Beauty United Space 살롱 인테리어 디자인 by John Sun and Renee Zhu

Beauty United Space 살롱 인테리어 디자인 by John Sun and Renee Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award 금상 in 인테리어 공간 및 전시 디자인 Competition Category.

금인테리어· 2020

Beauty United Space 살롱 인테리어 디자인

by John Sun and Renee Zhu

Client: DDDD Creative Company

A' Design Award 금상 Winner in 인테리어 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Beauty United Space 살롱 인테리어 디자인

뷰티 유나이티드 스페이스(Beauty United Space)는 중국 우한에 위치한 헤어·뷰티 살롱이다. 약 220제곱미터 규모의 실내 공간에 헤어컷, 스타일링, 메이크업 서비스를 한곳에 모았다. 브랜드 아이덴티티의 주요 색상이 각 영역을 구분하며 강렬한 색채 대비를 만들어낸다. 버스를 추상화한 요소가 공간 전반의 테마로 활용되었다. 사용된 재료는 프리캐스트 테라조 패널, 시멘트 타일, 미러 및 헤어라인 스테인리스 스틸, 사출 성형 플라스틱 의자 등이다. 인터랙티브 공간과 제품 디스플레이는 방문객이 브랜드를 이해하는 데 도움을 준다.

The Recognition

About the A' Design Award 금상

Beauty United Space 살롱 인테리어 디자인, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Beauty United Space 살롱 인테리어 디자인, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Beauty United Space 살롱 인테리어 디자인, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
Dimensions & Packaging: About 220 square meters.
Tags: Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
Production Technology: Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
Design Challenge: The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
Research: Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
Inspiration: The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
Project Duration: The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
Operation Flow: B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
Team Members: Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU
Image Credits: Photographer: Sensor Images