolving? What is the future of design?
I think that design evolves in several directions, and the one that interests me the most is the one that tries to ensure that products do not lose their personal touch and their ability to transmit sensations to users.
16When was your last exhibition and where was it? And when do you want to hold your next exhibition?
My last exhibition was at CMC - Centro Culturale di Milano - in February 2022 and the next one will be in June 2022 at the "Real Fábrica de Tapices" in Madrid, Spain.
17Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
My sources of inspiration are many and varied. Many of them have to do with observing nature and the urban situations that surround me, whether figurative or abstract, such as the shapes that stains have on the walls or cracks in the tiles.
Architecture, poetry, abstract painting and contemporary sculpture call my attention.
Also going to museums or art and design galleries greatly stimulates my desire to create.
18How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I think that my style is something unclassifiable since my interests are many and varied.
My approach is based a lot on intuition and experimentation.
I am also very interested in the composition, the textures and the morphological search.
19Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Buenos Aires, Argentina and I think that context influences my process and way of designing.
I am not too influenced by the traditions of my country, but the context of social and economic crisis means that one must be creative and improvise with the tools and resources that one has and deal with those limitations.
20How do you work with companies?
I work with them remotely through emails or chats.
They send me the brief with what they want to do and I prepare a presentation with my proposal for that specific request.
21What are your suggestions to companies for working with a designer? How can companies select a good designer?
I think that agencies should give the designer the freedom to propose their own look at their request, so that there is a more personal involvement with the project.
22Can you talk a little about your design process?
My process often has to do with "free play", that is, testing and testing until I find a way that I like and that seems to me to be proposing a personal and effective way of communicating the message.
23What are 5 of your favorite design items at home?
_ The ABC's of the Bauhaus: The Bauhaus and Design Theory
_ BAUHAUS by Jeannine Fiedler
_ AD magazine
_ www.dezeen.com
_ www.design-milk.com
24Can you describe a day in your life?
i just wake up early, sometimes i do some meditation after breakfast i check emails and start work
In my spare time I go for a walk, draw ideas or go to the gym
generally at night is when I give more time to develop personal projects
The music always accompanies me at all times
25Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
I think the best thing they can do is be very observant, develop their sensitivity and their own voice, have a passion for what they do and trust their inner voice.
Try to make your work have a soul and your own stamp, to feel proud of what you create.
26From your perspective, what would you say are some positives and negatives of being a designer?
The positive is the possibility of rethinking the world and proposing new ideas and solutions for people and the negative can be falling into the ego and losing oneself.
27What is your "golden rule" in design?
Not lose the passion or the capacity for wonder, preserve the inner child.
28What skills are most important for a designer?
I think that curiosity, power of observation, knowing how to listen to the needs of the client and obsessing over details are the most important skills that a designer must have.
29Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
My main tool is a pencil and paper, I make a lot of sketches that I then give volume to in 3D software called Cinema 4d or Zbrush.
I also use a lot of Photoshop, Illustrator and After Effects.
I also make models in cardboard or styrofoam to make prototypes of objects and furniture and adjust the shapes and proportions.
I use Pinterest or Instagram boards a lot to keep references and inspiration material.
Many of them are from the design world of the 1970s, such as Gaetano Pesce, and others are from the world of contemporary art, such as Gerhard Richter.
30Designing can sometimes be a really time consuming task, how do you manage your time?
In my case, it's almost a full-time task. If I'm not thinking about design, I'm thinking about art, haha!
I try to set schedules so it's hard for me to disconnect my head from those two issues.
31How long does it take to design an object from beginning to end?
I think it is impossible to establish a standardized time because each object is unique.
Many times it happens to me that I return to personal objects or images that I had started a while ago and try to modify and improve them.
32What is the most frequently asked question to you, as a designer?
what is your rate? what programs do you use?
33What was your most important job experience?
I have worked in several advertising agencies and design studios and I think that the most important thing on a professional level so far was the collaborations with a designer from New York called Alex Proba, since they are always a challenge for me and a learning experience.
34Who are some of your clients?
Alex Proba, Kati Forner & Akatre Studio among others.
35What type of design work do you enjoy the most and why?
I enjoy more the jobs that represent a challenge for me and in which the client gives me the trust, time and enough freedom to make a personal and artistic proposal.
36What are your future plans? What is next for you?
I plan to further develop my side as an author designer and at the same time advance in my growth as an artist.
37Do you work as a team, or do you develop your designs yourself?
I always try to summon collaborators to help me in a specific project, either for a personal project or for a client.
38Do you have any works-in-progress being designed that you would like to talk about?
I am developing a series of lamps with the idea that they can soon be put on the market.
I also want to launch a series of rugs with personal designs.
39How can people contact you?
my email is arielpalanzone@gmail.com
my personal page is www.arielpalanzone.onfabrik.com
and my instagram is https://www.instagram.com/ariel_palanzone/
40Any other things you would like to cover that have not been covered in these questions?
I always try to find inspiration both in works of art and in everyday situations. In terms of art, I admire many kinetic artists from the Op art movement, such as Victor Vasarely.
01Your innovative approach to merging kinetic art with functional lighting in the Lamps Collection Concept Design raises intriguing possibilities - could you elaborate on how this artistic influence shaped your design decisions, particularly for the articulated floor lamp?
I always try to find inspiration both in works of art and in everyday situations. In terms of art, I admire many kinetic artists from the Op art movement, such as Victor Vasarely. I also remember an inspiring everyday situation when I was in a grocery store and watching the bags stretch in different and interesting ways as different products were put inside.
02The metaphor of light as a source of creativity, embodied in your nightstand lamp's bitten apple form within the Lamps Collection Concept Design, is fascinating - what inspired this specific symbolic connection between illumination and inspiration?
Thank you very much for your insights!The apple has always been a source of inspiration for me because of its symbolic meaning, from its connection with Newton and creativity, to its biblical connotations associated with desire or fertility
03How did your background in graphic design influence the sculptural and artistic elements of the Lamps Collection Concept Design, particularly in achieving that delicate balance between form and function?
It has had a decisive influence, since the first thing I do is analyze through pencil sketches how the flat form looks, and based on that morphological analysis I then transcribe it to the three-dimensional plane.
04The Lamps Collection Concept Design showcases an interesting use of translucent materials for creating veiled, mysterious atmospheres - could you share the experimental process that led to selecting these specific materials and their light-diffusing properties?
It emerged after doing an exhaustive search and investigation on the different types of lighting fixtures that are on the market, and realizing that those that were most interesting to me were those whose light was diffuse, since that generated a more interesting and mysterious atmosphere in the environment.
05Your mention of Japanese design's influence on the Lamps Collection Concept Design, particularly its embrace of imperfection, is intriguing - how did this philosophical approach manifest in your final designs?
I am a great admirer of Japanese culture and its philosophical concepts applied to both life and design, both with its strong connection to nature, emptiness and acceptance of the imperfection of materials as well as the purity and simplicity of its forms.
06The tactile interaction elements of the Lamps Collection Concept Design allow users to control light intensity through pressure - what inspired this specific approach to user interface design, and how did you develop these intuitive control mechanisms?
This also emerges from research into where the lighting sector is heading today. There is a very strong connection between lighting and people's emotions, which is why the user being able to adjust the light and decide what intensity or temperature is most appropriate for them depending on the time of day or their own mood makes the product not only meet the user's usage needs but also their emotional needs.
07In developing the Lamps Collection Concept Design, how did you address the technical challenges of maintaining design integrity while incorporating flexible 3D-printed materials, particularly for the articulated components?
In order to successfully complete the product development process, countless feedback processes arise between collaborations from different areas, such as industrial designers or engineers specializing in new technologies and materials, seeking to optimize these resources in relation to production times and costs, so that the sale price of the product does not rise too much and that the spirit and values of the product are also reflected as faithfully as possible in the transition from the digital to the physical plane.
08The Lamps Collection Concept Design demonstrates a strong commitment to environmental consciousness through LED lighting and recycled materials - could you elaborate on how sustainability influenced your design decisions from concept to execution?
This is a key point since as designers we must be aware of the impact we cause in the short, medium and long term on our planet if we make decisions that are not aligned with ecological awareness.
09Looking at the evolution of the Lamps Collection Concept Design from exhibition to winning an A' Design Award, how has this recognition influenced your vision for future lighting design innovations?
Participation and winning this competition have had a very positive impact on my career, as it has generated many positive repercussions from colleagues, users and companies linked to lighting, which gives me greater self-confidence and helps my work to reach a wider audience.
10The sensual "stretching" of curved shapes in the Lamps Collection Concept Design creates interesting tensions and dynamics - could you explain how you developed these specific forms and their relationship to contemporary abstract sculpture?
In this case I was experimenting with some old elastic stockings and analyzing how they stretched as I put objects inside them. Another event that influenced me was going to the Museum of Modern Art in Rio de Janeiro and finding there a sculpture by Ernesto Neto made of an elastic fabric stretched between two bricks.
My works are based on an introspective process in which I try to channel personal emotions and situations in a cathartic way, and in which the viewer can identify with them and construct their own meaning of the work.
01Your innovative approach to surrealist digital art in Serie Dreams Art beautifully explores human fragility and solitude - could you elaborate on how your personal experiences influenced these universal themes?
My works are based on an introspective process in which I try to channel personal emotions and situations in a cathartic way, and in which the viewer can identify with them and construct their own meaning of the work.
02The limited color palette and thoughtful use of negative space in Serie Dreams Art creates a profound sense of contemplation - what guided your artistic decisions in achieving this delicate balance?
I think that the choice of colour is essential to create a certain emotional atmosphere in the image in which the viewer can immerse himself. In addition to transmitting emotions and sensations, I use colour to generate contrasts or to emphasise certain important situations within the composition.
03Having won the Bronze A' Design Award for Serie Dreams Art, how did your background in graphic design and animation influence your transition into creating these deeply metaphorical 3D artworks?
My training as a graphic and motion designer has given me the tools to correctly use the arrangement of elements and visual paths, but above all to create a concept that is the foundation of the image, so that this image has a story to tell and can work both as an individual piece or as a frame taken from an animation or short film.
04The connection between dreams and the unconscious mind is central to Serie Dreams Art - how does your creative process, from initial pencil sketches to final 3D renders, help capture these ethereal concepts?
I always start from sketches on pencil and paper, and often I connect different drawings with words or loose phrases to build a new image that enhances the original idea or generates a new meaning, as if I were an alchemist.
05Serie Dreams Art demonstrates a masterful blend of realism and surrealism - could you share the technical challenges you faced in Cinema 4D to achieve this distinctive aesthetic quality?
Although I don't focus on the hyper-realistic aspect of the image, I try to pay attention to the details to make the situation as "believable" as possible, and this requires constant training in tutorials and lately I also use some artificial intelligence to create extra details in the image.
06Your mention of Rene Magritte's influence on Serie Dreams Art intrigues me - how did you reinterpret his surrealist principles through the lens of modern 3D technology?
I think that both Magrite and Duchamp were artists ahead of their time, and that they are being vindicated by the new generations of 3D designers/artists, since these softwares allow us to create scenes with realistic lighting and simulations with correct physical properties, and to be able to manipulate these scenes in a surreal way by doing simple operations such as altering the scale of an object in relation to another or modifying its materiality, etc.
07The theme of time's passage in Serie Dreams Art seems particularly poignant - could you elaborate on how you translated this abstract concept into visual metaphors?
The passing of time is a subject that I am very obsessed with and I try to approach it from many aspects, sometimes from a more physical plane where time can be accelerated or reversed and other times I approach it from a more metaphysical plane where time stops. I like how sometimes time seems to pass quickly and other times slowly, and I am also interested in seeing it as the most important substance that exists, since as the writer J. L Borges said, we are made of time.
08Serie Dreams Art evolved over several years in Buenos Aires - how has the cultural and artistic environment of Argentina shaped the development of this series?
I think Argentina has grown a lot in that aspect, since there are many museums with international exhibitions and also many cultural activities in more peripheral circuits such as contemporary art spaces and galleries where there is a lot of emphasis on new languages and ways of making art.
09Looking at the harmonious composition in Serie Dreams Art, how do you balance the need for artistic expression with the technical constraints of 3D modeling and rendering?
It is a challenge to break with the purity of the perfect forms of 3D and that is why I try to make the elements have small imperfections in their textures and models, so that they resemble the imperfections of nature that we can find in real life.
10As Serie Dreams Art continues to gain recognition, including the Bronze A' Design Award, how do you envision expanding upon these themes in your future artistic endeavors?
I hope to bring my art to increasingly more widely known places, so participating in international competitions is something that is in line with these objectives. This year I have been part of some galleries and art spaces that have contributed to spreading and marketing my work and with which I am planning to do exhibitions and displays in museums.
Thank you very much for your comments. As you say, it is about finding a delicate balance between the expressiveness of the form and the functionality of the piece.To do this, one must perform an analysis of human…
01Your exploration of sensual and dynamic forms in the Organic Furniture Collection Conceptual Objects draws fascinating parallels with Fernando Botero's sculptural work - how did you translate these artistic influences into functional furniture pieces while maintaining the delicate balance between form and function?
Thank you very much for your comments. As you say, it is about finding a delicate balance between the expressiveness of the form and the functionality of the piece.To do this, one must perform an analysis of human proportions so that the forms meet certain ergonomic requirements so that a person feels comfortable there, without neglecting the expressiveness of the form, which is what gives the piece its own identity.
02The Organic Furniture Collection Conceptual Objects notably features the "Sensual Chair" with its distinctive curved silhouette - could you walk us through your creative journey from initial sketches to the final 3D visualization, particularly focusing on how you achieved those flowing, organic lines?
The shape first emerged from a paper sketch which I then took to the 3D software. Besides Botero's artistic influence, the moment of inspiration happened at home when I left the dentist and saw how my temporary tooth had broken in two. Looking at it, I began to rearrange the broken parts and I said to myself that this improvised design could be an original way to create a chair.
03Having earned the Silver A' Design Award for the Organic Furniture Collection Conceptual Objects, how do you envision this recognition influencing your future approach to merging sculptural artistry with practical furniture design?
I hope that this recognition can open more doors for me to companies that want to materialize my creations that seek to eliminate barriers between art and design. In fact, this series has won the gold prize in an international design competition, whose jury was composed of famous designers.
04The warm colors and inviting forms of the Organic Furniture Collection Conceptual Objects create an immediate emotional connection - what inspired your specific color choices, and how do they complement the collection's organic shapes to enhance user experience?
I think that color plays a fundamental role in the emotional connection with people and that is why I try to enhance the sensuality of the shapes through color. I am also inspired by the color enhancement in Italian design from the 70s.
05In developing the Organic Furniture Collection Conceptual Objects over eight months in Buenos Aires, what were the most significant technical challenges you faced in ensuring these sculptural pieces would be viable for production in fiberglass, leather, or linen?
The production of this piece required constant feedback with the people in charge of production to jointly seek a balance between the initial idea and its materialization, where various technological and artisanal processes were combined.
06The Organic Furniture Collection Conceptual Objects seems to challenge conventional furniture design paradigms - how do you envision these pieces transforming traditional living spaces and influencing user interactions with their environment?
I think that in this highly digitalized era, people will increasingly feel the need to be surrounded by objects and furniture that provide them with positive sensory experiences, both tactile and visual, and in which they will see aspects of their own personality reflected.
07Your background in graphic design and animation appears to influence the dynamic forms in the Organic Furniture Collection Conceptual Objects - how has your multidisciplinary experience shaped your approach to furniture design?
My training as a graphic designer and motion graphics definitely influences the way I approach my creations. I like to first see how the shape works flat before giving it volume in 3D. The idea of movement is always present to a greater or lesser extent in my designs, as is the sculptural aspect of the piece, that is, its visual path and the way in which the light enters it.
08The Organic Furniture Collection Conceptual Objects emphasizes the relationship between visual appeal and comfort - could you elaborate on how you developed these pieces to ensure they would not only captivate viewers but also provide genuine functional comfort?
Being a personal project, I was not limited to satisfying a specific need of a particular client, so the development was based on my own creative process, playful and free, where I asked myself the question of what furniture would be like in which I myself would feel comfortable and pleasant when using it, since I think that design serves to improve the quality of life of people both at a functional and experiential level.
09Looking at the future of the Organic Furniture Collection Conceptual Objects, how do you plan to expand this series while maintaining its distinctive character and pushing the boundaries between art and functional design?
I am currently evaluating the possibility of partnering with some companies that are dedicated to the production of furniture as unique pieces at an international level to be part of their catalog of designers.
10The Organic Furniture Collection Conceptual Objects represents a bold statement in contemporary furniture design - what advice would you offer to emerging designers who aspire to create pieces that challenge conventional design boundaries while maintaining commercial viability?
They should believe in themselves and do what they feel and let their imagination run wild, without being too concerned with following successful formulas that worked for other people, or letting themselves be limited by people who tell them what is possible to do and what is not. They should think that the role of a designer is fundamental to the construction of a better, more just and humane society.
I often turn to nature as a source of inspiration, and in this case I focus on biology and the world of bacteria because I am interested in how they behave in a way so similar to human beings.
01Your Organic Series Artistic Pieces demonstrates a fascinating exploration of bacteriological microorganisms and human organs - could you elaborate on how these biological inspirations shaped your creative process and final compositions?
I often turn to nature as a source of inspiration, and in this case I focus on biology and the world of bacteria because I am interested in how they behave in a way so similar to human beings.
02The intricate textures and harmonious compositions in Organic Series Artistic Pieces create powerful sensory stimuli - what specific techniques and artistic decisions did you employ to achieve this delicate balance between form, color, and materiality?
I wanted the elements of the series to be read as a family and so I applied a reduced colour palette to them that creates visual cohesion. In terms of materiality, I also tried to maintain the same systematic coherence but at the same time have variables that make each character unique, so that each of them proposes a certain sensory experience. The settings become monochromatic to move to a second level of reading, leaving the organic compositions as the protagonist.
03As a Silver A' Design Award winner, Organic Series Artistic Pieces stands out for its philosophical depth - could you share the deeper meanings and questions about human existence that you aimed to explore through these digital organisms?
I have used different digital techniques and experimented with the properties of the materials, such as translucent or hair simulation.The process requires a lot of trial and error and achieving the right amount of imperfection in each material so that it feels natural and warm, separating them from the coldness and perfection of the standard 3D language.
04The systematic approach you took in creating Organic Series Artistic Pieces, with its constants and variations in morphology, color and materiality, is remarkable - how did you develop this methodical framework while maintaining organic authenticity?
I think that this is where my knowledge in the field of graphic design and art is most appreciated, since I have sought a palette of opposite, warm and cold colors to enrich the composition in this coexistence of such contrasting temperatures.
05Your six-month journey creating Organic Series Artistic Pieces in Buenos Aires must have involved significant experimentation - what were some of the pivotal moments or unexpected discoveries that influenced the evolution of the series?
It is true that the process is often accompanied by many unexpected situations, many of which can be used to enrich the final result. For example, I remember that to make the inflated piece inside the glass cube, the main idea was that it would have a porous, opaque and humid texture, similar to that of an intestine, and after doing several tests, I unexpectedly thought that it would be interesting for its structure to be rather translucent and with a color gradient that would make it more similar to a maritime shape.
06The autonomous yet interconnected nature of the organisms in Organic Series Artistic Pieces creates a compelling visual narrative - how did you conceptualize and execute this delicate balance between individual identity and collective harmony?
The intention was for each organism to have its own personality, and this is reflected in its appearance, which also reveals the way in which it could move, so that some can be more inflated and slow while another can be more stylized and move in a sinuous and delicate way.
07The realistic textures achieved in Organic Series Artistic Pieces through 3D software are extraordinarily lifelike - could you walk us through your technical process for achieving such organic authenticity in a digital medium?
To stay current in this changing and competitive field, I must be in a continuous search for information, watching tutorials and researching in community forums for designers and 3D artists to keep up to date with new techniques and technological possibilities, such as augmented reality, interactive pieces and everything that is emerging regarding artificial intelligence.
08Looking at the sensory impact of Organic Series Artistic Pieces, how do you envision these digital creatures influencing future directions in artistic exploration of the microscopic world?
I hope that my collection serves as an inspiration for designers, artists or even for people linked to the world of science, where they can see a different approach to biology, more closely linked to art, and that this helps them broaden their perspectives.
09The intersection of biological inspiration and digital artistry in Organic Series Artistic Pieces opens new possibilities for creative expression - what advice would you offer to artists looking to bridge these two realms?
I would tell them to try to give free rein to their imagination and to generate interesting concepts, try to connect worlds that a priori have nothing in common, but that by joining them they can generate new concepts and meanings.
10Given your background in graphic design and animation, how has the creation of Organic Series Artistic Pieces influenced your perspective on the relationship between digital art and natural forms?
They influence from the moment I conceive the idea, the story, the atmosphere I want to convey, the architecture of the environments and how these characters relate to that environment.
A' Design Award គឺជាពានរង្វាន់រចនាល្អអន្តរជាតិដែលវាយតម្លៃដោយគណៈកម្មការ។ ចូលរួមក្នុង A' Design Award ដើម្បីទទួលបានឱកាសក្នុងការទទួលស្គាល់ដោយគុណសម្បត្តិ ទទួលបានកិត្តិនាម កិត្តិយស និងការផ្សព្វផ្សាយសម្រាប់ការងាររបស់អ្នក។ ដាក់ស្នាដៃរបស់អ្នកសម្រាប់ A' Design Award ហើយប្រកួតប្រជែងដើម្បីឈ្នះ A' Design Prize ដ៏គោរពរាប់អាន។