UltiSante Brand Identity 브랜드 아이덴티티 by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

동그래픽· 2020

UltiSante Brand Identity 브랜드 아이덴티티

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award 동상 Winner in 그래픽 Category

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Verified Award Winner

Verify Award Status for #101047

View at A' Design Award Press Release Award Badge

Colors

The Design

About UltiSante Brand Identity 브랜드 아이덴티티

UltiSante는 장기간의 임상 연구를 기반으로 한 건강 제품을 위해 개발된 브랜드 아이덴티티이다. 이 아이덴티티는 과학적 혁신과 인간에 대한 배려를 함께 담아낸다. 그린 컬러는 딥 그레이와 조합되어 혁신과 생명의 빛을 상징한다. 그린 톤은 딥 그레이 봉투 안쪽에서 드러나며 제품의 핵심 성분을 표현한다. 골드 디테일은 품격 있는 느낌을 더하고, 컬러 그라데이션은 더 나은 건강을 향해 나아가는 지속적인 과정을 표현한다. 이 아이덴티티는 봉투, 조명, 벽면, 카탈로그에 적용되었다.

The Recognition

About the A' Design Award 동상

UltiSante Brand Identity 브랜드 아이덴티티, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. UltiSante Brand Identity 브랜드 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. UltiSante Brand Identity 브랜드 아이덴티티, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: JBBC created the brand identity presenting the concept of scientific innovation and human care for the product with the key component found by Prof. Wang, according to his clinical research in cancer treatment field for 40 years. Prof. Wang believed the key component can improve the environment of human body and make self cure happen, leading all mankind to the ultimate health.
Dimensions & Packaging: Envelope: W230 x H120mm
Light: W400 x H560mm
Wall: W4500 x H2700mm
Catalog: W210 x H297mm
Tags: Brand Identity, Human Health, Innovation, Caring for human being, UltiSante
Production Technology: At the moment brand identity items were received, the hint of warmth, hope and sincere invitation to better life were design to delivered. The green color with the contract to deep gray inferred to successful innovation and the light of life, which penetrated slightly from inside of the deep gray envelop, showing the key component of human ultimate health brought to people. Green color slightly differs from the color people used to see in the nature and the gold gave the hint about the prestige of life. The color gradient expressed the ongoing process toward the ultimate health. Multiple concept was mixed here like entrance and spread, rational and sensitivity, giving the contrast to gain more focus.
Design Challenge: Balance among feelings of human care, the nature and innovation
Inspiration: "By creating a new category in medical field, what we are bringing to people is hope and new concept toward ultimate health for all mankind. Our ultimate goal is to free people from medicine for chronic diseases and make our body capable of cure by itself. We hope more people can join us and have more contribution to this area" said by Prof. Wang, a high profile surgeon in cancer treatment in Taiwan.
Project Duration: The project started in May 2019 and finished in Oct 2019 in Taiwan.
Operation Flow: The message delivered here was the new concept and invitation to ultimate health. Feelings of care, warmth, innovation, uniqueness, and prestige were brought to users by brand identity items.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Director: Jiunguo Yu
Designer: Huiyu Zhuang
Image Credits: Jblossom Branding Consultancy Co., Ltd