Aesthetics and Chinese 포스터 디자인 by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.
동그래픽· 2020
Aesthetics and Chinese 포스터 디자인
Client: Chia-Hui Lien
A' Design Award 동상 Winner in 그래픽 Category
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The Design
About Aesthetics and Chinese 포스터 디자인
미학과 한자는 한자 디자인을 기반으로 한 포스터 시리즈이다. 각 글자의 구조는 부수 획으로부터 구축되며, 이는 회전하고 점진적으로 변화하는 배열로 제시된다. 이 시리즈는 문자 텍스트를 시각적 기호로 전환하고, 서체 디자인을 현대적 표현 형식으로 활용한다. 글자 형태를 강조하기 위해 포스터, 초대장, 그리고 서적이 인쇄되었다. 포스터의 규격은 70×100센티미터이다. 이 작업은 중국어와 한자를 동양 문화의 영속적인 문화 자산으로 제시한다.
The Recognition
About the A' Design Award 동상
Aesthetics and Chinese 포스터 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Aesthetics and Chinese 포스터 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Aesthetics and Chinese 포스터 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
- Dimensions & Packaging
- ●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm - Tags
- Chinese character design，Font design，poster design
- Production Technology
- In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
- Design Challenge
- The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
- Research
- Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
- Inspiration
- 2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
- Project Duration
- October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan - Operation Flow
- The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
- Patents
- Copyright©2019 CHIA-HUI LIEN. All rights reserved.
- Image Credits
- CHIA-HUI LIEN
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