Hang Seng Bank 은행 지점 인테리어 by Marco Choi and Yan Yik Lun

Hang Seng Bank 은행 지점 인테리어 by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 A' Design Award 동상 in 인테리어 공간 및 전시 디자인 Competition Category.

동인테리어· 2021

Hang Seng Bank 은행 지점 인테리어

by Marco Choi and Yan Yik Lun

Client: IMO design

A' Design Award 동상 Winner in 인테리어 Category

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Colors

The Design

About Hang Seng Bank 은행 지점 인테리어

항셍은행(Hang Seng Bank)은 홍콩에 위치한 차세대 은행 지점 인테리어이다. 152제곱미터 규모의 이 지점은 개방적이고 친근한 레이아웃에 편안한 조명과 따뜻한 우드 소재를 적용했다. 전자 번호표 발급, 디지털 서비스 바, 셀프서비스 카운터 등 디지털 서비스 기능이 인테리어와 결합되어 있다. 고객은 방문 전 모바일 뱅킹 애플리케이션을 통해 카운터 서비스용 전자 번호표를 미리 받을 수 있다. 이 디자인은 지점 내 대기 시간을 줄이고 뱅킹을 보다 효율적이고 상호작용적으로 만드는 것을 목표로 한다.

The Recognition

About the A' Design Award 동상

Hang Seng Bank 은행 지점 인테리어, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Hang Seng Bank 은행 지점 인테리어, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Hang Seng Bank 은행 지점 인테리어, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
Dimensions & Packaging: Total area: 152 meter square.
Tags: Bank, bank design, e-banking, Branch design, retail design, New Generation banking
Production Technology: To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
Design Challenge: The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
Research: Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
Inspiration: The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
Project Duration: The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
Operation Flow: This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
Patents: Copyrights belong to IMO design limited, 2019.
Team Members: Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung
Image Credits: Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab