The initial inspiration come from a video that talk about the biology experiment called Biosphere 2, which is an American biology research to investigate on building a second earth.
01What is the main principle, idea and inspiration behind your design?
The initial inspiration come from a video that talk about the biology experiment called Biosphere 2, which is an American biology research to investigate on building a second earth. But the experiment failed due to imbalance of ecosystem which mainly due to exist of human. So, from here, I started to feel that are human become the actual "pest" that caused the Mother Earth sicks, struggling on building second earth at the same time..That's why, this collection named as ARE WE? kind of questioning ourselves as a reminder on our mistakes.
02What has been your main focus in designing this work? Especially what did you want to achieve?
I wish to achieve an awareness towards environment issues and let more people knowing that our Mother Earth used to be as beautiful as we now trying to achieve... Currently, people started to focus on sustainability to "save the earth", to return the nature but it used to be as what we wish for.
03What are your future plans for this award winning design?
I hope to use my achievement as a creative evidence for my future career, building my own label which could move towards sustainable fashion brand that make it a part of "moving green".
04How long did it take you to design this particular concept?
I designed this collection with lot of researching and sketching over 150+ looks. it takes me a month to finalised the final 8 looks and 4 out of 8 picked to turn into physical pieces. I then took another 2 months to draft and drape, toiling as well as actual pieces productions under the guidance of my lecturer, Ms. Jennifer Kong.
05Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
A sense of apologises to the Mother Earth. I suddenly filled with sadness after watching the video of "BIOSPHERE 2" and a short video that show how nature come back and animals start to visit human world during the lockdown period of pandemic. It then makes me wanting to voice up my sadness to nature and highlights how beauty is the Mother Earth.
06Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
No. I planned to make this collection as my brand, limited edition collection that used to raise awareness only, not for sale. As I also planned to create those meaningful and awareness based collection as a presentation of designer creativity and for competition entries also. It will be separated from designed retail collection as it will only for awareness campaign usage, plus with only piece produced each look.
07What made you design this particular type of work?
I hope to make fashion part of building betterment to the society.
08Where there any other designs and/or designers that helped the influence the design of your work?
Yohji Yamamoto. I love the way he expresses design with such a highly tailored pieces and presentation.
09What sets this design apart from other similar or resembling concepts?
Most of the "environment saver" concept of collection tend to show up the sadness or down mood of destroyed earth, but I decided to show up the positive and beauty of nature to recall human's memory on the past beauty of Mother Earth. It is also kind of reminding ourselves how does those mistake caused the lost of nature beauty.
10How did you come up with the name for this design? What does it mean?
It is a question mark given to question human, are we the actual pest to the earth who keep saying wanting to save the earth but who made the mistake at first.
11Which design tools did you use when you were working on this project?
Illustrator and Photoshop for portfolio and designing paper & sheets.
12What is the most unique aspect of your design?
The beauty of marine world could be the signature of this collection with the unique creation of "coral-like" netting ball decorated by hand stitching one by one and shapes is originally developed by myself.
13Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
no. I discovered by my own "coral-like" layered and folded hand made ball that designed as the overall mail decorations of each looks.
14What are some of the challenges you faced during the design/realization of your concept?
The development of producing "coral-like" ornaments are quite challenging as coral is hard structured, but I want to transform it into softer but remaining its structures.
15How did you decide to submit your design to an international design competition?
Recommended by my lecturer, Ms. Jennifer Kong.
16What did you learn or how did you improve yourself during the designing of this work?
The most learned things are researching. It is important to make the collection much more meaningful and enrich the content and design flow to come out a unique piece.
បទសម្ភាសន៍អ្នករចនា
24 សំណួរ
I love to play with different clothing, especially my mother's wardrobe. it is quite interesting to say that my mum used to ask me to help her match up the outfits for any event or gathering and her friends always…
01Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I love to play with different clothing, especially my mother's wardrobe. it is quite interesting to say that my mum used to ask me to help her match up the outfits for any event or gathering and her friends always praise on her looks, therefore I become her little stylist since primary school. I love to sketch randomly whenever I am free since I was child. It then become my dream to enter fashion world to design my own collection.
02Can you tell us more about your company / design studio?
My own label, Ja-Jmi is named according to my name, Jasmine Au Jie Min. It is actually my future plan for building own label that main focused on sustainability to make myself part of the green mover.
03What is "design" for you?
Design is a transformation of self-art and thoughts as well as expression through the designed artwork.
04What kinds of works do you like designing most?
Researching the inspiration and initial ideas of works and initial fast sketches with tons of random sketches.
05When do you feel the most creative?
Whenever I am fully relaxed, especially during vacation, I will be super productive on designing and full of inspirations.
06Which aspects of a design do you focus more during designing?
Inner meaning of the collection, that's why I love researching so much.
07What kind of emotions do you feel when you design?
passionate and exciting
08What kind of emotions do you feel when your designs are realized?
Exciting and self-confident gained!
09What makes a design successful?
Believe on yourself, express the thoughts and good researched included as well as try on challenging yourself.
10When judging a design as good or bad, which aspects do you consider first?
The uniqueness of technique used in the collection and its storyline that presenting the collection.
11From your point of view, what are the responsibilities of a designer for society and environment?
A designer should always aware of the things happened surrounding to engage his/ her designs with the current issues and raise up certain awareness through the collection.
12How do you think the "design field" is evolving? What is the future of design?
Design field is moving towards sustainability that wish to contribute on moving green and preserve the Mother Earth as much as we can.
13Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
My inspiration normally come from news and realtime issues articles. I am interested to read more on real time issues and tried to understand and realising the actual problem faced.
14How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
My design style did not strictly stick to any style but it will always come up with some new developed or innovated techniques to include into the collection and become my uniqueness on the particular techniques.
15Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Malaysia. Malaysia is not advance in fashion field and could be known as limited resources but I am thankful to my lecturer, Ms. Jennifer Kong who teaches me that how to broader the mindset and research as well as self-thought and ideas developments.
16Can you talk a little about your design process?
Research will be the first part to explore more on your initial ideas and inspiration. During the research, I will start to develop some sampling and then make those sampling with random matching or merging, then test on new techniques by try and error until it become the shape or outcome that I wish to.
17Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Don't afraid on trying hard things. Whenever you do it, you will realise that it is not as hard as you think before. Make your development process to accept challenges by trying things that you might not that familiar, things will make different later. You will then gained a uniqueness on your collection.
18What is your "golden rule" in design?
Do things that you might not good at, or you never been touched before. Don't afraid new things, it will be your uniqueness later.
19What skills are most important for a designer?
Accepting challenges.
20Designing can sometimes be a really time consuming task, how do you manage your time?
Leave your social media during work time. Create to-do-list and manage a timetable with estimate start and complete date.
21How long does it take to design an object from beginning to end?
2-3 months from design to actual outcomes.
22What is the most frequently asked question to you, as a designer?
Do you know how to make up your collection or just drawing?
23What are your future plans? What is next for you?
Create my own label.
24How can people contact you?
email at jasmine.aujiemin@aufashion.group or WhatsApp/ call at +60167571160
A' Design Award គឺជាពានរង្វាន់រចនាល្អអន្តរជាតិដែលវាយតម្លៃដោយគណៈកម្មការ។ ចូលរួមក្នុង A' Design Award ដើម្បីទទួលបានឱកាសក្នុងការទទួលស្គាល់ដោយគុណសម្បត្តិ ទទួលបានកិត្តិនាម កិត្តិយស និងការផ្សព្វផ្សាយសម្រាប់ការងាររបស់អ្នក។ ដាក់ស្នាដៃរបស់អ្នកសម្រាប់ A' Design Award ហើយប្រកួតប្រជែងដើម្បីឈ្នះ A' Design Prize ដ៏គោរពរាប់អាន។
ទិន្នន័យបទសម្ភាសន៍រចនាដែលបង្ហាញនៅលើទំព័របទសម្ភាសន៍រចនារបស់យើង ជាមួយអ្នករចនា Au Jie Min អំពីស្នាដៃ Are We ការងារសំខាន់៖ ការតុបតែងសម្លៀកបំពាក់នារី មកពីវេទិកា Design Interviews ដែលអ្នករចនា ស្ថាបត្យករ និងម៉ាកឈានមុខត្រូវបានសម្ភាសន៍អំពីការរចនា ផលិតផល និងគម្រោងឈ្នះពានរង្វាន់របស់ពួកគេ។
