The Donn ಸಿಂಗಲ್ ಮಾಲ್ಟ್ ಐರಿಶ್ ವಿಸ್ಕಿ by Tiago Russo and Katia Martins is a highly esteemed winner of the very prestigious 2023 A' Design Award ಚಿನ್ನದ ಪ್ರಶಸ್ತಿ in ಪ್ಯಾಕೇಜಿಂಗ್ ವಿನ್ಯಾಸ Competition Category.
ಚಿನ್ನಪ್ಯಾಕೇಜಿಂಗ್· 2023
The Donn ಸಿಂಗಲ್ ಮಾಲ್ಟ್ ಐರಿಶ್ ವಿಸ್ಕಿ
by Tiago Russo and Katia Martins
Client: The Craft Irish Whiskey Co.
A' Design Award ಚಿನ್ನದ ಪ್ರಶಸ್ತಿ Winner in ಪ್ಯಾಕೇಜಿಂಗ್ Category
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- Verified Award Winner
- Verify Award Status for #149368
The Design
About The Donn ಸಿಂಗಲ್ ಮಾಲ್ಟ್ ಐರಿಶ್ ವಿಸ್ಕಿ
ಡಾನ್ ದ ಕ್ರಾಫ್ಟ್ ಐರಿಶ್ ವಿಸ್ಕಿ ಕಂ ಶ್ರೇಣಿಯ ಕಿರಿಯರನ್ನು ಸಂಕೇತಿಸುತ್ತದೆ; ಈ ಅಥವಾ CIWC ಅಭಿವೃದ್ಧಿಪಡಿಸುವ ಯಾವುದೇ ಉತ್ಪನ್ನದ ಸುತ್ತ ತಲ್ಲೀನಗೊಳಿಸುವ ಅನುಭವವಾಗಿ ಬ್ರ್ಯಾಂಡ್‌ನ ಪ್ರಮುಖ ಮೌಲ್ಯಗಳಿಗೆ ಗೇಟ್‌ವೇ. ಯಾವುದೇ ಬಿಡಿಭಾಗಗಳನ್ನು ಉಳಿಸಲಾಗಿಲ್ಲ, ವಿವರಗಳು ತುಂಬಾ ಚಿಕ್ಕದಾಗಿದೆ. ವಿಚ್ಛಿದ್ರಕಾರಕ, ಹೇಳಿಕೆ ಬಾಟಲಿಯ ವಿನ್ಯಾಸದಿಂದ, ತಲ್ಲೀನಗೊಳಿಸುವ ಪಾರದರ್ಶಕ ಬಾಕ್ಸ್‌ನವರೆಗೆ, ಬಳಕೆದಾರರು ಒಂದಕ್ಕೆ ಪರಿಪೂರ್ಣ ವಿಸ್ಕಿ ಅನುಭವವನ್ನು ಒದಗಿಸುವ ಪ್ರತಿಯೊಂದು ಘಟಕವನ್ನು ಕಾಣಬಹುದು. ಗ್ಲಾಸ್, ಪೈಪೆಟ್ ಮತ್ತು ಕಲ್ಲುಗಳು, ಬಾಕ್ಸ್‌ನ ಸ್ಯೂಡ್ ಬ್ಯಾಕಿಂಗ್‌ನಲ್ಲಿ ಸುರಕ್ಷಿತವಾಗಿ ಭದ್ರಪಡಿಸಲಾಗಿದೆ, ಬಿಡಿಭಾಗಗಳ ಸುರಕ್ಷಿತ ಪ್ರದರ್ಶನವನ್ನು ರಚಿಸಿ, ಚರ್ಮದ ವಿವರಗಳ ಮೃದು ಸ್ಪರ್ಶದೊಂದಿಗೆ ಪೂರಕವಾಗಿದೆ.
The Recognition
About the A' Design Award ಚಿನ್ನದ ಪ್ರಶಸ್ತಿ
The Donn ಸಿಂಗಲ್ ಮಾಲ್ಟ್ ಐರಿಶ್ ವಿಸ್ಕಿ A' Design Award ಚಿನ್ನದ ಪ್ರಶಸ್ತಿಯ ವಿಜೇತ; ಪ್ರಥಮ ದರ್ಜೆಯ, ಅದ್ಭುತ ಮತ್ತು ಶ್ರೇಷ್ಠ ವಿನ್ಯಾಸಗಳಿಗೆ ನೀಡಲಾಗುವ ಅತ್ಯಂತ ಪ್ರತಿಷ್ಠಿತ ಮನ್ನಣೆ ಇದು. ಚಿನ್ನದ ವಿಜೇತರು ಅತ್ಯಂತ ನವೀನ, ದೂರದೃಷ್ಟಿಯ, ಕಣ್ಣುಕುಕ್ಕುವಂತೆ ಹೊಳೆಯುವ ಕೃತಿಗಳು; ಅವು ತಮ್ಮ ವಿನ್ಯಾಸಕರ ಪ್ರತಿಭೆ, ಜ್ಞಾನ ಮತ್ತು ಕೌಶಲವನ್ನು ಪ್ರತಿಬಿಂಬಿಸುತ್ತವೆ. The Donn ಸಿಂಗಲ್ ಮಾಲ್ಟ್ ಐರಿಶ್ ವಿಸ್ಕಿ ಅತ್ಯಂತ ಪ್ರಶಂಸೆ ಪಡೆದ, ಪ್ರವೃತ್ತಿ ಸೃಷ್ಟಿಸುವ, ಸ್ಮಾರಕ ಸದೃಶ ಆವಿಷ್ಕಾರವಾಗಿ ಅಭೂತಪೂರ್ವ ಮೌಲ್ಯ ನೀಡುತ್ತದೆ ಎಂದು ನಿರೀಕ್ಷಿಸಲಾಗುತ್ತದೆ. ಈ ಚಿನ್ನದ ಪ್ರಶಸ್ತಿ ವಿಜೇತ ವಿನ್ಯಾಸವು ಕಲೆ, ವಿಜ್ಞಾನ, ವಿನ್ಯಾಸ ಮತ್ತು ತಂತ್ರಜ್ಞಾನದ ಗಡಿಗಳನ್ನು ವಿಸ್ತರಿಸುವ ಅದ್ಭುತ, ಗೌರವಿತ ಯೋಜನೆ. The Donn ಸಿಂಗಲ್ ಮಾಲ್ಟ್ ಐರಿಶ್ ವಿಸ್ಕಿ ತೀವ್ರ ಬಯಕೆಯನ್ನು ಹುಟ್ಟಿಸುತ್ತದೆ, ಉತ್ಸಾಹ ಮೂಡಿಸುತ್ತದೆ, ಸೃಜನಶೀಲತೆಯನ್ನು ಪ್ರೋತ್ಸಾಹಿಸುತ್ತದೆ ಮತ್ತು ಆಕರ್ಷಿಸುತ್ತದೆ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
- Dimensions & Packaging
- The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
- Tags
- Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
- Production Technology
- With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
- Design Challenge
- Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
- Research
- As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
- Inspiration
- In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
- Project Duration
- Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
- Operation Flow
- The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
- Team Members
- Tiago Russo
Katia Martins
Jose Augusto - Image Credits
- The Craft Irish Whiskey Co.
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