Problue Annual Posters 포스터 by JBBC Branding Consultancy

Problue Annual Posters 포스터 by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award 은상 in 사진 및 사진 편집 디자인 Competition Category.

은사진· 2020

Problue Annual Posters 포스터

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award 은상 Winner in 사진 Category

31,450

Verified Award Winner

Verify Award Status for #101059

View at A' Design Award Press Release Award Badge

Colors

The Design

About Problue Annual Posters 포스터

프로블루 애뉴얼 포스터(Problue Annual Posters)는 다이빙 브랜드를 위해 제작된 인쇄 포스터 시리즈입니다. 각 포스터에는 세련된 도시적 의상과 다이빙 슈트를 동시에 착용한 모델이 등장하여, 일상과 다이빙 사이의 전환을 시각적으로 드러냅니다. 남성에게는 우아함을 강조하기 위해 그레이 블루를, 여성에게는 레드를 적용했습니다. 카무플라주 패턴의 오리발은 도시적 삶의 움직임을 상징합니다. 빠름과 정지, 일상복과 다이빙 슈트, 부드러움과 날카로움 등의 대비를 의도적으로 배치했습니다. 각 포스터의 규격은 420 × 594밀리미터입니다.

The Recognition

About the A' Design Award 은상

Problue Annual Posters 포스터, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Problue Annual Posters 포스터, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Problue Annual Posters 포스터, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimensions & Packaging: W 420mm x H 594mm
Tags: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Production Technology: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Design Challenge: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Research: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiration: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Project Duration: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Operation Flow: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd