Lvyou Road Jinmao Palace 판매 센터(모델하우스) by Zhen Chu is a highly esteemed winner of the very prestigious 2020 A' Design Award 은상 in 인테리어 공간 및 전시 디자인 Competition Category.
은인테리어· 2020
Lvyou Road Jinmao Palace 판매 센터(모델하우스)
by Zhen Chu
Client: ChuZhen, Jiang Zhengnan
A' Design Award 은상 Winner in 인테리어 Category
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- Verified Award Winner
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The Design
About Lvyou Road Jinmao Palace 판매 센터(모델하우스)
뤼유루 진마오 궁전(Lvyou Road Jinmao Palace)은 중국 지난에 위치한 판매 센터입니다. 인테리어 디자인은 기존 건축물의 양식을 이어받아 간결한 선으로 넓은 면을 구성했습니다. 산과 물의 형상을 공간 안으로 끌어들여 고요하고 시적인 분위기를 자아냅니다. 고대 중국 성벽의 패턴에서 착안한 벽돌 벽과 빛을 걸러내는 격자 창살이 빛과 그림자의 상호작용을 만들어냅니다. 고요한 통로는 처음에는 절제된 공간 경험을 선사하다가 이내 보다 넓은 영역으로 열리며 방문객의 탐색을 이끌어냅니다. 스트립 벽돌은 모두 수작업으로 벽면에 시공되었습니다.
The Recognition
About the A' Design Award 은상
Lvyou Road Jinmao Palace 판매 센터(모델하우스), 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Lvyou Road Jinmao Palace 판매 센터(모델하우스), 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Lvyou Road Jinmao Palace 판매 센터(모델하우스), 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The interior design continues the architectural style, and adopts concise languages to outline the overall spacefeaturing large surfaces. It extracts forms of mountains and water, draws on architectural aesthetic and brings in nature, to create a poetic interior ambience.With rolling mountain elements and serene passages, the sales center firstly provides a restraining spatial experience and then gradually opens up another world, attracting visitors to explore and immerse themselves into it.
- Dimensions & Packaging
- Area: 1500 square meters
Category: Sales - Tags
- G-Art, sales center, mountains and water, upscale community, transformation
- Production Technology
- To ensure perfect effects, strip bricks were fixed onto walls by hand.
- Design Challenge
- The sales center was transformed from an old building which featured appropriate spatial proportions with low ceiling and large floor area.Based on the expansive plot and large number of visitors, the client requested generous and open spaces.
The challenges were how to optimizethe spatial proportions and raise the storey height by minimum amount of transformation work, and how to create a sense of rhythm and playfulness while ensuring openness and expansiveness of spaces. - Research
- The project is situated at Shenwu Village, Jinan City, China. The site is surrounded by mountains, which reminded the designers of rolling mountains and surging water. So they incorporated those natural elements into the interior design, hoping to create an elegant and tranquil ambience. Through exploring theconnection between humanistic landscapeand contemporary spaces from a prudent perspective, the designers created an illusionary "city of mountains and water", waiting people to explore.
- Inspiration
- The most unique property lies in creation of spatial scenes.
The project explores the connection between humanistic landscapeand contemporary spaces, creates an illusionary "city of mountains and water" for people to explore.
The brick walls that draw on patterns ofancient Chinese city walls, the grilles that generate interplay of light and shadows, together produce a charming and elegant oriental ambience. Such an atmosphere is also highlighted by the floating "boxes" and outdoor landscape. - Project Duration
- The project was started in April 2019 and finished in October 2019 in Jinan.
- Operation Flow
- The project extracts forms of mountains and water, draws on architectural aesthetic and brings in nature, to create a poetic interior ambience. With rolling mountain elements and serene passages, the sales center firstly provides a restraining spatial experience and then gradually opens up another world, attracting visitors to explore and immerse themselves into it.
- Team Members
- Chief designer: Zhen Chu
Designer: Kang Liu
Designer: Zhengnan Jiang
Designer: Wanting Wang
Designer: Kun Li
Designer company：G-Art Architecture and Interior Design - Image Credits
- Photography: Zhangjiakou Zebra Vision Cultural Communication Co., Ltd
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