Harlem Advocacy 포스터 시리즈 by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

동그래픽· 2021

Harlem Advocacy 포스터 시리즈

by Jiaqi Song

Client: Bandujo Advertising Design

A' Design Award 동상 Winner in 그래픽 Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Harlem Advocacy 포스터 시리즈

할렘 애드보커시(Harlem Advocacy)는 뉴욕시 할렘에 기반을 둔 공중보건 옹호 프로그램을 위해 제작된 광고 캠페인 포스터 시리즈이다. 이 포스터들은 브랜드 로고 조합(락업)과 일러스트레이션 아이콘을 결합했으며, 각 아이콘은 의료, 사회, 교육, 취업 지원 등 하나의 서비스를 상징한다. 메인 포스터에는 모든 아이콘이 함께 배치되어 있다. 대중 배포용으로는 시리즈를 개별 포스터로 나누어 각각 하나의 아이콘을 크게 보여준다. 시각적 스타일은 팝아트의 영향을 받아, 지역 주민들이 서비스를 빠르게 인지할 수 있도록 했다.

The Recognition

About the A' Design Award 동상

Harlem Advocacy 포스터 시리즈, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Harlem Advocacy 포스터 시리즈, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Harlem Advocacy 포스터 시리즈, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensions & Packaging: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tags: graphic design, poster, illustrations, social service, poster design
Production Technology: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Design Challenge: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Research: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiration: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Project Duration: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Operation Flow: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.