Shiwanyubingshao 주류 패키지 디자인 by Zhang Zhipeng

Shiwanyubingshao 주류 패키지 디자인 by Zhang Zhipeng is a highly esteemed winner of the very prestigious 2020 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2020

Shiwanyubingshao 주류 패키지 디자인

by Zhang Zhipeng

Client: Guangdong Shiwan Baijiu Group Co., Ltd

A' Design Award 은상 Winner in 패키징 Category

26,662

Verified Award Winner

Verify Award Status for #100378

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shiwanyubingshao 주류 패키지 디자인

시완위빙사오(Shiwanyubingshao)는 중국 백주를 위한 패키지 디자인이다. 이 디자인은 중국 전통 공연인 사자춤을 주된 시각적 테마로 삼았다. 병은 검은색 투명 스프레이 마감 처리된 유리로 제작되었으며, 병 형태는 고대 중국의 술 그릇에서 착안하고 금박 디테일을 더했다. 외부 상자는 검은색 특수지에 박 가공 공정을 적용해 제작했다. 상자 상단에는 일러스트로 표현한 사자 머리를 배치했다. 상자를 열면 사자 머리의 색채가 드러나며, 술을 마시는 행위에 의식적인 감각을 더한다.

The Recognition

About the A' Design Award 은상

Shiwanyubingshao 주류 패키지 디자인, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Shiwanyubingshao 주류 패키지 디자인, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Shiwanyubingshao 주류 패키지 디자인, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
Dimensions & Packaging: The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
Tags: Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
Production Technology: The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
Design Challenge: The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
Research: This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
Inspiration: The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
Project Duration: The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
Operation Flow: The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
Team Members: Design director: Zhang Zhipeng, designer: Zhang Zhipeng
Image Credits: Zhang Zhipeng