은 순수 예술 · 2020
Kt 5g 야외 조각
by Tist
- A' Design Award 은상 2020 in 순수 예술
- CLIENT: Tist
- Estimated Number of Design Views: 34,190
- Verification code 86388EBBC7 · Verify this award
Colors
About Kt 5g 야외 조각
KT 5G는 대한민국 서울 도심에 설치된 야외 조각 작품군이다. 이 조각들은 초고속, 초저지연, 초연결이라는 5G 통신 서비스의 주요 특징을 표현한다. 밝은 색채와 패턴, 화살표 형태는 연결성과 속도, 데이터의 흐름을 상징하며, 드론과 자율주행은 이 기술의 친숙한 활용 사례를 나타낸다. 조각은 강판을 절곡하고 용접한 뒤 우레탄 도장으로 마감하여 제작되었다. 크기가 작은 조각들은 벤치 역할도 겸하고 있어, 이 설치물은 유동 인구가 많은 보행로를 따라 예술적인 휴식 공간을 형성한다.
About the A' Design Award 은상
Kt 5g 야외 조각, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Kt 5g 야외 조각, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Kt 5g 야외 조각, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Press Kit
- Unique Properties
- Ushering in the commercialization of 5G service, Designtist installed sculptures that embodied KT 5G technology in collaboration with the pop art designer duo Craig & Karl. The main features of 5G service (ultra-high speed, ultra-low latency, hyper connectivity) were shaped into dynamic design, vivid colors and patterns. 5G technology connecting the world was modernly reinterpreted with drones and autonomous driving, and various arrow images expressed the connectivity, speed, and data flow.
- Dimensions & Packaging
- 1.5T SUS + urethane paint / 32m*6.8m
- Tags
- 5G, Craig and Karl, Outdoor sculpture
- Production Technology
- Since sculptures over 3m high had to be organically combined, it was manufactured by bending and welding the steel plates. Huge efforts and time were required to mask the changing parts of each color. While the structure itself was simple, we did our best to express the unique form of the sculpture.
- Design Challenge
- It was a new challenge to produce a service that had not been commercialized yet and unfamiliar to the public as a design sculpture. We studied KT's 5G service and designed scenes to effectively show the service. We chose the method to reconstruct and redesign the scenes that we directed with the artist duo Craig & Karl by using their expression style for the customer-friendly expression.
- Research
- In line with the commercialization period of 5G service, an iconic production was planned. We decided to collaborate with Craig and Karl, the duo who has a public profile, for designing diagrams of difficult communication services and drawing public appeal. Except for the technical aspects of each service, the real-life areas familiar to the customers were mainly expressed, and the arrows and lines were mostly used to express flow and speed visually.
- Inspiration
- We paid attention to the characteristics of the duo’s style of expression. We were inspired by the images they created, and wanted to express them to describe 5G services clearly.
- Project Duration
- Oct 2018 ~ Present, Outside of KT head office located in Gwanghwamun, Korea
- Operation Flow
- In order to effectively express KT's 5G service with sculptures that were going to stand at the center of Seoul, South Korea, we have collaborated with the artist duo Craig and Karl. Based on the artists’ expression style, the main features of the service were directed, and embodied in the unique form of the artists. Since sculptures were installed on a moving route of many citizens, small sculptures played the role of benches, and next to each sculpture a POP describing the meaning of the service was placed together. The public could easily understand KT's 5G service in an artistic resting space.
