Cut and Paste 브랜딩 by Lisa Winstanley is a highly esteemed winner of the very prestigious 2021 A' Design Award 금상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

금그래픽· 2021

Cut and Paste 브랜딩

by Lisa Winstanley

Client: Lisa Winstanley

A' Design Award 금상 Winner in 그래픽 Category

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Colors

The Design

About Cut and Paste 브랜딩

이 프로젝트 툴킷인 잘라내기 및 붙여넣기: 시각적 표절 방지는 디자인 업계의 모든 사람에게 영향을 미칠 수 있는 주제를 다루지만 시각적 표절은 거의 논의되지 않는 주제입니다. 이것은 이미지에서 참조를 가져오는 것과 이미지에서 복사하는 것 사이의 모호성 때문일 수 있습니다. 따라서 이 프로젝트가 제안하는 것은 시각적 표절을 둘러싼 회색 영역에 대한 인식을 높이고 이를 창의성에 대한 대화의 최전선에 배치하는 것입니다.

The Recognition

About the A' Design Award 금상

Cut and Paste 브랜딩, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Cut and Paste 브랜딩, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Cut and Paste 브랜딩, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Dimensions & Packaging: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Tags: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Production Technology: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Design Challenge: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Research: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Inspiration: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Project Duration: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Operation Flow: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Patents: Copyrights belong to Lisa Winstanley, 2020
Team Members: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Image Credits: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng