Fusionista 영화관 인테리어 디자인 by Oft Interiors Ltd.

Fusionista 영화관 인테리어 디자인 by Oft Interiors Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award 금상 in 인테리어 공간 및 전시 디자인 Competition Category.

금인테리어· 2021

Fusionista 영화관 인테리어 디자인

by Oft Interiors Ltd.

Client: Emperor Cinemas

A' Design Award 금상 Winner in 인테리어 Category

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The Design

About Fusionista 영화관 인테리어 디자인

퓨저니스타(Fusionista)는 홍콩의 기존 영화관을 리노베이션하여 완성한 영화관 인테리어 디자인이다. 이 프로젝트는 4개 층에 걸쳐 배치된 4,375제곱미터 규모를 아우른다. 아래 두 개 층에는 매표 공간과 공용 공간이, 위 두 개 층에는 상영관이 자리한다. 동선 계획은 관람객이 상영관으로 향하는 길에 경식음 코너를 지나도록 유도하여 매출 증대에 기여한다. 대리석, 알루미늄, 패브릭, 카펫, 유리를 활용해 색채와 질감으로 각 공간의 성격을 구분했다. 이후의 유지관리 비용을 절감하기 위해 내구성이 뛰어난 소재를 선정했다.

The Recognition

About the A' Design Award 금상

Fusionista 영화관 인테리어 디자인, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Fusionista 영화관 인테리어 디자인, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Fusionista 영화관 인테리어 디자인, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a renovation project whose original site is also a cinema. However, with the change of consumption structure and business model, the original cinema was not suitable for the needs of young consumers. A new high-end cinema with new function orientation and unique "experiential consumption scene" was hoped to be created.
Dimensions & Packaging: Area: 4375 sqm
Materials: marble, aluminum, fabric, carpet, glass, coaching and painting.
Tags: cinema, interior design, entertainment space, commercial space, renovation project
Production Technology: First of all, the profitability of the cinema is the sale of light food, therefore the line reflecting the traces of space users needs to guide consumers to different sales areas. The lower two floors are mainly for the ticketing area and the outside area, while the upper two floors are for the movie halls. In this way, the area of selling light food becomes the only way which must be passed to the cinema, which provides a favorable condition for the occurrence of consumption. The two upper floors are mainly providing a purer viewing environment for the cinema.
Design Challenge: What is different from the ordinary cinema is that, due to the limitation of the building itself, the entire cinema is distributed in four different floors and the functional areas are cut into pieces.
Research: How to plan all the functional areas reasonably while the area and size of each floor are different? This is the key point of this pondering over the design.
Inspiration: We emphasize the importance of "experiential consumption scene" to the current business environment in design, the thinking over design is not only reflected in the visual tension, but also in the control of materials, the arrangement of lines of moving, and the countless logic behind.
Project Duration: The project started in 2018 in HK and finished in 2019 in the same place.
Operation Flow: In addition to the arrangement of lines of moving, when it comes to the design style, the designer also presents distinctive functional space according to different materials of various colors, textures and tactile sensation, such as leather, copper, marble brick, steel bar and so on. At the same time, material properties need to be considered in the selection of materials, due to needs of the commercial space environment to be continuously maintained and the necessity to further reduce the maintenance cost in the later period.
Patents: Copyrights belong to Oft Interiors, 2019.
Team Members: CM Jao, Ken Cheung amd Yoyo Au
Image Credits: All images used in the submission was taken by Sean.