디자이너 Xu Yao and Li Wei의 작품 Xi Lin Men 주류 패키지은(는) 매우 권위 있는 2021 A' Design Award 동상의 패키징 디자인 부문에서 탁월한 수상작입니다.

동패키징· 2021

Xi Lin Men 주류 패키지

디자이너: Xu Yao and Li Wei

클라이언트: Xi Lin Men

패키징 부문 A' Design Award 동상 수상작

12,930

인증된 수상작

#107325 수상 상태 인증하기

A' Design Award에서 보기 보도 자료 수상 배지

색상

디자인

Xi Lin Men 주류 패키지 소개

시린먼(Xi Lin Men)은 중국 백주를 위한 패키지 디자인으로, 그 이름은 '행복에 다가간다'는 의미를 담고 있습니다. 병은 투명하여 맑은 술이 온전히 드러납니다. 약 45도 각도에서 바라보면 병 바닥에 머리와 꼬리를 맞댄 두 마리의 물고기 부조가 나타나 음양 문양을 연상시킵니다. 프로스팅(무광 에칭) 기법으로 물고기 부조에 깊이감을 더했고, 물고기 이마의 붉은 점은 열전사 인쇄로 표현했습니다. 뚜껑은 꾸준한 성장을 상징하는 대나무의 형상을 본떴습니다. 좁은 상부와 넓은 하부의 형태는 술을 따르기 쉽게 해 줍니다.

수상 인정

A' Design Award 동상 소개

Xi Lin Men 주류 패키지, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Xi Lin Men 주류 패키지, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Xi Lin Men 주류 패키지, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: A message about "happiness" was delivered in this product.
The bottle is transparent so that limpid liquid can be seen clearly. When people overlook the work from an angle of 45 degrees, they can see the relief of two Yin-Yang fish in the bottom which are staying head to tail from the wine. The red dot on the forehead of fish means "lucky strike" for Chinese. The bottle cap looks like bamboo, which means "keep rising steadily" so as to express a wish of people to forge ahead.
치수 및 패키징: Width 150mm x Depth 150mm x Height 290mm.
태그: Alcohol, Package, Chinese, Chinese spirit, China, Beverage
생산 기술: We wanted to make the work more different from other products on the market today, so we used "simplicity" as our main design style. On the fish relief, frosting technique was used to make the work look more stereoscopic. The red dots on forehead of fish were made by thermal transfer printing technology.
디자인 과제: From a technical aspect, due to the limitation of technology, it is hard to make sculpture on a vertical surface of bottom of a bottle. It took us quite a long time to search for good technology to complete the work. So it is rare to see any products like ours in market today.
연구: The two designers read lots of literature to research about what represents the most the culture of "happiness" in China. They chose Chinese Dragon at first. But then they decided to choose fish instead of Chinese Dragon since fish is more common for people and more closed to real life. It could also perfectly deliver a clear message of luck and hope as well as the desire of freedom. That was what designers wanted to show: like people's respect to nature since Chinese believes in animism, and they always believe that nature will show them good signs, and bring good message to them.
영감: The culture of "happiness" accounts for a large proportion in the daily life of Chinese people. This work is called "Xi Lin Men", means "Approaching Happiness" in English. Therefore, we were inspired by elements related to "happiness" in our innovation and design like a pair of fish that means "happiness" and "rich", red color that means "good luck comes at once", and bamboo that means "keep rising steadily" etc. We would like to bring good hope and luck to people through the work.
프로젝트 기간: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
운영 흐름: Firstly, the bottle shape with a narrow top and wide bottom is easier to hold when pouring Chinese spirit.
Secondly, Chinese like to drink Chinese spirit when holding banquets and parties. The elements on the work will fit more on happy occasions like wedding and celebration. And it is also more convenient for consumer to identify when choosing products.
Besides, the core image of two fish together means Chinese "Tai Chi" and "Yin Yang" culture, expressing a good quality of pursuing happiness and respecting nature in China, and bring good luck and wealth to Chinese.
팀원: Designer: Xu Yao
Art Director: Li Wei