Flagship 주얼리 매장 by Stylus Studio Limited

Flagship 주얼리 매장 by Stylus Studio Limited is a highly esteemed winner of the very prestigious 2021 A' Design Award 동상 in 인테리어 공간 및 전시 디자인 Competition Category.

동인테리어· 2021

Flagship 주얼리 매장

by Stylus Studio Limited

Client: Stylus Studio Limited

A' Design Award 동상 Winner in 인테리어 Category

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Verified Award Winner

Verify Award Status for #106671

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Flagship 주얼리 매장

플래그십은 옥 주얼리의 전시와 판매를 위해 설계된 주얼리 매장 인테리어이다. 공간 계획은 도시의 고요한 호수에 떠 있는 연잎에서 영감을 받은 원형 형태를 바탕으로 하여, 곡선형의 리테일 동선을 만들어낸다. 지역에서 생산된 붉은 목재가 매장 전면 파사드를 구성한다. 1층에서 2층까지 이어지는 창은 매장 주변의 수경 및 식재 요소를 액자처럼 담아낸다. 맞춤 제작된 램프 갓은 부드러운 앰비언트 조명과 2700K 및 3000K의 스포트라이트를 결합하여 옥이 선명하게 비춰지도록 한다. 양개형 출입문은 많은 방문객의 통행을 원활하게 한다.

The Recognition

About the A' Design Award 동상

Flagship 주얼리 매장, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Flagship 주얼리 매장, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Flagship 주얼리 매장, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the privilege to bring to customers the highest quality jades with nest detailing produced by Myanmar craftsmen, the client foresees a space that would harmonise with the divine jade products. Understanding the client’s expectation, Stylus Studio visualize a chic and balanced interior that fashion shopping experience that balance emotions, calm the mind, and release negativity.
Dimensions & Packaging: Overall area: 2040 square meters
oGround Floor Area: 620 square meters
oSecond Floor Area 620 square meters
oOffice Area: 800 square meters

Overall Display Counter Space: 72.5 meters
oStreet Side Display Counters: 8 meters
oLandscape View Display Area Counters: 26.5 meters
oCity View Display Area Counters: 25 meters
oVIP Display Area: 21 meters
Tags: Retail, Jewelry, experience, custom, interior
Production Technology: It is important to create a comfortable, a dependable and practical environment, which lighting is an important part. It creates a pleasant atmosphere, to be able to see the details clearly and, also to display the items in the best kind of way. Stylus Studio has specially designed a purpose-made lamp shade. The said lamp shade creating very comfortable lighting ambience and incorporate functional spotlight with a combination of colour temperature of 2700K and 3000K rating. It has created the best luminaires to ensure the jade jewellery displayed at their optimum illuminance.
Design Challenge: The biggest challenge in this project is to break away from the traditional jewellery store setting and create a multi-layer displays to showcase a range of jades in the high ceiling space with sophisticated lighting design integrated. It is wittingly designed to reflect the distinctive artistry of craftsmen that are imbued with passion.
Research: In order to match the charm of the interior of the client's store, we expanded our design scope to design beyond the store. We used the famous red wood that is produced locally to create the store front facade. At night pairing with lighting effects; the client's store has become a building that is hard to miss from inside out. The symbiosis and co-prosperity of Water Garden and Gem Culture illuminates the new future of retail experience.
Inspiration: Inspired by the city's tranquil lakes, filled with an abundance of lily pads, the designer used these circular beauties as the foundation of the space planning. The outcome was a ceremonial and curvilinear retail journey that allows guests to both unwind and be wowed by the unveiling of artisan gems and jewellery.
Project Duration: The project started in 2015 and finished in 2019. The store location is confidential as client's request.
Operation Flow: The designer used these circular beauties inspired by the lily pads the city’s tranquil lakes as the foundation of the space planning encouraging guests to indulge into the curvilinear retail journey.
Surrounding the store with tenuous water and plantation features, framed by windows extending from the ground level up to the 2nd floor, are employed to set the backdrop of the interior which renews itself as the seasons change. The duo doors design diminishes the heavy shop store traffic especially during travel peak seasons when buses of travellers around the world would be visiting.
Patents: N/A
Team Members: Design Team: Simon Zeng, Stylus Studio
Design Team: Vincent Zhang, Stylus Studio
Client: Private client
Image Credits: Provided by the client