Interdependence 포스터 디자인 by Haitao Song is a highly esteemed winner of the very prestigious 2020 A' Design Award 철상 in 소셜 디자인 Competition Category.

철소셜· 2020

Interdependence 포스터 디자인

by Haitao Song

Client: SongHaitao

A' Design Award 철상 Winner in 소셜 Category

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View at A' Design Award Press Release Award Badge

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The Design

About Interdependence 포스터 디자인

'상호의존(Interdependence)'은 야생동물 보호에 대한 관심을 환기하기 위해 제작된 공익 포스터이다. 포스터에는 하나의 식사용 접시가 등장한다. 왼쪽에는 박쥐와 천산갑 등 죽은 야생동물이 놓여 있고, 오른쪽에는 내부에 코로나바이러스 형상이 자리한 감염된 인간의 폐가 놓여 있다. 동물에서 흘러나온 피가 번져 폐의 형상을 이루며, 폐의 혈관은 나뭇가지 형태로 그려져 있다. 이 이미지는 야생동물을 먹는 행위와 감염을 연결지으며, 야생동물을 보호하는 것이 곧 사람을 보호하는 일임을 이야기한다. 포스터의 규격은 70×50센티미터이며, 옥외와 온라인을 통해 전시된다.

The Recognition

About the A' Design Award 철상

Interdependence 포스터 디자인, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Interdependence 포스터 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Interdependence 포스터 디자인, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
Dimensions & Packaging: 70cm X 50cm ,outdoor posting and network communication
Tags: Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
Production Technology: In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
Design Challenge: I hope the final design is creative as well as intuitive and enlightening.
Research: Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
Inspiration: Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
Project Duration: The project started in Guangzhou in January 2020 and finished in February 2020 .
Operation Flow: When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
Patents: Copyrights belong to Song HaiTao, 2020.
Image Credits: Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020