Listening to Transparency 전시 비주얼 아이덴티티 by Xulei Li

Listening to Transparency 전시 비주얼 아이덴티티 by Xulei Li is a highly esteemed winner of the very prestigious 2020 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

동그래픽· 2020

Listening to Transparency 전시 비주얼 아이덴티티

by Xulei Li

A' Design Award 동상 Winner in 그래픽 Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Listening to Transparency 전시 비주얼 아이덴티티

'투명함을 듣다(Listening to Transparency)'는 44점의 오디오 및 시각 작품을 선보인 사운드 아트 전시의 비주얼 아이덴티티다. 디자인은 음원을 상징하는 원형 파동을 기반으로 하며, 각 파동은 각도와 곡률, 색상이 서로 다르게 표현된다. 제목은 점진적으로 변화하는 도트 그리드 형태로 투명 PVC에 실크스크린 인쇄되었고, 파동은 리소그라프 기법으로 면지에 인쇄되었다. 두 개의 레이어가 하나의 이미지로 결합되며, 인쇄된 페이지를 넘기면 파동이 드러난다. 이 투명한 외관은 작품에 사용된 재료와 소리의 덧없는 속성을 반영한다.

The Recognition

About the A' Design Award 동상

Listening to Transparency 전시 비주얼 아이덴티티, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Listening to Transparency 전시 비주얼 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Listening to Transparency 전시 비주얼 아이덴티티, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In terms of production and design extension, the font and circular sound waves elements were separated, The font is silk-screen printed on transparent PVC material in gradual changing dot grid and the sound waves are printed on paper. The two layers will combine into one complete visual. By doing so, audience are led to pay attention to the title and the theme of the exhibition. When they turn the page of the text, the sound waves will be revealed, attracting them into world of sound world.
Dimensions & Packaging: 210mmX145mm
Tags: Image design, Invitation, book design, poster design, tickets design, layout
Production Technology: This work uses two special color printing in all application design inside. the type are silk-screen printed on transparent PVC material in gradual changing dot grid, the sound waves elements are printed in cotton paper by using Risograph technology.
Design Challenge: The visual design has to be in tune with the artworks and entire exhibition, and at the same time be consistent with the tone of the museum.
Research: The exhibition "Listening to Transparency" was consisted of 44 audio and visual art works. With a focus on spatialization design, most of these installation art pieces adapt many kinds of transparent and lighting materials to present audience the visualized transparency.. The visual design is based on circular waves representing sound sources. The waves are of various angles and curvatures. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound.
Inspiration: The visual design of the exhibition is based on circular waves representing sound sources. The waves are of various angles, curvatures, and colors. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound. The font in traditional font Song, carrying an aura of China. The overall colors matched the colors of France’s National Flag, symbolizing the cultural communication between China and France.
Project Duration: The project started in May 2017 in Shanghai Minsheng Art Museum and finished in September 2017
Operation Flow: It is contains extra digital contents, you can via an app to scan the poster/ key visuals to link an promotional flim of the exhibition.