Oulevi Packaging Design 맥주 패키지 디자인 by Zhangyong Hou

Oulevi Packaging Design 맥주 패키지 디자인 by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award 철상 in 패키징 디자인 Competition Category.

철패키징· 2021

Oulevi Packaging Design 맥주 패키지 디자인

by Zhangyong Hou

Client: Oulevi

A' Design Award 철상 Winner in 패키징 Category

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Verified Award Winner

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The Design

About Oulevi Packaging Design 맥주 패키지 디자인

Oulevi는 생맥주를 위한 패키지 디자인이다. 용기는 내용량 1리터의 스테인리스 스틸 캔으로, 전개 도면 기준 가로 274mm, 세로 193mm 크기다. 인쇄된 그래픽은 맥주잔의 윤곽을 이룬다. 일러스트레이션은 원재료의 원산지를 보여주는데, 호주산 보리, 북유럽산 효모, 북미산 홉이 그것이다. 잔 형태의 심볼은 소비자가 멀리서도 브랜드를 알아볼 수 있도록 돕는다. 이 디자인의 목표는 매대에서 제품의 이야기를 명확하게 전달하는 것이다.

The Recognition

About the A' Design Award 철상

Oulevi Packaging Design 맥주 패키지 디자인, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Oulevi Packaging Design 맥주 패키지 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Oulevi Packaging Design 맥주 패키지 디자인, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou