600th Anniversary Temple of Heaven 주류 포장 by Jiuzhou Li

600th Anniversary Temple of Heaven 주류 포장 by Jiuzhou Li is a highly esteemed winner of the very prestigious 2021 A' Design Award 철상 in 패키징 디자인 Competition Category.

철패키징· 2021

600th Anniversary Temple of Heaven 주류 포장

by Jiuzhou Li

Client: Beijing Temple of Heaven Store

A' Design Award 철상 Winner in 패키징 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About 600th Anniversary Temple of Heaven 주류 포장

중국 베이징에 있는 천단은 600년의 역사를 가지고 있습니다. 이 기억에 남는 600년을 위해 기념 백정이 디자인되었습니다. 표현 방식은 현대적이며 전통을 담고 있습니다. "둥근 하늘과 네모진 땅"의 고대 중국 개념이 이 디자인에 잘 반영되어 있습니다. 천국에 가서 신을 숭배하는 것처럼 모든 사람이 좋은 기대를 가지고 있습니다. 세계 구석구석의 희망, 안정과 풍요, 해마다 영원한 평화.

The Recognition

About the A' Design Award 철상

600th Anniversary Temple of Heaven 주류 포장, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. 600th Anniversary Temple of Heaven 주류 포장, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. 600th Anniversary Temple of Heaven 주류 포장, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Temple of Heaven in Beijing, China has a history of 600 years. For this memorable 600 years, a group of commemorative white spirits was designed.
The expression mode is modern and contains tradition. The ancient Chinese concept of "round heaven and square earth" is well reflected in this design.
Everyone has good expectations, just like going to the temple of heaven to worship god, hope" Every corner of the world, Stability and Richness, Year after year, Forever peace".
Dimensions & Packaging: Bottle size: Width 66mm x Depth 66mm x Height 260mm
Round outer packing size: diameter 120mm x Height 300mm
Square suit: Width 200mm x Depth 200mm x Height 360mm
Tags: product design, Liquor, Temple of Heaven, New Chinese Style, Sacrificing Heaven
Production Technology: Glass is used as the main body and the outer layer of the round cap at the bottle mouth is made of alloy. The color of glass bottle body uses UV printing technology. The outer packing material is a combination of paper and alloy.
Design Challenge: The most difficult part is how to combine the ancient traditional customs of worshipping heaven and worshiping God in China with product design, and how to make products conform to modern international aesthetics while retaining the ancient traditional elements of China.
Research: The design of the wine bottle breaks through the old design of most traditional Chinese liquor containers. The expression mode is modern and contains tradition. The ancient Chinese concept of "round heaven and square earth" is well reflected in this design. Climate and land are closely related to the quality of liquor.
Inspiration: 2020 is the 600th anniversary of the completion of the Temple of Heaven. For this important anniversary, a set of four bottles of commemorative wine was designed.
Why are they divided into four sections？Because, the temple of heaven is the place where the power of light shines strongest. Is the " heaven diagram " in the book of changes. " heaven diagram " contains four virtues: kindness, propriety, loyal and integrity.
Project Duration: The project started in April 2019 in Beijing and finished in January 2020 in Beijing
Operation Flow: The packaging adopts reusable packaging, which is fixed by upper and lower alloy buckles. The upper buckle is the imperial seal of the emperor, and the lower buckle is the logo of "600th Anniversary Temple of Heaven". The outer packaging of wine can be opened by removing the two buckles respectively.