Tongrentang Zhima Health 리테일 인테리어 디자인 by Yong Wong

Tongrentang Zhima Health 리테일 인테리어 디자인 by Yong Wong is a highly esteemed winner of the very prestigious 2021 A' Design Award 금상 in 인테리어 공간 및 전시 디자인 Competition Category.

금인테리어· 2021

Tongrentang Zhima Health 리테일 인테리어 디자인

by Yong Wong

Client: Beijing Tongrentang Health

A' Design Award 금상 Winner in 인테리어 Category

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The Design

About Tongrentang Zhima Health 리테일 인테리어 디자인

퉁런탕 즈마 헬스(Tongrentang Zhima Health)는 베이징에 위치한 체험형 매장이다. 매장은 3개 층에 걸쳐 5,000제곱미터 규모로 조성되었으며, 건강기능식품과 보양 식품, 헬스케어 기술을 접목한 건강 관리 제품을 한자리에서 만나볼 수 있다. 실내에는 원목과 황동 등 서로 대비되는 소재를 넓은 면적에 적용하였다. 1층부터 위층으로 올라가며 문진(問), 식(食), 요양(養), 치유(治)의 네 가지 테마가 차례로 펼쳐진다. 또한 이 매장은 고객들을 위한 편안한 소셜 공간의 역할도 함께 수행한다.

The Recognition

About the A' Design Award 금상

Tongrentang Zhima Health 리테일 인테리어 디자인, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Tongrentang Zhima Health 리테일 인테리어 디자인, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Tongrentang Zhima Health 리테일 인테리어 디자인, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design