Yic Barbecue Market 레스토랑 인테리어 by Qing Dong

Yic Barbecue Market 레스토랑 인테리어 by Qing Dong is a highly esteemed winner of the very prestigious 2020 A' Design Award 동상 in 인테리어 공간 및 전시 디자인 Competition Category.

동인테리어· 2020

Yic Barbecue Market 레스토랑 인테리어

by Qing Dong

Client: MET Creative Brand

A' Design Award 동상 Winner in 인테리어 Category

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The Design

About Yic Barbecue Market 레스토랑 인테리어

이크 바비큐 마켓(Yic Barbecue Market)은 280제곱미터 규모의 레스토랑 인테리어이다. 이 디자인은 작은 외계 공룡 캐릭터를 기반으로 한 브랜드 아이덴티티를 통해 전통적인 바비큐 매장의 틀에서 벗어난다. 입구에서는 산소마스크를 착용한 캐릭터가 행인들을 맞이하며 파사드에 간결하고 명확한 표정을 부여한다. 미러 스테인리스 스틸은 연속적인 천장을 이루며 극적인 다이닝 환경을 연출한다. 바비큐 구역의 배연 덕트는 UFO 형태를 취한다. 좌석 구역은 벽체가 아닌 색상, 장식, 가구 형태의 변화를 통해 구분된다.

The Recognition

About the A' Design Award 동상

Yic Barbecue Market 레스토랑 인테리어, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Yic Barbecue Market 레스토랑 인테리어, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Yic Barbecue Market 레스토랑 인테리어, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur trend shop.
Dimensions & Packaging: The project covers a total of 280 square meters.
Tags: Interior, Restaurant, Commercial, Modern, Simple, Barbecue Planet Space Station, UFO, Futuristic
Production Technology: With the help of mirror stainless steel, the interior forms a continuous dramatic ceiling space, a visual impact dining environment. It not only enhances the customer experience, but also shows a unique and modern interpretation of traditional cuisine.
Design Challenge: There is no deliberate use of partitions or walls to divide the space in the seat area, but the use of color change, decoration conversion, desk and chair modelling and other ways, injecting a clear difference in each area design.
Research: "Fashion" is never a bluff, but a proper brand tone. The glowing orange planet and the futuristic structure design make the diners feel like they are on the mysterious Zila planet, creating a sense of vision back to the future.
Inspiration: In the doorway area, the little ZILA monster wearing an astronaut's oxygen mask fires cute light waves at the passers-by. The application of this kind of fashion doll with lovely style can not only satisfy the novelty and interesting customer experience, value and satisfaction, but also represent the spiritual orientation and aesthetic interest of modern people. At the same time, it also makes the facade of the whole restaurant form a simple and prominent expression.
Project Duration: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Operation Flow: The smoke exhaust pipe in the barbecue area is designed to be a UFO shape, so that the whole design has a well-arranged layers, which can better display personality and taste. The texture of metal is presented by simple lines. The collision of material and color forms an effective sensory discrimination, full of three-dimensional sense.
Patents: Copyrights belong to Qing Dong, 2018.
Team Members: Qing Dong
Jie Chen
Ting Pan
Image Credits: Image #1: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #2: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #3: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #4: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #5: Photographer Ming Chen, YIC BBQ Market, 2018.