Hanwu Liquan 1974 주류 패키지 디자인 by Wen Liu and Jiabao Zou is a highly esteemed winner of the very prestigious 2020 A' Design Award 동상 in 패키징 디자인 Competition Category.
동패키징· 2020
Hanwu Liquan 1974 주류 패키지 디자인
Client: Gansu Jiuquan Hanwu Liquor Co., Ltd
A' Design Award 동상 Winner in 패키징 Category
- 18,821
- Verified Award Winner
- Verify Award Status for #102146
The Design
About Hanwu Liquan 1974 주류 패키지 디자인
한우리취안(Hanwu Liquan) 1974는 중국 백주 시리즈를 위한 패키지 디자인이다. 병은 투명 프로스트 유리에 금박 디테일을 적용했으며, 뚜껑과 태그는 금속으로 제작되었다. 병의 푸른 색상은 한나라 시대의 옥에서 영감을 얻었다. 한나라의 용 문양을 기반으로 한 두 마리의 용이 주요 시각 요소를 이룬다. 형태와 구조는 미니멀한 현대적 스타일을 따른다. 패키지 상자의 크기는 가로 88mm, 세로 88mm, 높이 227.5mm이다. 이 디자인은 중국 전통 문화를 현대적인 형식으로 표현한다.
The Recognition
About the A' Design Award 동상
Hanwu Liquan 1974 주류 패키지 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Hanwu Liquan 1974 주류 패키지 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Hanwu Liquan 1974 주류 패키지 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the era of consumption, an eye-catching design style has become the core of marketing of Chinese liquor companies. Hanwu Baijiu follows the trend of consumption development and applies Chinese traditional culture and fashion aesthetics on the design. Hanwu Liqu 1974 is a brand-new product series for its company.
- Dimensions & Packaging
- The packaging box dimension is 88mm in length, 88mm in width and 227.5 mm in height.
- Tags
- Craft, Bottle design, Hanwu, New Chinese style, Han culture, Jade blue
- Production Technology
- The bottle of the design is a transparent spray frosted glass bottle with roasted gold. The material of the cover of the bottle is metal. The material of the tag on the design is metal.
- Design Challenge
- In the early stage of the project, there are problems in the control of mold removal, cap enforceability, cost control, and visual effect during the production of the bottle. In the final stage of the project, the designers solved the problem mentioned previously, the application of wood pattern on the cap help wood saving. The design achieves many possibilities to develop.
- Research
- The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intended to show the idea of traditional culture in the context of today's era.
- Inspiration
- Hanwu Liquan Baijiu inherits the fermented technology of the Han Dynasty. The designer used the blue colour of the Jade from Han Dynasty as the main colour on the design. The main visual element of the design is the application of two dragons inspired by the dragon pattern style of the Han Dynasty. The design wants to express a modern and simple style. The blue glass material reflects the unique texture of the glass of the Han Dynasty. The design transfers the idea and value of the product.
- Project Duration
- The project started in January 2019 and finished in December 2019 in Shenzhen.
- Operation Flow
- The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intends to show the idea of traditional culture in the context of today's era.
- Team Members
- Designer: Wen Liu
Designer: Jiabao Zou
Designer: Weijie Kang - Image Credits
- Image #1 Creator Wen Liu, Hanwu Liquan 1974, 2019
Image #1 Creator Jiabao Zou, Hanwu Liquan 1974, 2019
Image #1 Creator Weijie Kang, Hanwu Liquan 1974, 2019
Image #1 3D Modeler Jing Zhou, Hanwu Liquan 1974, 2019
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
