Anta 오피스 인테리어 디자인 by Oatson Interior Design

Anta 오피스 인테리어 디자인 by Oatson Interior Design is a highly esteemed winner of the very prestigious 2021 A' Design Award 동상 in 인테리어 공간 및 전시 디자인 Competition Category.

동인테리어· 2021

Anta 오피스 인테리어 디자인

by Oatson Interior Design

Client: Oatson Interior Design

A' Design Award 동상 Winner in 인테리어 Category

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The Design

About Anta 오피스 인테리어 디자인

안타(Anta)는 중국 상하이에 위치한 스포츠웨어 브랜드 본사의 인테리어 디자인이다. 2층부터 5층까지 각 층은 그룹 내 하나의 브랜드에 각각 할애되었다. 1층의 일부는 8미터 높이의 천장과 외부에서도 보이는 대형 LED 스크린을 갖추고 있다. 매끄러운 회색 라인, 흰색 스포츠 인물 형상, 붉은색 브랜드 이니셜이 입구 공간을 형성한다. 붉은색 휴게 공간과 푸른색 바닥은 두 브랜드의 색상을 따른다. 마감재로는 알루미늄 판재 도장, 오크 베니어, 대리석, 화강암이 사용되었다.

The Recognition

About the A' Design Award 동상

Anta 오피스 인테리어 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Anta 오피스 인테리어 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Anta 오피스 인테리어 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
Dimensions & Packaging: In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
Tags: interior design, workplace, brand, modern, international
Production Technology: For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
Design Challenge: The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
Research: In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
Inspiration: The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
Project Duration: The project started in May 2017 and finished in April 2019 in Shanghai, China.
Operation Flow: In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
Team Members: Chief designer: Yan Deng
Chief designer: Jia Rong