Grundig Serenity 차 메이커 by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 A' Design Award 은상 in 가전제품 디자인 Competition Category.
은가전제품· 2020
Grundig Serenity 차 메이커
Client: Arçelik A.Ş
A' Design Award 은상 Winner in 가전제품 Category
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The Design
About Grundig Serenity 차 메이커
Serenity는 즐거운 사용자 경험에 초점을 맞춘 현대적인 차 메이커입니다. 이 프로젝트는 주로 미적 요소와 사용자 경험에 초점을 맞추고 있는데, 주요 목표는 기존 제품과 다른 제품을 제안하기 때문입니다. 차 메이커의 도크는 본체보다 작기 때문에 제품이 땅을 바라 볼 수있어 독특한 아이덴티티를 제공합니다. 슬라이스 된 표면과 결합 된 약간 구부러진 바디는 제품의 고유 한 정체성을 지원합니다.
The Recognition
About the A' Design Award 은상
Grundig Serenity 차 메이커, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Grundig Serenity 차 메이커, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Grundig Serenity 차 메이커, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Serenity is a contemporary tea maker that focuses on joyful user-experience. The project mostly focuses on aesthetic elements and user experience as the main aim suggests product to be different from the existing products. The dock of the tea maker is smaller than the body which allows product to look over the ground that brings unique identity. Slightly curved body combined with sliced surfaces also supports the unique identity of the product.
- Dimensions & Packaging
- 173mm(max.) x 250mm(max.) x 260mm
- Tags
- Tea Maker, Contemporary, Minimal, Simple, Home Appliances, Grundig
- Production Technology
- • Body: Polypropylene(PP) / Injection Moulding
• Handle, lid and dock: Xenoy (PBT+PC) / Injection Moulding - Design Challenge
- Finding the unique and simple form for the product was the most challenging but at the same time most joyful part for me. I had to make too many sketch models and mock-ups to refine the design language to make it as simple as possible.
- Research
- The project was mostly focused on aesthetic elements and user-experience. The research was focused on user-experience, working principles for tea makers, components but mostly it was sketch modeling. I needed to make lots of sketches to find the most simple and unique form solutions. Literature reviews about user-experience made in detail to be able to apply good solutions regarding consumers. I had to make lots of conversations with engineers that allowed me to design the product considering production and electronics. Also focus groups made supported with interface mock-ups to get feedback from tea maker users.
- Inspiration
- The inspiration of the project comes from retro/futuristic style combined with Scandinavian simplicity. I aimed to design an aesthetically noticeable product combined with joyful user-experience.
- Project Duration
- The project started in January 2019 and finished in May 2019. The project is an internship project that took place when working for Arçelik Group in Istanbul/Turkey.
- Operation Flow
- The lower section is for boiling water it stands on the dock which connects to power. Upper section is for tea. The interaction point of the product is the lower handle. Led dots on the handle gives feedback to the user about the operation.
- Patents
- Copyrights belong to Arçelik A.Ş, 2019
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