Neko Goten 캣타워 by Hitomi Otake is a highly esteemed winner of the very prestigious 2021 A' Design Award 은상 in 반려동물 케어, 완구, 용품 및 동물용 제품 디자인 Competition Category.

은반려동물 케어· 2021

Neko Goten 캣타워

by Hitomi Otake

Client: Design:DESIGN Iris Co., Ltd. /Client:FURUSAKI Co., Ltd.

A' Design Award 은상 Winner in 반려동물 케어 Category

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The Design

About Neko Goten 캣타워

네코고텐(Neko Goten)은 고급 가구를 연상시키는 디자인의 캣타워입니다. 일본 후쿠이현산 참나무와 삼나무로 제작되었으며, 가구 장인의 수작업으로 마감되었습니다. 네코고텐의 크기는 가로 2200mm, 세로 600mm, 높이 1800mm입니다. 계단, 스크래처 보드, 투명 반구, 롤러, 구형 쉼터, 수납공간을 갖춘 급식 공간, 침대 공간이 하나로 어우러진 디자인입니다. 콤팩트한 놀이 공간은 고양이를 위한 개조가 불가능한 임대 주택, 고양이 카페, 병원 등에 적합합니다.

The Recognition

About the A' Design Award 은상

Neko Goten 캣타워, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Neko Goten 캣타워, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Neko Goten 캣타워, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a very luxurious cat tower that your cat can play with safely.
It has been designed with a comfortable environment for cats to live in, and the look and feel of the interior and the gravity of the interior are carefully considered to please the cat as well as the owner.
Dimensions & Packaging: Width 2200mm x Depth 600mm x Height 1800mm
Tags: Cat Furniture, Cat Tower, Cat Design, Pet Furniture, Pet Design, Cats, Wooden Furniture, Japanese Furniture, Japanese Crafts, Japanese Design
Production Technology: "Neko Goten" is a product that makes use of wood from Fukui Prefecture and the skills of furniture craftsmen. It is made of oak and cedar wood and finished by hand by craftsmen.
Design Challenge: It was developed for use in rental houses, cat cafes and veterinary clinics where home renovation for cats is not possible, but its large size and various functions make it difficult to fit into Japanese homes.
It is difficult to assemble and deliver, so it is necessary to consider packaging and delivery methods such as shipping to overseas locations.
Research: It's a design that has been researched and researched to ensure that cats feel comfortable playing in the "Neko Goten", with a variety of opinions taken into account, including the habits of cats, the environment surrounding cats, and what people who own cats are looking for in a cat owner.
Inspiration: "Neko Goten" is a new product developed in cooperation with FURUSAKI Co., Ltd. This is a new product development project using wood and craftsmanship from Fukui Prefecture. "Neko Goten" is a cat tower that resembles high-end furniture where cats can play safely. It is a compact cat play area that can be placed in a Japanese rental house or cat cafe. It is a gem made on the basis of understanding the behavior of cats and was designed with attention to detail.
Project Duration: The project will begin in Tokyo in January 2020, with completion in June 2020 and a Japanese crowdfunding launch in July 2020.
Operation Flow: This product has a staircase on the left side with a hole in the ground and a clawing board next to the staircase. The cat can relax in the clear hemisphere above it.
In the middle, the cat runs on a roller, and the upper sphere is the cat's home.
The lower part on the right side is the cat's food area, where he can store his plates and food. Above that is the cat's bed area. This is a play area for the cat that can be climbed up the stairs above it or played on the catwalk.
Team Members: Designer:Hitomi Otake
CG Perspective:Yasuhiro Tanaka
Image Credits: Photo:FURUSAKI Co., Ltd.