은 패키징 · 2020
Tang Chao 여행용 차 패키지
by Yongjun Chen and Huang Zhang
- A' Design Award 은상 2020 in 패키징
- CLIENT: Shenzhen Tangchao Tea Culture Communication Co., Ltd.
- Estimated Number of Design Views: 21,818
- Verification code 1662A6DA6D · Verify this award
Colors
About Tang Chao 여행용 차 패키지
탕차오(Tang Chao)는 여행용 차를 위한 패키지 디자인입니다. 작은 정사각형 상자는 여행에 적합하도록 압축된 형태의 차 벽돌(전차)을 담고 있습니다. 상자는 장부맞춤(촉과 홈) 구조로 제작되어 접착제가 전혀 필요하지 않습니다. 상자에는 대나무를, 외부 포장에는 크라프트지를 사용하여 비용을 낮추는 동시에 친환경적인 결과를 뒷받침합니다. 링 버클과 랜야드를 통해 상자를 걸거나 손에 쥐거나 휴대할 수 있습니다. 둥글게 처리된 모서리는 중국 전통 의학에서 착안한 방식으로 손의 반사 구역을 지압하는 역할도 합니다. 상자는 재사용이 가능합니다.
About the A' Design Award 은상
Tang Chao 여행용 차 패키지, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Tang Chao 여행용 차 패키지, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Tang Chao 여행용 차 패키지, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Press Kit
- Unique Properties
- 1.Small square tea box with large capacity for tea bricks, which meets the miniaturization requirement of travel tea packaging.
2.Tenon-and-mortise structure, no glue, low-cost bamboo, environmentally friendly.
3.The design of ring buckle and lanyard can meet the needs of various travel scenarios such as hanging, grasping, and carrying.
4.The rounded corners of the bamboo box also have the function of stimulating the hand reflection area (Acupoints) in the traditional Chinese medical culture. - Dimensions & Packaging
- tea box: 55*55*55mm
tea bag: 70*70*90mm - Tags
- Travel tea packaging, tenon-and-mortise structure, traditional Chinese medicine acupuncture points, miniaturized design, green design
- Production Technology
- 1.Tenon-and-mortise structure, no glue, low-cost bamboo, environmentally friendly.
2.Traditional Chinese medicine massage of acupuncture points on the hands is good for health and can even treat diseases.
3.The tea box material uses low-cost bamboo, and the outer packaging uses environmentally friendly kraft paper, which implements the environmental protection and green design concept. - Design Challenge
- 1.The tenon-and-mortise structure of the tea box is one of its unique innovations. Such a structure does not require any glue bonding and is very environmentally friendly.
2.This design combines the health of acupuncture points in traditional Chinese medicine. The tea box can be used as a traditional Chinese medicine point massage device, which can stimulate the acupoints in the reflection area of the hand and promote blood circulation. - Research
- Research Type: Product Development and Theoretical Research
Research goal: Create a green packaging for travel tea
Research methods: design creativity, cultural heritage, physical development
Realistic impact: New ideas for packaging design of travel tea, combined with traditional Chinese medicine acupoint research, added health functions to packaging design and inherited traditional culture. - Inspiration
- 1. People's need for tea boxes during travel
2. Inspired by the traditional Chinese medical culture, stimulating the hand reflection area (acupoints) is beneficial to physical and mental health.
3. The packaging structure innovation brought by the traditional tenon-and-mortise structure of China
4. Environmental protection, health and green life concept - Project Duration
- The project finished in November 2019 in Shenzhen, China
- Operation Flow
- Combined with the design of ring buckle and lanyard, it can meet the needs of various travel scenarios such as hanging, grasping, and carrying. The design is reusable, convenient for living, and environmentally friendly.
