Hi Q Brown Algae Life Square 전시 센터 by Chun Ying Lai

Hi Q Brown Algae Life Square 전시 센터 by Chun Ying Lai is a highly esteemed winner of the very prestigious 2021 A' Design Award 동상 in 인테리어 공간 및 전시 디자인 Competition Category.

동인테리어· 2021

Hi Q Brown Algae Life Square 전시 센터

by Chun Ying Lai

Client: Fiefdom Conformity Design Limited Company

A' Design Award 동상 Winner in 인테리어 Category

7,655

Verified Award Winner

Verify Award Status for #106889

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hi Q Brown Algae Life Square 전시 센터

하이 Q 갈조류 라이프 스퀘어(Hi Q Brown Algae Life Square)는 대만 타이베이시 쑹산구에 위치한 전시 센터입니다. 2층 규모의 공간은 전시·판매 구역, 레스토랑, 강의실, 연구 사무실을 유기적으로 연결합니다. 1층 체험 구역에서는 신선한 식재료, 마스크팩, 건강 보조식품, 반려동물 용품을 판매합니다. 부드러운 색채와 유기적인 곡선은 바다의 흐름을 연상시킵니다. 벽면은 규조토 모방 도장으로 마감되었으며, 목재 천장은 흐르는 듯한 곡선을 이룹니다. 강철 바에 매달린 목재 형상은 갈조류 분자를 떠올리게 합니다.

The Recognition

About the A' Design Award 동상

Hi Q Brown Algae Life Square 전시 센터, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Hi Q Brown Algae Life Square 전시 센터, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Hi Q Brown Algae Life Square 전시 센터, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The exhibition center on the first floor serves as an experience area where fresh ingredients, facial masks, health supplements, pet medicines and food are sold. The designer used simple and gentle colors, beautiful and graceful organic curved lines to let the "sea" flow into space in an abstract form, reestablishing the conventional colors and cognition of the ocean, and at the same time accurately grasping the space ratio which perfectly and displays the characteristics of the product.
Dimensions & Packaging: Drawing inspiration from the R&D personnel extracting fucoidan with molecular science technology and developing a variety of health supplements, the designer used woodworks and latches to imitate the shape of brown algae molecules, then use steel bars to hang them up to pay tribute to the R&D personnel's trail-blazing research and development technology.
Tags: Modernism, Exhibition Center, Ocean, Mix and Match, Eco-friendly
Production Technology: The wall surface of the exhibition center is decorated with diatomite imitation coating which gives them a detailed texture and intriguing visual changes. Accompanied by seaweed patterns, they compose a comfortable and relaxing atmosphere. The reception counter in the restaurant is made of special gold glaze glass, and the imported wallpaper is used in the back to shape the natural beauty like layered rocks and splashing ink.
Design Challenge: For the designer, designing must be market-oriented. In addition to aesthetics, the unification of spatial images is even more crucial so that the owner could convey a clear message to consumers. Since this project includes a combination of an exhibition and sales center, a restaurant, offices, classrooms, etc., connecting the brand's market positioning and spiritual concept through the overall style, layout, and circulation to enhance the customer's memory, win their trust, and satisfy their experiences is the ultimate test on the designer's aesthetics and ability to integrate.
Research: The designer captured key elements of the ocean and used multiple methods to make the respective areas stand out yet follow the overall theme at the same time. The exhibition center on the first floor also serves as a product experience area. Space consists of simple design and warm colors, presenting fresh and elegant modernity. The ceiling is made of wood to create elegant flowing lines and curves, fast and slow, followed by a variety of light and shadow, forming a natural and free-flowing image of sea currents.
Inspiration: The client hopes to build the first platform in Taiwan that combines brown algae experience and social services. Before undertaking the designing of Hi-Q Brown Algae Life Square, the designer thoroughly studied the concept of the brand and the purpose of the space, set experience as the core value, and through pluralistic integration design methods and a smooth, harmonious space narrative, connecting the exhibition center, restaurants, classrooms, and R&D offices within the two-story venue.
Project Duration: The project was finished in May 2019, in Songshan District, Taipei City, Taiwan.
Operation Flow: Some of the original structure of the building was kept in the transition area between the staircases, supplemented by a highly penetrating wooden grille glass window, introducing abundant natural light, and a row of the neatly arranged bamboo forest not only satisfy the basic elements of space but also shape a poetic, beautiful scene. To support the cultural creativity of Taiwanese students, the walls are decorated with light blue lacquered glass which serves as a display wall, with a white frame that forms a painting-like scene.
Team Members: CHUN-YING LAI
Image Credits: CHUN-YING LAI