Heaven Gaia 패션 스토어 인테리어 by Zhenhua Luo, Gongpu Zhao and Yanli Zhang

Heaven Gaia 패션 스토어 인테리어 by Zhenhua Luo, Gongpu Zhao and Yanli Zhang is a highly esteemed winner of the very prestigious 2020 A' Design Award 은상 in 인테리어 공간 및 전시 디자인 Competition Category.

은인테리어· 2020

Heaven Gaia 패션 스토어 인테리어

by Zhenhua Luo, Gongpu Zhao and Yanli Zhang

Client: Heaven Gaia

A' Design Award 은상 Winner in 인테리어 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Heaven Gaia 패션 스토어 인테리어

헤븐 가이아(Heaven Gaia)는 베이징 예술 지구에 위치한 럭셔리 패션 브랜드의 플래그십 스토어 인테리어이다. 800제곱미터 규모의 매장은 맞춤 의상 제작과 의상 선택을 지원한다. 로비의 나선형 계단은 공간을 판매 모드에서 쇼 모드로 전환시켜, 계단에서의 움직임이 캣워크 쇼의 일부가 될 수 있도록 한다. 나무와 물을 주요 테마로 활용하였다. 물은 디지털 기술로 구현되었으며, 폭포는 의상을 위한 배경을 형성한다. 두 개의 쇼윈도 디스플레이가 실내와 실외를 연결한다.

The Recognition

About the A' Design Award 은상

Heaven Gaia 패션 스토어 인테리어, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Heaven Gaia 패션 스토어 인테리어, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Heaven Gaia 패션 스토어 인테리어, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art. Grace and power can be felt when communicated with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. The experience here should be made pleasant.
Dimensions & Packaging: 800 sqm
Tags: shift from sales to show mode, a tribute to the designer Coco Chanel,reminiscent of fashion masters of a past era, "waterfall" serves as a background for the clothing
Production Technology: digital simulation of wave, cast concret, CNC
Design Challenge: I can feel both grace and power when I communicate with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. How can this space be made classic? Secondly, the process of bespoke dressmaking and selecting outfits is time consuming. How can this experience be made pleasant?
Research: This is a flagship of Heaven Gaia. Gaia is a luxury fashion brand which has been extremely active worldwide in recent years. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can shift from sales mode to show mode. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing.
Inspiration: Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can thus shift from sales mode to show mode. Two elements, wood and water, are representatives of the East. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing. Two types of window display are made to create an interaction between the interior and the exterior.
Project Duration: The project started in April 2019 and finished in December 30 2019 in Beijing.
Operation Flow: Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. This store has an area of 800 sqm and is located in the art district in Beijing. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art.
Team Members: Zhenhua Luo, Gongpu Zhao, Yanli Zhang, Qianxuan Niu, Xiuwen Xiao, Changxin Tian, Yongcheng Xia, Liang Zhao and Ming Zhang
Image Credits: Photographer: Simon Wu