Shiny Meadow A2 우유병 by Mengniu Dairy is a highly esteemed winner of the very prestigious 2020 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2020

Shiny Meadow A2 우유병

by Mengniu Dairy

Client: China Mengniu Dairy Company Co., Ltd.

A' Design Award 은상 Winner in 패키징 Category

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Verified Award Winner
Verify Award Status for #101529

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shiny Meadow A2 우유병

샤이니 메도우 A2는 신선한 우유를 위해 디자인된 병이다. 이 병은 유리와 같은 질감을 주는 고투명 PET로 제작되었다. 형태는 유럽의 클래식한 우유 유리병을 바탕으로 하되 현대적인 방식으로 재해석하여 다시 그려냈다. 넓은 투명 영역이 내부의 우유를 드러내어 제품을 직접 눈으로 확인할 수 있다. 중앙의 큼직한 A2 마크는 식단 피라미드와 결합되어 브랜드 이미지를 형성한다. 용량은 720ml이며, 최대 지름 80mm, 높이 238mm이다. 이 디자인은 단순함과 순수함을 표현하는 것을 목표로 한다.

The Recognition

About the A' Design Award 은상

Shiny Meadow A2 우유병, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Shiny Meadow A2 우유병, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Shiny Meadow A2 우유병, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Dimensions & Packaging: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Tags: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Production Technology: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Design Challenge: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Research: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Inspiration: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Project Duration: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Operation Flow: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Patents: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Team Members: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Image Credits: .