Alpine Ancient Trees 차(茶) 패키지 by Xiaobin Li, Xingguo Li and Shilin Huang

Alpine Ancient Trees 차(茶) 패키지 by Xiaobin Li, Xingguo Li and Shilin Huang is a highly esteemed winner of the very prestigious 2021 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2021

Alpine Ancient Trees 차(茶) 패키지

by Xiaobin Li, Xingguo Li and Shilin Huang

Client: Shenzhen YUTO Packaging Technology Co.,Ltd.

A' Design Award 은상 Winner in 패키징 Category

23,508

Verified Award Winner

Verify Award Status for #108338

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Alpine Ancient Trees 차(茶) 패키지

'고산 고차수(Alpine Ancient Trees)'는 흑차(다크티)를 위한 패키지 디자인이다. 외부 상자는 F골 골판지에 편면 F골 골판지를 합지하여 하나의 판재로 제작한 클램셸(조개껍데기) 형태이다. 골판지를 여러 겹으로 적층해 차산(茶山)의 등고선과 고차수가 자라는 자연 환경을 연상시키는 윤곽을 만들어냈다. 적층된 받침부는 긴압차를 안정적으로 고정하는 역할도 한다. 상자의 크기는 284 x 226 x 94밀리미터이며, 평평하게 접어 배송할 수 있어 운송 비용을 절감한다. 사용 후에는 트레이를 책상 위 작은 분재 받침으로 활용할 수 있으며, 모든 소재는 재활용이 가능하다.

The Recognition

About the A' Design Award 은상

Alpine Ancient Trees 차(茶) 패키지, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Alpine Ancient Trees 차(茶) 패키지, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Alpine Ancient Trees 차(茶) 패키지, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The contour tea mountain shape of BC pit corrugated paper shows the growth environment of the original ecological landscape of the ancient tea tree.It serves as the base of the ancient tea tree.
The outer box of contour tea tray is integrated into one shape,F-flute corrugated paper laminated with F-flute single face corrugated paper,Which can be reused as small bonsai in a corner of the desk to decorate the environment.
The whole packaging material is environmental protection and recycling.
Dimensions & Packaging: The outer size of the corrugated tea box is 284 mm×226 mm×94 mm, the inner structure of the paper carving for the tea mountain line, and the tea Tuo size is 72 mm×72 mm×50 mm.
Tags: Recycling,Tea,Corrugated,Degradable,Food
Production Technology: The outer box of contour tea tray is integrated into one shape,F-flute corrugated paper laminated with F-flute single face corrugated paper.
Design Challenge: The tea mountain is formed by the layer-by-layer superposition of the characteristics of corrugated paper.
Research: Project background: The packaging material is original ecological and environmental protection, which can convey the ecological environment of tea mountain,and the cost is 40% less than the old packaging.
Our efforts: corrugated paper series material,coarse fiber special paper printing for plane patterns,to minimize large area printing and use of too much technology,corrugated superimposed tea plastic art and practical.This shape is well received by customers and consumers. Engineers have done a lot of model tests to achieve the real effect of tea.Tea mountain shape can be used for a second time,put small bonsai ornament office or tea room.
Inspiration: The original environment of tea mountain,advocating a kind of leisurely and slow life state of returning to nature and returning to the true,seeking for the true self and the unity of heaven and man.
Project Duration: The project began in Wuzhou, Guangxi province, in December 2019, was completed in Shenzhen in February 2020, and was exhibited at the Shenzhen Spring Tea Fair in May 2020.
Operation Flow: 1. The package is of clamshell box type, forming in one piece. The outer box can be compressed and shipped, saving logistics cost.
2. Seal the packaging to ensure that it is not opened to consumers.
3. Fixed drak tea with superimposed corrugated paper as backing, artistic and practical.
4. A small bonsai can be put on the bottom tray of tea mountain shape for secondary use to decorate the office space.
Patents: Guangxi Liabaoju Tea Co.,LTD reserves the right of trademark interpretation of this package
Team Members: Designer:Xingguo Li
Photographer:Xiaobin Li
Packaging structure design:Shilin Huang
Image Credits: Main image is Image #1,Photographer Xiaobin Li,designer：Xingguo Li,Packaging structure design：Shilin Huang 2019.