Zhangtai Haitang Bay 판매 센터 by Tao Huang and Zhihong Li

Zhangtai Haitang Bay 판매 센터 by Tao Huang and Zhihong Li is a highly esteemed winner of the very prestigious 2021 A' Design Award 금상 in 인테리어 공간 및 전시 디자인 Competition Category.

금인테리어· 2021

Zhangtai Haitang Bay 판매 센터

by Tao Huang and Zhihong Li

Client: 深圳三一室内设计

A' Design Award 금상 Winner in 인테리어 Category

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The Design

About Zhangtai Haitang Bay 판매 센터

장타이 하이탕 베이(Zhangtai Haitang Bay)는 중국 광시성 베이하이에 위치한 판매 센터입니다. 실내 면적 2,206제곱미터 규모로, 다둔 해변에 인접한 주거 프로젝트를 위한 공간입니다. 이 디자인은 건축과 예술, 문화 사이의 경계를 허물며 공간을 자연에 한층 가깝게 만듭니다. 넓은 백색 면들이 실내를 확장시키고, 매끄러운 곡선은 건물의 형태를 따라 흐릅니다. 나선형 계단과 사이사이 배치된 곡선들이 서로 다른 건축 자재들 사이를 관통하며 이어집니다. 이 센터는 향후 커뮤니티 클럽하우스로 활용될 계획이기 때문에, 공간 구성은 유연하게 유지되었습니다.

The Recognition

About the A' Design Award 금상

Zhangtai Haitang Bay 판매 센터, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Zhangtai Haitang Bay 판매 센터, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Zhangtai Haitang Bay 판매 센터, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Haitang Bay project of Zhangtai Group is located in Beihai,Guangxi. It is a residential project adjacent to Dadun Sea that is meant to be A plus tourism accommodation option in Beihai city. In the design of this case, the 31 Design team follows the concept of merging design elements into the surrounding. The team blurs the boundaries between architecture, art and culture, makes the space closer to nature and empowers the venue to convey powerful emotions.
Dimensions & Packaging: 2206 square meters
Tags: nature, art, successive, coastline, low-carbon, architecture, culture
Production Technology: A large area of white design extends the space in a serene and pure fashion, and the smooth curves outline the enchanting beauty of the building. Spiral ladders create an air of other-worldly magic and make you feel like wandering on the clouds.
Design Challenge: The highlight of this case lies in the rare ecological sea views and the expressive curved ramp at the bottom of the building in concert with the long shoreline of the Silver Beach. The main part of the architecture has an ascending trend that echoes with the theme of “Bright Moon Rising Above the Sea”.
Research: The sales center is not only used for marketing and reception at present, but also intended for the community clubhouse in the future. It will be equipped with more facilities for the sake of project owners for long. Therefore, the designers give priority to the flexibility of spatial organization and functional requirements when designing the center. The benchmark for a successful design is set based on the scenes that promise a better life and emotional comfort.
Inspiration: Except for a combination of architectural structures and beautiful sea views, the design team profoundly redefines the concept of a real estate sales center and reshapes the business culture. The interior design gets rid of the conventional impression of sales center with no more stereotypical commercial features. A vivid, situational and artistic scene is created to bring space, nature and people closer.
Project Duration: The project started in July 2019 in Beihai, Guangxi, China and finished in August 2019.
Operation Flow: Multiple interspersed curves transit naturally by using different building materials. The border of architecture and interior space no longer exists, and the large area of transition offers a huge visual impact to visitors.
Patents: Copyrights belong to 31 Design, 2019.
Team Members: Creative Director: Tao Huang
Chief Designer: Zhihong Li
Image Credits: Jianzhong Chen