World Industrial Design Conference 비주얼 아이덴티티 시스템 by Xin Tong

World Industrial Design Conference 비주얼 아이덴티티 시스템 by Xin Tong is a highly esteemed winner of the very prestigious 2020 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

동그래픽· 2020

World Industrial Design Conference 비주얼 아이덴티티 시스템

by Xin Tong

Client: Sino-German Industrial Design Center

A' Design Award 동상 Winner in 그래픽 Category

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Verified Award Winner

Verify Award Status for #104451

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About World Industrial Design Conference 비주얼 아이덴티티 시스템

세계산업디자인대회는 글로벌 산업디자인 행사를 위해 개발된 비주얼 아이덴티티 시스템이다. 대회 로고의 알파벳 I는 빛의 원뿔 형태로 확장되어 아이덴티티의 핵심 서포팅 그래픽으로 활용된다. 이 빛의 원뿔은 산업(Industry), 융합(Integration), 국제 교류(International exchange), 혁신(Innovation)을 상징한다. 여러 가지 색상의 빛의 원뿔이 위를 향해 솟아오르며 디자이너, 디자인 기관, 제조 기업, 대학을 표상한다. 이 아이덴티티는 일련의 디자인 규정에 따라 평면 그래픽과 3차원 애니메이션에 적용된다.

The Recognition

About the A' Design Award 동상

World Industrial Design Conference 비주얼 아이덴티티 시스템, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. World Industrial Design Conference 비주얼 아이덴티티 시스템, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. World Industrial Design Conference 비주얼 아이덴티티 시스템, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Conference is unique with a far-reaching influence, regarded as a precedent for leading the industry and creating the wisdom of the global design. It has become a landmark design event for the international exchange of industrial design.Over 100,000 visitors admired the latest design concepts and products from around the world during the three-day Industrial Design World Expo, which presented a visual feast to them.
Tags: design,power,development,international,limitless,upword,Design Sparks Innovation Engine
Production Technology: Design is the universal language, which implies openness, inclusiveness, infinity, and the charm of the unknown.As the innovation engine, the design should be fully exerted to increase industrial value, to cultivate industrial vitality, to spur industrial upgrading, and to shape future industrial structure. As a result, the vitality of industry development can keep bursting and booming.
Design Challenge: The challenge is how to make the visual communication system of the 2019 world industrial design conference easier to identify and disseminate and more accurately convey the conference theme.Our team decide to use the light cone,which represents the the letter “I”,.It means "industrial", "integration", "international", and "innovation".The light cones of different colors also represnts the key elements of design industry, such as designers, design institutions, manufacturing enterprises, universities, etc.
Research: With the upsurge of design worldwide, it has become an important national innovation-driven strategy and an innovative driving force for the high-quality development of the manufacturing industry. The theme of WIDC 2019 is “Design Sparks Innovation Engine”. Design innovation can promote social development, economic development, and the sustainable development of human civilization. The light cone in the key vision jumps from bottom-up, symbolizing that the design power and industrial vitality keep bursting and booming. At the same time, it conveys the development concept of design, cooperation, openness, and sharing to the world. WIDC 2019 has promoted the deep integration of industrial design and economic and social development, facilitating the design exchanges and cooperation between countries and regions. During the Conference, a series of major innovation projects has been reached, including the signing of international design industry cooperation projects, the introduction of national high-end talents project, the establishment of the China Unified Innovation University of Industrial Design and the first world design industry organization - the Global Design Industry Organization. ith the aim of jointly creating an innovative design ecosystem, these projects could develop to be the think tank and kinetic energy platform that takes design as empowerment and drives the development of innovative industries in a chain.
Inspiration: The World Industrial Design Conference is a global industrial design event. The letter “I” in the logo of WIDC extends the auxiliary figure - light cone, which represents the key elements of design industry.The light cone also represents the letter “I”, which conveys various connotations of industrial design, including "industrial", "integration", "international", and "innovation". The light cones of different colors gush out and jump up to express the bright future of the vigorous development
Project Duration: The project started in April 2019 in and finished in August 2019 in Yantai, and was exhibited in October 2019.
Operation Flow: The design team has accurately interpreted the concept of the Conference, endowed it with rich connotations, and aroused infinite imagination of the audience. Combined with the management of design standards and the presentation form from 2D to 3D animation, it is a visual feast with a strong visual impact.
Team Members: Chief desinger：Xin Tong
Designer director：Xin Li
Creative director：Yuanchuan Chen, Shu Chen
designer:Lu Qiao, Zilin Liu, Xiaoming Liu
Image Credits: photographer Xin Li, WIDC,2019
video Bailin Lu, WIDC,2019